Internet Marketing For Solopreneurs

If you have been reading this blog, you know that I am a huge fan of article marketing. I have been using article marketing for many years to build my list, get clients and get web site traffic. Many of my newsletter subscribers and clients have found me by reading my articles in article directories, blogs and on other people’s web sites.

I often receive questions about article marketing that have to do with duplicate content. When you submit the same article to 10, 20 or 30 article directories, you have exactly the same article appear on multiple sites. This constitutes duplicate content.

Many business owners have seen that duplicate content does not rank as high as original content in search engines. Because of this many business owners have been asking me if it is still worth it to submit articles to article directories, if they will not rank that high.

The answer is that even with duplicate content you should definitely submit articles to article directories. Your articles will still show up in search engines - they just won’t rank as high as more original content.
However, when you submit your articles to good, popular article directories, you will receive traffic boosts in two different ways:

- First, when your articles are published in these article directories, they will have links pointing back to your web site(s). When people click on these links, you will get very useful web site traffic that you would not have received otherwise.

- Blog and web site owners use article directories to find articles that they can re-print on their web sites, in their blogs and in their newsletters. When you submit your articles to article directories, they get re-printed, thus, providing you with more exposure and more traffic.

And, when you have many articles appear in many directories, your potential clients see immediately that you are the expert at what you do.

Therefore, even if your articles that you submit to article directories don’t rank that high in search engines, you will still benefit from using article marketing.

Want to know the best places to submit your articles to get more web site traffic? In my FREE Report, “How To Get Clients Online” I have listed my 10 favorite article submission directories.
You can get the report at http://www.AvocadoConsulting.com

Biana Babinsky

After I published FREE Web Site Traffic Series Part 1: Article Marketing, I have gotten emails from some of you asking for more information on driving traffic. Today I am discussing how to use your blog to get more free web site traffic:

- Use Search Engine Optimization To Drive Traffic To Your Blog. Search engines bring a lot of very targeted traffic to my blog posts, so I always recommend using search engines to drive more free traffic to a blog.

Search engine optimization for your blog consists of three important parts: doing keyword research, using the keywords in your blog post and getting links to your blog.

First, you need to find keywords that your target market uses when searching for materials on the same topic as your upcoming blog post. You do not need too many keywords for one blog post.

Next, you need to use a few of the best keywords that you find in your blog post.

And to get better search engine rankings you need to have links leading to your blog. You can do that by exchanging links with other bloggers, listing your blog in blog directories, etc.

- Make Each Blog Post’s File Name Descriptive. Different blogging software behaves differently, but some will call your blog posts 2.html, 3.html, 4.html, etc. As you can see, that is not very descriptive and not particularly helpful to either people or search engines. When you create a post called How Coaching Helps Business Owners, calling it how-coaching-helps-business-owners.html is a much better title than 5.html.

Make sure that your blogging software creates descriptive file names for your blog posts; it is better both for human readers and search engine spiders and doing this will help you get more traffic to your blog.

- Get Links To Your Blog. More quality links means more more traffic, it’s that simple. Work on getting quality links pointing to your blog.

- Get Your Blog Listed In Blog Directories. Blog directories are a great source of getting links to your blog. Sometimes blog directories will give you a unidirectional (they link to you, but you don’t link back to them) link, other times they would exchange links with you.

- Use Article Marketing To Get Traffic To Your Blog. As I mentioned in the FREE Web Site Traffic Series Part 1: Article Marketing post, article marketing is a great way to drive more free traffic. And you can use article marketing to drive traffic to your blog by using your article’s Resource Box to link back to your blog.

I share my system for using my blog to get free traffic and clients in my How To Make Thousands Of Dollars With Your Blog Home Study Guide that you can see at http://www.avocadoconsulting.com/rlinks/zbt

More articles on getting free traffic:

- FREE Web Site Traffic Series Part 1: Article Marketing

Biana Babinsky

Lately I have been getting many questions from coaches on how coaches can get more web site traffic to their coaching web sites. I am going to do a series of posts on my favorite online marketing techniques to get web site traffic.

Today I want to discuss article marketing, one of my favorite online marketing techniques (for my step-by-step plan for doing article marketing, you should also see the Article Marketing Home Study Guide ). I get traffic (as well as leads and sales) from my articles every single day. The best part about articles is that you need to write and submit your article once, and you will be able to get traffic and sales from it for a very long time. I am still getting traffic from articles I submitted to article directories years ago.

