Internet Marketing For Solopreneurs

What is a teleclass? A teleclass is a class that you teach over the phone. To teach a teleclass, you need material to teach, participants for the class, and a bridge line to bring you and the participants together.
There are many services that would offer you a bridge lines for free and other services, such as recording (if you need it) for a fee. One of such web sites is http://www.freeaudioconferencing.com

The companies that provide bridge lines only provide bridge lines. They don’t advertise your teleseminar to people. This means that you need to market your teleclass online in order to get participants, and make money by teaching teleclasses.

To fill up your teleclasses, you need to market your teleclasses online. I teach many popular, sold-out teleseminars, and here is what I recommend you do:

- Be very clear on your target market. You need to know exactly you want to invite to the teleseminars; without knowing this, you will not be able to market your teleseminars effectively.

- Create a mailing list for your business. Offer a special gift to everyone who subscribes (a free report, ebook, audio recording, etc). Send out interesting, helpful newsletter on a regular basis and let the subscribers know about your upcoming teleclasses.

- Start a blog for your business, and let your blog readers know about your teleclasses.

For more tips on filling up your teleclasses, subscribe to my FREE Effective Online Marketing Newsletter. In it I share tips and ideas on promoting your business and teleclasses online.

Biana Babinsky

I have recommended to many of my clients to submit their articles to online article directories. It helps you increase awareness for your book, drive more traffic to your web site and article market helps you get more search engine traffic.

In addition, online article directories don’t require exclusivity, so you can use the same article to market yourself and your book in many different places. Here is how you can market your books with articles:

- Write articles that would be of interest to the same people who would be interested in reading your book. These people are also known as your target market.

- Create a compelling resource box at the end of the article - this is where you tell the reader who you are and why they should visit your web site. Don’t waste this space - make sure that the information is interesting enough to get the people click over and visit your web site.

- Submit your articles to as many good article directories as you can - more exposure means more traffic to your book.

I have taught a class on using articles for promoting your business online, and you can get the recording of it at Article Marketing For Profits. The recording includes a list of article directories that I recommend submitting your articles to.

Biana Babinsky

Hi, everyone

If you have ever created a new product - ebook, special report, audio recording, teleseminar - you know that you need to start marketing it even before it is realeased. And, you need to create buzz - on the launch date of the product, and then beyond the launch date as well.

The best time to create buzz for your product is before and DURING the launch phase. So, what do you do to create buzz and how do you get people interested in your new product?

A few weeks from now I will be launching a very exciting new product. I haven’t seen a product like this offered by anyone else, although there is a lot of demand for it. Watch this space for more information about it in the near future!

I will be sharing the behind-the-scenes information on this launch, tips and lessons learned with members of MarketingSalad.com. Join us now to see how to launch a product, what to expect during launch and how to get people excited about your product.

Biana Babinsky

There is definitely a shift from just one-on-one coaching to one-on-one coaching + products approach. This is the approach I use and the approach I teach to my own clients, many of who are coaches.

Here are a few reasons why:

- There is a finite number of hours in a week, and this number of hours limits the number of one-on-one clients I can take on. And remember, working with someone one-on-one is not just the coaching time. I also spend the time to prepare for every session. I also provide unlimited e-mail support in-between sessions. All of this takes time.

- I want to help as many people as possible, and that is just not possible if I were to offer one-on-one coaching only. Again, there are just so many hours I can spend working, which limits the number of people I can work with.

- Not all of my clients can afford the one-on-one rates, but many more can afford my teleseminars, e-books and group online business coaching program. Therefore by offering the products, I am helping more people and am able to bring in more revenue.

- Reaching more people really helps me in the long run. My one-on-one clients refer people who buy my products, and someone who bought my e-book a while ago referred a potential coaching client.

- My products help me create marketing opportunities with others - through joint teleseminars, my affiliate program, and lots of other cooperative marketing opportunities and events. I would not be able to do lots of these things (and bring in revenue!) if I only had my one-on-one coaching to offer.

I enjoy one-on-one work I do, and I love to see my clients succeed. But having products helps me have more flexible hours, not work as much, and help many more people.

Biana Babinsky

P.S. Want to learn all about creating products and having multiple streams of income? I teach everything I know to members of MarketingSalad.com, the online business coaching community

There are quite a few web sites to submit your articles to. However, just submitting articles is not enough; in order to get more web site traffic and clients by publishing articles, you need to make sure that:

- Your articles promote your expertise. If your articles are not reflecting the expertise you want to promote, you will not the results you want from them.

- Your resource box must be powerful. The resource box at the end of the article is what will get people to come to your web site and learn about you. Make sure that your resource box can drive traffic to your web site.

- You submit articles on a regular basis. Article marketing is not a one time event, but a process. By writing articles and submitting them on a regular basis, you will get results.

I taught a class last month, called Article Marketing For Profits, during which I discussed how to use articles to promote your business. Click Here to Get The Audio Recording Of The Class, and to learn nuts and bolts of article marketing.

When my clients want to create multiple income streams, some go for creating very different products for the same target audience. Others go for different products for different audiences.

Which approach do you think is better? If you are working with different target market, you will have to do different mailing lists, write different blogs, different articles, and use different promotional techniques to reach your target markets. When you have different products, but work with the same target market, it is easier. While you are promoting or networking with your target market, you could offer different products. After all, your products are created for this market; all you have to find out is what a particular person’s needs are.

