By Biana Babinsky
You just finished writing a new article that your target customers will love. Your introduction is strong, and keeps the readers wanting to read more, you provide a lot of useful tips in the article, and you end with an encouragement for the readers to use your tips in their life or business. All in all, a great article.
Is your work done? Not at all. You still haven't written a very important part for your article - the resource box. A resource box is what comes right after the article, the 2-4 sentences that include your bio and a link back to your business web site.
The article's resource box is your only chance to convert the article reader into a lead for your business. This is why it is extremely important to make your resource box as effective as possible. Here is what you should include in your resource box:
- Information about you, the author. The first sentence in your resource box should introduce you to the reader. After all, your readers can't do business with someone they don't know.
- A free resource that the reader can subscribe for. Your article resource box is a great place to offer your readers a free e-course, newsletter or special report, to get them further exposed to your expertise.
- Call to action. Use phrases such as "subscribe to the newsletter", "register for e-course", to get the readers to look at more of your resources.
Over to you - let's take action! Take a look at your own article resource box, and see how you can make it more appealing to your article readers. Remember, the more compelling the resource box is, the more leads you will gain for your business.
About the author: Biana Babinsky is the online business consultant, expert and author, who teaches business owners how to get more web site traffic, become better known and make more money online. You can learn online business and marketing directly from Biana by joining MarketingSalad.com, the online business community for business owners. Join the community now at http://www.MarketingSalad.com
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