I like to use article marketing, because when you use article marketing, your articles perform triple duty. When you do article marketing, you will, as expected, bring more traffic to your web site.

But, article marketing will also help you promote your expertise. When you write articles your target market will read them, get to know you and get to know your expertise. When you write, you are seen as an author and an expert.

The third benefit you will get from article marketing is better search engine rankings. It is no secret that having lots of links from other good sites pointing to your web site will improve your rankings. When you submit your articles to article directories, the directories will publish the articles, giving you links back to your web site. In addition to this, every time your articles are reprinted, you get back links from the blogs and web sites that reprinted them.

And the best thing about article marketing is that it is absolutely free to apply. Writing articles, submitting them to directories, all of that is free.

Here is how to maximize the power of article marketing and use your articles to get free web site traffic:

- Write Effective Articles. Effective articles are the articles that will do the triple duty for you: they will help you get more traffic, promote your expertise and help you with search engines.

In order for your articles to promote your expertise and be read by your target market, they need to be on topics that your potential customers are interested in reading. If your potential customers find your article useful, they will visit your web site after they finish reading it.

And in order for them to be reprinted they need to be of interest to people who republish articles on their blogs and web sites.

- Create Article Resource Boxes That Maximize The Amount Of Web Site Traffic You Can Get. Your article resource box is extremely important. A Resource Box is the paragraph about you that comes right after the article. You need to make it interesting in order to get people reading your article to click on the link in your Resource Box and visit your web site. After all, you are writing the article to get free traffic, right?

To maximize the traffic, make sure that your Article Resource Box is benefits-oriented and that it compels people who are reading the article to take action and click on your link.

- Submit Your Articles To Article Directories. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs. When your article appears on their blogs and web sites, your name, expertise and web site address are exposed to more members of your target market.

Now repeat these three actions with 10, 20 or even 100 articles and see your traffic and sales increase dramatically.

Want my step-by-step action plan for doing article marketing? It is available in the Article Marketing Home Study Guide at http://www.avocadoconsulting.com/rlinks/zarticles

More articles on getting free web site traffic:

- Get Free Web Site Traffic By Blogging

Biana Babinsky

Many of my clients have been asking me for free marketing techniques to bring more targeted traffic to their web sites.

There are quite a few methods to spread the word about your web site for free or inexpensively. However, I recommend that you first decide WHO you want to bring to your web site. This will make a big difference on how you apply marketing techniques later on.

Once you have decided who your target market is, you need to use online marketing techniques to drive your target market to your web site.

Here are my favorite online marketing techniques. All three of them are free to use to bring traffic to your web site:

- Article Marketing. Article marketing consists of writing articles that your target market is interested in reading. Once you have created these articles, you need to submit them to article directories.

Every time your article gets published in an article directory, or it gets re-published on other people’s blogs and web sites, it gets published with a link back to your web site. Thus, every single person reading your article can click on the link and visit your web site. This will help you get more web site traffic.

Read articles on Article Marketing: http://www.avocadoconsulting.com/articles/articles.html

- Business Blogging. Blogging is really big now, and this is because lots of people are now either blogging or reading other blogs, or both. Blogs are also popular because you can use them to communicate with current customers and attract new customers to your business.

Start a blog that is of interest to your target market. Post to it often. Make sure that your blog is listed in blog directories and that you optimize your blog posts for search engines.

Read articles on Using A Business Blog To Market Your Business: http://www.avocadoconsulting.com/articles/blog.html

- Search Engine Optimization. A lot of people are using search engines to find what they need. Make sure that each page on your web site is optimized for search engines, so that people who are looking for the information available on your web site can find it.

Read articles on Search Engine Optimization: http://www.avocadoconsulting.com/articles/seo.html

Biana Babinsky

Many of my clients have asked me if they should use article marketing to promote their business online. Here are just a few reasons to use article marketing to promote yourself:

- Article Marketing Helps You Build Your List. I am sure you know that building your list and conversing with your potential clients is extremely important. I have tried dozens of list building techniques, but I keep using article marketing, because it is effective and it helped me add tons of people to my list.

- Article Marketing Helps You Promote Your Expertise. One thing that many successful experts do is writing. They write articles, books, ebooks and other products. When your potential customers read your articles, they are automatically seeing you as an expert.

