Internet Marketing For Solopreneurs

One of the recommendations that I make to my clients who want to increase their business revenues is to raise their prices. When you raise your prices, you will increase your revenues without doing any extra work — you do not have to take on more clients, you do not have to spend more time doing work and you do not need to increase your sales.

As you can see, raising your rates is one of the best ways to increase your business revenues. As your experience increases and your expertise grows, your help and advice becomes more and more valuable to your clients. The more value you provide, the better you should be compensated for it. The only way you can be better compensated for what you offer is by asking for higher rates for your services, products and live events…

Continue Reading Get A Raise And Increase Revenues

In the past two years I have had many business owners asking me how to get more web site traffic. Many of them thought that if they just add more stuff to the web site, such as a blog, they will get more traffic.

However, many times they neglect to make their web site ready for marketing. If you do not make sure that your web site is ready to accept the web site traffic you are going to send to it, you are not going to get results.

Marketing a web site that is not ready is like sending customers to a store without cash registers and without a simple way to buy. People may come to check out the store, but they will not buy.

Unfinished does not mean that your web site design is not finished. You may have a web site that has been beautifully designed by a talented designer. However, if your web site does not have the marketing elements that will turn your web site visitors into customers, it will remain just that - a beautiful store where no one buys.

If you want to get customers from your web site, it should be effective - it should explain to your visitors the benefits of what you are offering, it should help them decide to buy from you.

Your web site should be user-friendly - it should be easy to explore everything on your web site, your web site visitors should be able to easily travel from page to page, etc.

You should also optimize your web site for search engines - use good, descriptive tags for search engines and add good, useful content that search engines can index.

In my Complete Step By Step Online Marketing Course I discuss how to make your web site effective and how to get web site traffic. You may get the Course at http://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky

I am sure you have heard many times from many different sources that having a large e-mail list is going to help you increase your revenues and be more successful. What I haven’t seen discussed nearly enough, though, is the process for going from having a large list to actually getting more one-on-one clients and selling more products.

Having a large list is great, but you need to be able to get what you actually need from your list: one-on-one clients and product sales. There is absolutely no point to have a list of 10,000 subscribers if you do not know how to turn them into customers…

Continue Reading Turn Your Subscribers Into Clients

Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.

Do you market and sell it by concentrating on the approach? Or do you do something else?

I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.

Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.

My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.

This is how I teach my clients to create winning sales letters - first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.

Biana Babinsky

Many service business owners go through the goal setting exercise every year only to see themselves not reach any of their goals by the year-end. At some point they give up and decide not to set goals any longer.

Not setting goals is a mistake, because all of the successful business owners I know actually set goals. The secret to using your goals to make your business more successful is setting realistic goals, checking in with your goals on a regular basis and working hard to achieve them.

Here is a plan to help you set goals that actually help your business and will help you achieve your goals:

Click Here To Continue Reading How To Achieve Your Goals Faster

Biana Babinsky

Online social networking is very hot right now, so join us for MarketingSalad.com Social Networking event on April 1st and 2nd. During this event you will be able to network with your potential customers and other solopreneurs and learn how to use social networking to promote your business.

Many participants reported creating business connections and getting clients during our past events, and this one is no exception! I am committed to helping 100 business owners to use social networking to market their business!

You can learn more and register for the social networking event at http://www.marketingsalad.com/networking.html

Biana Babinsky

Your web site is the place where you do business online. That is where people can sign up for your newsletter, read your blog, buy your products and register for your teleseminars. You need people to come to your place of business to transact business online, which means you need web site traffic.

And you don’t need just any web site traffic. Random, untargeted web site traffic will not produce any results. If you want to sell your products and services you need your target customers to come to your web site, learn about you and contact you about your products and services…

Continue Reading How To Get More Web Site Traffic With Articles

Are you thinking about publishing your own ebooks? It is much easier to publish an ebook than to publish a book, so many people choose to use this publishing route.

Here are three things to pay attention to if you want to publish and sell your ebook online:

- Does your target market need your ebook? If you want to sell many copies of your ebook, there has to be a need. Also, your target market has to want and be able to afford your ebook.

Before you go ahead and publish your ebook, you need to evaluate the demand for your materials.

- Build a big list of people in your target market who need your ebook. Many people won’t buy your ebook the first time they hear about it. Therefore, you need a mechanism to continue to reach out to them and sell to them long after they leave your web site.

Make sure that they subscribe to your newsletter, so that you can continue marketing and selling your ebook to them long time after they leave your web site.

- Market, market, market. Did I mention market? In order to get sales, you need to constantly market your ebook.

I will be sharing all of my ebook publishing and marketing tips and secrets during the Make Thousands Of Dollars With E-books Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

If you are reluctant about marketing your business, article marketing might be the best technique for you to use to get clients.

Do you become reluctant when it comes to marketing your business? Do you put marketing on the very bottom of your To Do list, secretly hoping that you will not get to it?

You may be happy when the end of the day comes and you didn’t get to the marketing task. However, because you did not do your marketing you are not bringing prospects to your business and you are not developing new clients.

I have worked with many clients who have been very reluctant to market. They were afraid to get out there and talk to people about their business. To help them overcome their reluctance about marketing, I have taught them a marketing technique that is easy to apply even if you would rather avoid marketing altogether. Article marketing is that technique.

Click Here To Continue Reading Article Marketing For Reluctant Marketers

Biana Babinsky

There are many social networking web sites online. I am sure you have heard of LinkedIn, Ryze, Facebook, MySpace and many other social networking sites.

I am a member of a few of them, and we also do a lot of networking at my online business mentoring web site, http://www.MarketingSalad.com. I also run my own social networking events for business owners.

Lately I have been getting lots of questions about social media and online networking from coaches, consultants and other solopreneurs. It seems that social networking is becoming more popular and more business owners want to take advantage of social networking to get more clients for their businesses.

You have to remember that just like regular networking, using social media does take time. You are looking for results for your business and it takes time to get those results.

Some of the things i do when I use social media are: I run groups and networking events for people I meet on social networking sites, I keep in touch and network, I write and optimize my blog, etc.

Two main things to remember if you want to get results from social media are:

- Correctly define your goals for social networking. You have to know know exactly what you want to happen from your involvement in social media and how to follow up and build on that involvement.

- You need to find ways (and time!) to do social media marketing on a regular basis.

More tips on using social media:

- Use Web 2.0 And Online Networking To Promote A Coaching Business

- How To Get Results From Online Networking

- Are You Wasting Time Or Networking?

Biana Babinsky