Internet Marketing For Solopreneurs

Here are three steps for you to start thinking about your online marketing plan:

Your online marketing strategy should start with clearly defining your target market. If you don’t know who needs to be coming to your web site, you will not be able to bring them to your web site.

Next, you should create an infrastructure to keep in touch with your potential customers/web site visitors. Not everyone is going to buy from you on their first visit. How will you keep in touch with them and educate them about your business long after they have left the web site?

Next you should look into where your target market is online and how you want to reach it. There are many online marketing techniques - search engine optimization, article marketing, pay per click, blogging, etc. You will need to look into them, decide which techniques would be best for bringing customers to your web site, and start using them.

Biana Babinsky

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There are many ways to find your target market:

- Online networking is a great way to get in touch with your target market. You are already networking on Ryze, so explore other online networking venues. Yahoo groups, LinkedIn, Xing, Ecademy and others are great places to reach out to your target market.

- Publishing articles and submitting them to online directories is another great way to reach your target market. When you write articles that are of interest to your target market, your target market reads them and visits your web site. I have gotten many newsletter subscribers and web site visitors through my articles.

- Search engine optimization is fabulous for this. Over 70% of online users are using search engines to locate the products and services that they need. This means that your customers are searching for your products and services every single day. You need to find the keywords that your target market uses, and make sure that your web site can be found in search engines using these keywords.

- Business blogging can be used to show your expertise, attract your target market to your blog and get more search engine traffic.

My Complete Step by Step Online Marketing Course discusses, step-by-step, how to these and other online marketing methods to reach your target market online.

However, it is not enough to get your target market to come to your web site - you want to keep in touch with them and market to them in the future. For this purpose I recommend having a newsletter on your web site, that your target market can subscribe to.

Biana Babinsky

There are two ways to increase your product sales:

1. Get more of your existing web site visitors to buy.

2. Drive more targeted web site visitors to your web site.

I would recommend doing both. Let’s see how:

1. There are many things you can do to increase sales to existing web site visitors:

- Make it easy for your web site visitors to find products they need. You can do that by having a professional and user-friendly web site.

- Make a compelling case for buying your products. Once your web site visitors find the products they need, you need to convince them that they have to buy your products. You do that by writing compelling web copy and sales letters.

- Make the checkout process easy. Even if a buyer thinks that she needs your products, she will leave your web site if the checkout process confuses her. Make the process as easy as possible.

2. Here is how you can drive more targeted web site visitors to your web site:

- By publishing your newsletter on a regular basis, and using it to drive your readers to your products pages. A newsletter is a great way to keep in touch with potential customers and increase your product sales.

- By doing search engine optimization and making sure that your products can be found in search engines. I have traced many of my own products sales to people finding them in search engines and buying them - this is a very powerful way to get new customers.

- By doing article marketing. Another one of my favorite marketing techniques. Many of my articles have been re-printed on various blogs and web sites, which increased my name recognition and sent many web site visitors to my web site.

I also recommend business blogging, holding free teleseminars and events and online networking to get more web site visitors.

My Complete Step by Step Online Marketing Course discusses, step-by-step, how to use different online marketing methods to sell more of your products online.

Biana Babinsky

How can you start using online marketing to its fullest, to get leads and clients?

This is a question that I get all the time. My recommendation is to start building your newsletter list and use it to communicate with your clients and potential clients on a regular basis. A list of people who know you, know your expertise and want to hear from you is a great way to promote your services and products.

Once you send out the newsletter, re-use the content for maximum online exposure - create articles and submit them online to article directories, blogs and other people’s newsletters. Doing this will bring many clients and newsletter subscribers your way.

You can gain newsletter subscribers by using different online marketing methods, including business blogging, search engine optimization, article marketing and more. The best thing to do here is to have an online marketing plan and be consistent with marketing.

I recommend that you get my Complete Step by Step Online Marketing Course. It teaches you, step-by-step, how to apply different online marketing techniques and get more clients and newsletter subscribers online.

Biana Babinsky

There are no guarantees in online marketing, but by investing.time into your online marketing strategy, you can start getting more traffic to your web site. Here are a few things I recommend doing:

- Search engine optimization. Create effective content for your web site and make sure that your content includes keywords that people use to search for your products/services. Once you find keywords that you can use, weave them into the tags as well as web site text.

- Article marketing. Write articles on the subject of your expertise and submit them to article directories. Don’t forget to create an effective Resource Box for every article, and include a reason for the article reader to click on the link to your web site.

Article marketing helps to introduce your expertise to people who would have never known about you otherwise, and it helps you gain more links (and more traffic) to
your web site.

- Business blogging is another great way to bring in web site traffic. Start a blog and make sure you update it on a regular basis. Make sure you list your blog in Blog Directories, Technorati, etc, so that potential customers can find your blog, subscribe to it and read it on a regular basis.

I have written dozens of articles on search engine optimization, article marketing, blogging and more, they should help you learn more about getting web site traffic.

And for step-by-step instructions on getting more web site traffic, get the Complete Step by Step Online Marketing Course.

Biana Babinsky

Hi, everyone

Yesterday we had many people on the Make Money With Information Products call. I got a few e-mails from people telling me that the lines were full, and they could not get in.