What I teach my students at Marketing Salad, the online business coaching community for solopreneurs is the need to create different products and services for the same target market.

There are many different products you can create. Books, ebooks, special reports, CDs, group coaching/consulting, audio guides and many more. Creating them for the same target market helps you really concentrate on your target market, and become well-known in it.

For example, as I work with solopreneurs, all of the products and services I have created are for solopreneurs:

http://www.MarketingSalad.com helps solopreneurs create passive income streams online.

Online Business Coaching helps solopreneurs get more clients by marketing online.

Complete Step by Step Online Marketing Course helps solopreneurs promote their business better online.

I would recommend that you concentrate on one target market, find out what it really needs, and create products / services that can solve their problems.

Once you have done that, and you have some time, you can look at your other target market, learn about the needs and problems, and create products to solve their problems.

Biana Babinsky

I was recently asked about multiple streams of income for coaches. Creating multiple streams of income is a passion of mine, and something that I teach to my clients. I think that different income streams is the best way to leverage your time and earn more money. Many streams are about packaging your knowledge into different Here are a few diffent income streams that I recommend to my clients:

- Ebooks and Special Reports. Many professionals package their knowledge into an ebook, and/or create shorter special reports on smaller topics.

- Group coaching - lower fees per person, and better profits for you.

- Teleseminars. A great way to teach your target market in groups, and get them familiar with what you have to offer.

- In person workshops.

- Subscription web sites.

- CDs.

- Audio recordings.

- Ecourses.

- Selling other people’s products.

There are many different ways to re-package what you already know, and create products from it. I teach members of MarketingSalad.com how to take their knowledge and turn it into products and passive income streams.

Many of my clients ask me how to make money online. Everyone is looking for fun, original ideas to implement and make money. Moguls of New Media article in Wall Street Journal talks about just that - how different people leverage the Internet to make money.

Amond them is a popular member of an online community MySpace, podcasters, bloggers and creators of online videos. Many people are looking for entertainment online, so if you can create a video that becomes popular, it will be watched by thousands and thousands of people.

What I like about all the people mentioned in the article is that are diversifying their income streams. They have created different income streams - they make in-person appearances, take advertising for their content, sell subscriptions, sell content, speak, and much more. They realize that one venture, however popular, is not enough for continued success. Therefore, they diversify and create multiple streams of income, while doing what they love to do.

And, even though they make plenty of money now, they still continue to diversify. So if people who command thousands of video views and have very popular podcasts, are still interested in diversifying further, what does that tell all the online business owners and solopreneurs?

It tells us that creating multiple streams of income is what all the successful business owners do. In order to succeed, we need to be diversifying and have different ways to produce revenue. For example, a business owner should have revenue streams coming from one-on-one work, as well as group work, speaking engagements, subscription sales, books sales, ebooks and reports sales, audio and video content sales and more. Only when you have different products to offer to your clients, will you be able to create the revenue that you are looking for.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs create multiple streams of income at http://www.MarketingSalad.com

I had lots of fun teaching Article Marketing for Profits Teleclass last week. One of the things we discussed was the importance of linking directly to your product, newsletter, special bonus, from the resource box of the article.

Why should you link directly to the product, instead of the main page of your web site? As you know, I always recommend to make your marketing as targeted as possible. You can do that very easily with article marketing - when you write an article on a particular topic, and offer a gift or a product in the resource box, related to the article’s theme, you are doing targeted article marketing. Since your article reader is interested in the article’s topic, offering a gift or a product related to the article increases the possibility that the reader will actually click on the link in the resource box, and learn more about your product.

Let’s say your wrote an article about time management. The best bet for your resource box is to offer a link to a free or a for-fee product of yours about time management. If your article is on time management, and you offer a link to a product on networking, you will not get as many takers.

You can get lots more article marketing tips and tricks in my Article Marketing Audio Guide.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who can help coaches, consultants, virtual assistants, professional organizers and other solopreneurs get more clients through article marketing. Get marketing advice directly from Biana at http://www.MarketingSalad.com

Do you want to make more money? You might be able to make more money by concentrating on your core activities and outsourcing the rest of the things that need to be done.

For example, if you are a business coach, your core activities are working with your clients, teaching classes, giving speeches, writing your newsletter and marketing and networking to get your business better known. However, other activities, such as bookkeeping, billing and invoicing, and various administrative tasks are not your core activities. If you outsource them, you will have more time to work with clients, create new products and market your products; these are activities that earn you money.

Outsourcing to make more money was just one of the tips that Kristine McKinley shared yesterday during the “Five Financial Mistakes Solo-Professionals Make” teleseminar, part of the Business Conversations with Biana Babinsky Teleseminar Series.

To learn more about how not to make financial mistakes that result in losing money, you can get a full recording of Kristine’s teleseminar. It is available free to members of MarketingSalad.com, the online community for business owners. You can join now at http://www.MarketingSalad.com and get immediate access to Five Financial Mistakes Solo-Professionals Make Teleseminar Audio Recording, as well as other business audio recordings, business worksheets and online business coaching.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at http://www.MarketingSalad.com