- Article Marketing Helps You Tap Into Brand New Markets. When your articles are reprinted on other blogs and web sites, people who have never heard of you before will read them and get exposed to your knowledge and your expertise.

Every time your article is reprinted, you are able to tap into a brand new circle of potential clients that you would have never reached otherwise.

- Article Marketing Helps You Start A Conversation With Your Potential Customers. People buy from people they know, like and trust. How do they find out that they know, like and trust you? By having a conversation with you! Your article is the first step in that conversation. Here is how it might go:

Step 1: Your Potential Customer Reads Your Article
Step 2: Your Potential Customer Follows The Link From The Article To Your Web Site
Step 3: Your Potential Customer Subscribes To Your Newsletter
Step 4: Your Potential Customer Reads Your Newsletter, Gets To Know You Over Time
Step 5: After Learning About You, Your Potential Customer Buys A Product, Registers For Your Class, Or Becomes A Service Client

More and more online business owners are realizing how powerful article marketing can be. Every time I read articles in article directories, I see more articles from coaches, consultants, virtual assistants and other professionals posted there.

This is why I only have 12 seats left for the Article Marketing Teleseminar Series that starts next week. Click Here To Learn More About Article Marketing Teleseminar Series before all the spots are gone.

Biana Babinsky

Many coaches, consultants and other service business owners spend a lot of time and effort on writing their articles. They create a nice introduction, include interesting content, and tie everything in the article together with a great conclusion. Once they have created the content, they think that their great article is done and start submitting it to article directories…

Continue Reading How To Get Results With Your Articles

Your web site is the place where you do business online. That is where people can sign up for your newsletter, read your blog, buy your products and register for your teleseminars. You need people to come to your place of business to transact business online, which means you need web site traffic.

And you don’t need just any web site traffic. Random, untargeted web site traffic will not produce any results. If you want to sell your products and services you need your target customers to come to your web site, learn about you and contact you about your products and services…

Continue Reading How To Get More Web Site Traffic With Articles

In the winter it looks like soup is everywhere! I have been reading magazine articles on how to cook soup. I keep seeing lots of soup commercials. Many restaurants are offering hearty soups on their winter menus.

While I like soup just fine, it’s not my favorite food. I do like soups in the winter; they do make you feel warmer, but the reason I am not that crazy about soups is because the majority of soups I have had are just blah. They are fine, but nothing special.

But every once in a while I come across very tasty soups, soups whose taste makes them much more memorable. After I eat them, I remember these soups for a while. And if someone I know made that particular soup, you can be sure that I had asked for a recipe.

What if the articles that you write are just like these two types of soups? You do not want your article to be fine but forgettable like the first type of soup. You want it to be like the second type of soup. You want those who have read your article to remember it and to ask for
more of your products and services.

Tomorrow I will be teaching How To Create Article Resource Boxes That Get You More Attention And More Clients Teleseminar. During this teleseminar you will learn how to get more leads and clients from your articles by creating effective and memorable resource boxes. I will also show you examples of Resource Boxes that have brought results.

The teleseminar is only for members of my online marketing mentoring program, MarketingSalad.com. Find out how to become a member and attend the teleseminar at

http://www.marketingsalad.com/articles.html

Biana Babinsky

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at http://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Many people have asked me how to submit articles online. In order to help them I have created Article Submissions How-To Guide, that discusses the step-by-step process for submitting articles online.

But you can only get the Guide if you register for the Article Marketing For Service Professionals Teleseminar Series before 6pm Eastern Time tomorrow, November 8th.

Article marketing is one of the best techniques you can use to attain an expert status. One thing that many experts have in common is writing to promote themselves and their business. When you write articles, your potential clients read your articles and start thinking about you as an expert.

I have designed an Article Marketing Process to help coaches, consultants and other service professionals to become experts. This Process helps you attain an expert status and use it to get more web site traffic, more newsletter subscribers and more clients.

I will be teaching this process during the Article Marketing For Service Professionals Teleseminar Series. Here is what you will learn during this information-packed series:

- How to use article marketing to promote your expertise

- An easy way to write effective articles

- How to use your articles to get more clients

Register for the Teleseminar Series before 6pm tomorrow, November 8th and you will also receive my Article Submissions How-To Guide at no charge.

Learn more about the Article Marketing For Service Professionals Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky