Archive for the 'Book Marketing' Category

Do You Have A Story?

Tuesday, April 15th, 2008
 

And, more importantly, is it worth telling? This is what an article on CNN is asking, Everybody has a story — but is it worth telling?.

While the article is specifically about memoirs, I think it applies to other genres as well. As someone who works with authors on self-help and other how-to non-fiction titles, I always recommend to my clients to do research to see if there will be demand for their book/e-book before they actually write it.

That way if you decide to go ahead with your idea, you will see how realistic your projected numbers are, and how much demand there is in the market for your idea.

Biana Babinsky

Three Steps To Selling Ebooks

Wednesday, December 12th, 2007
 

Many coaches, consultants and other service business owners have asked me how to sell more copies of their e-books

Just like with any product, in order to sell your ebooks, you need to bring a stream of interested people to your sales page.

In order to sell your ebook you will need:

- An effective sales letter that can convert your target market into buyers. It is very important to have a good sales letter for an information product. Even if you can get good traffic to your web site you will not be able to convert traffic into sales without a good sales letter.

- A good price/value offer that your sales letter presents to your web site visitors. Can you convince them that they need your product and not someone else’s?

- An effective marketing strategy that brings targeted traffic to your ebook page, every single day.

There are many different marketing techniques you can use to do that. Your own newsletter, article marketing, blogging, search engine optimization and more.

In the Make Thousands Of Dollars With E-books Home Study Guide I discuss how to sell many copies of your ebook. You can see it at http://www.avocadoconsulting.com/rlinks/zebookt

Read more on selling ebooks and sales letters:

- Longer Sales Letters Produce Better Results

- Show that you are providing value

- How To Create Effective Web Site Copy

Biana Babinsky

Get Clients By Being Authentic

Saturday, November 3rd, 2007
 

Many coaches have told me that they want to be authentic when marketing their coaching business online. One of the best ways to do that is by creating a blog and using it to promote your business. Learn more about how to make your authentic self shine through and get clients in this article:
Read Get Clients With Your Blog By Being Authentic Article

Biana Babinsky

How To Increase Conversion Rate For Your Newsletter

Wednesday, October 3rd, 2007
 

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

- Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

- Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

- Create a free gift to promote to your potential subscribers.

- Make your subscription information VERY visible on your main page.

- Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

How To Market Your Book Online

Thursday, September 13th, 2007
 

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

- Define the target audience for your book - who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

- Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

- Create a marketing plan for your book. There are lots of things you can do to market your book - article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at http://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

The Best Technique To Sell More Books And Ebooks

Monday, September 10th, 2007
 

Many people have asked me - what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique - blogging, search engine optimization, article marketing or any other one - will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use - figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at http://www.avocadoconsulting.com/books.html

Biana Babinsky

How Long Should Your Articles Be?

Friday, September 7th, 2007
 

So what is the best size for an article that you can use to market your business?
Is it really important to have a very lengthy article? Will your clients only hire you if your article is longer than someone’s PhD dissertation? Will your clients actually read an entire article if it is over 10 pages in length?

It is not extremely important to have a very lengthy article. Of course, a very short article, such as 2-3 paragraphs will not do. In fact, many article directories have minimums when it comes to article length, and they will not post your article if it is too short.

However, it is also not good to have a very long article. While you may have a lot of knowledge to share, a very long article is too much for your readers to read. If you started writing articles and you have too much material for one article, split the material, write two articles and get double the exposure :)

So what size should your article be? A page to a page to a page and a half is best. Some article directories do not accept articles that are under 500 words, so you want to be a bit above that.

For more information on using article marketing to promote your business online, get my Complete Step By Step Article Marketing Course

Biana Babinsky

Use Article Marketing To Get Online Publicity

Wednesday, September 5th, 2007
 

I find that using article marketing has been the best way for me to get more publicity, get published on other people’s blogs and in newsletters, get more web site traffic, newsletter subscribers and clients.

Article marketing is very simple - in order to use it you need to write an article, use it on your web site and submit it to article directories. Each one of your articles can go a long way to help you promote your expertise and get online publicity for your business.

Here is how you can use just one article to get online publicity. You can (and should) repeat this process with many articles to multiply your publicity.

- Publish the article in your newsletter. By doing this you share your knowledge and expertise with your newsletter subscribers. Then, when they need help in your field of expertise, they are likely to hire you.

- Create a resource box that maximizes the number of leads you can get. To do that, make sure that your Resource Box invites people who are reading the article to subscribe to your newsletter.

- Use your article on your web site to get additional search engine traffic to your web site.

- Submit your article to directories and aggregators. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs, thus providing you with more online publicity. When your article appears on their blogs and web sites, your name and expertise are exposed to more members of your target market.

- Find other people who cater to your target market and accept guest articles in their newsletter, blog and on their web sites. Ask them to include your article. This way people who visit their web site and read their newsletter can learn about your business.

Discover how to use article marketing to get newsletter subscribers and clients in the Complete Step By Step Article Marketing Course

Biana Babinsky

Writing For Coaches

Thursday, July 26th, 2007
 

Are you a coach? Are you writing articles, ebooks and reports?
Writing is an extremely powerful technique for a coach to use. We can write articles, create information products and promote ourselves in other ways using writing.

Here is an effective process I recommend to create your own articles:

- Keep a running list of article topics. You may think of an article topics at all times - at the grocery store, while speaking to a client, when exercising, watching TV, etc. These are not good times to write the actual article, but you should write down the topic.

- When you are ready to write an article, you already have a list of topics. Having the list saves you a lot of time that you can spend on the actual writing. Just pick a topic and start writing!

- Remove the distractions when you write - don’t check your e-mail, let the phone calls go to voicemail, etc. Spend the time writing, and you will be amazed at how much you can accomplish in 40-50 minutes or uninterrupted writing.

Learn how to write articles and make money with them - get the Article Marketing for Profits Audio Recording.

Biana Babinsky

What Do You Like To Do In The Summer?

Friday, June 15th, 2007
 

What are your favorite things to do in the summer? I just love walking around the city in sunny weather, when the temperature is in low 70s Fahrenheit (low 20s Celsius). The weather is just warm enough, and there is a light breeze coming from the lake - those are perfect Chicago days!

This past weekend I was in luck - it was nice and sunny, with the temperatures hovering around 72F. We spent almost the whole day outside! We walked around the city, went to my favorite sushi spot and went to the lake.

We also dropped by a Book Fair. I really enjoyed browsing books, and there were lots of cookbooks to see. I networked and made contacts at a local writing organization. I also watched a few authors speak about their books and signing autographs. Seeing them made my goal for writing a book firmer - I can’t wait to finish it!

Do you want to become an author? How about writing and publishing your own e-book? Get the Make Thousands Of Dollars With E-books Teleseminar Series Audio Recordings to find out how to become an e-book author.

Biana Babinsky