You can get the teleseminar’s audio recording at http://www.avocadoconsulting.com/info/ Here are just some things I shared on this call:
- How to find ideas for most profitable products

- How to make more money with your products

- Online marketing techniques to use to bring more buyers to your web site

- How to leverage your products to create a products empire

Grab the recording at http://www.avocadoconsulting.com/info/

What is a teleclass? A teleclass is a class that you teach over the phone. To teach a teleclass, you need material to teach, participants for the class, and a bridge line to bring you and the participants together.
There are many services that would offer you a bridge lines for free and other services, such as recording (if you need it) for a fee. One of such web sites is http://www.freeaudioconferencing.com

The companies that provide bridge lines only provide bridge lines. They don’t advertise your teleseminar to people. This means that you need to market your teleclass online in order to get participants, and make money by teaching teleclasses.

To fill up your teleclasses, you need to market your teleclasses online. I teach many popular, sold-out teleseminars, and here is what I recommend you do:

- Be very clear on your target market. You need to know exactly you want to invite to the teleseminars; without knowing this, you will not be able to market your teleseminars effectively.

- Create a mailing list for your business. Offer a special gift to everyone who subscribes (a free report, ebook, audio recording, etc). Send out interesting, helpful newsletter on a regular basis and let the subscribers know about your upcoming teleclasses.

- Start a blog for your business, and let your blog readers know about your teleclasses.

For more tips on filling up your teleclasses, subscribe to my FREE Effective Online Marketing Newsletter. In it I share tips and ideas on promoting your business and teleclasses online.

Biana Babinsky

What do you blog about? How do you find topics to discuss on your blog? For me, the topics to write about are pretty much everywhere - an article I read, tips I want to share, an interesting post I read on another blog, etc.

A tip that I have for you is that you can (and should!) recycle everything you write. I post on a few different mailing lists and when I post information/ideas that I think would be of
interest to my blog readers, I post the message to the blog as well. This way, I use the message for the list and blog. And, if I make it longer, it will become an article.

Here is an article I wrote a while ago on finding topics to blog about:Finding Business Blogging Topics For Business Blogs.

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs automate their business and work less time, while still making money. Subscribe to her FREE Effective Online Marketing Newsletter at http://www.avocadoconsulting.com/free_newsletter.html to learn more about increasing your online sales and decreasing time you spend working.

Many online business owners ask me how to increase their web site traffic. As a business owner, you should remember that increasing your web site traffic is not important, what IS important, is increasing targeted web site traffic. Targeted traffic are people interested in your products and services. For example, if you sell high end jewelry, your targeted traffic will be women looking for diamond earrings or men looking for engagement rings.

Getting a lof of consistent, targeted traffic should be every online business owner’s goal. Targeted traffic is interested in your products and services before it even comes to your web site.

Here information about a few sources different of targeted traffic and tips on getting more of it to your web site:

- Source of targeted traffic: Search Engines. If your web site is properly optimized for search engines, you can get a lot of targeted, useful traffic.

How to increase it: By doing search engine optimization. Search engine optimization (SEO) is the process of modifying web site and outside elements in order to bring more search engine traffic. You can learn more about search engine optimization for your web site in the Search Engine Optimization Special Report.

- Source of targeted traffic: Pay Per Clik Search Engines. You can bring targeted traffic to your web site by bidding on proper keywords with pay per click search engines. As you pay for every click, be careful about the keywords you bid on, and the daily budget for your campaigns.

How to increase it: By finding the optimal combination of keywords that you need and setting an optimal daily budget. Monitor and experiment with your pay per click campaigns - trying different things will help you find the most profitable keywords.

- Source of targeted traffic: Posting Articles Online. Write articles on topics related to your business, and your articles will be read by your potential customers.

How to increase it: Leverage your articles - post it on different article banks and encourage others to reprint them. Doing this will help you get in front of many people you would have never reached otherwise.

You will also be using leverage - by writing an article once, you will be able to use it many times to get exposure for your business.

So how can YOUR web site get more targeted visitors? Over to you - let’s take action:

- Take a look at your web site statistics. Learn where your targeted web site visitors are already coming from - are they coming from search engines? Link exchanges? Article banks? Your blog? The Understanding Web Site Statistics Special Report will help you navigate your web site statistics and understand how to use it to get the information you need for marketing your web site better.

- Based on the statistics, pick one source of targeted traffic to work on. It could be a source from which you are already receiving traffic, and would like to get more traffic from. Or, it could be a completely new source, from which you are not receiving any traffic, but would like to start.

- Learn as much as you can about the traffic source you pick. And than start working on getting targeted traffic. When you concentrate on one source, your efforts are fairly focused, and you will be able to get more targeted traffic to your web site.

By building up targeted traffic, you will be able to get more customers and improve your bottom line.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn how to get more clients using search engines in her Step by Step Search Engine Optimization Special Report

My blog is an excellent marketing tool for me, and it brings leads and clients to my business.

Sometime ago, my recommendation to clients was to have a web site, that has information about a business (services, products, newsletter, articles, etc), and a blog, used to communicate with potential clients. However, now some blogging software (Wordpress, for example), let’s you create web pages, as well as a blog. This really blurred the lines between web sites and blogs and let’s you create whatever you need, using that software.

My recommendation is to start blogging, and provide useful and interesting posts that your target market would want to read.
The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

My e-book, Complete Step by Step Online Marketing Course contains lessons on effective business blogging, as well as keyword research and search engine optimization.

Biana Babinsky
Learn How To Promote Your Coaching Blog and Web Site Online With the Complete Step by Step Online Marketing Course