Internet Marketing For Solopreneurs

Many life coaches have asked me how to start a blog to promote their life coaching business online and get clients. Here is how:
- First, you will need a blog. I recommend using blogging software that is available at wordpress.org. The software is available at no charge and it is very easy to use and is very customizable.

- Once you have a blog, decide where in your life coaching marketing funnel it is going to fit. I recommend using your blog to attract search engine and other traffic and turn that traffic into newsletter subscribers. Make sure you know exactly where the blog fits into your marketing and what kind of results you are expecting from it.
If you don’t know why you are using a marketing technique and how you will benefit from using it, there is no reason to have it in your marketing plan.

- Once you know where the blog fits into your life coaching marketing funnel, decide on the topics you want to post on. Since you are blogging to attract your target market to your blog and to your business, the best topics will be those that are of interest to your target market.

Now go ahead and start blogging! Take a look at my Business Blogging Articles at http://www.avocadoconsulting.com/articles/ (scroll to Business Blogging) for more blogging tips for life coaches.

Biana Babinsky

Are you thinking about starting a blog to promote your business? There are many places to host it, and here are my recommendations to help you choose the best blogging platform for your business.

If you want to have a blog hosted by someone else, and not by your own web host, try WordPress.com. It is very easy to use and you can set up a blog and start blogging in just a few minutes. However, since the blog will not be hosted on your web site, you will not own all the search engine rankings and other things that will come when you promote your blog.

If you are serious about blogging, and want to use it as a long term strategy to promote yourself and your business, you should get your own blogging software. I recommend getting blogging software from WordPress.org and installing it on your own server. The
software is available FREE and it is easy to install and use.

There are dozens of advantages of having a blog on your own web site:

- You can control everything on your blog, from the marketing aspects to technical aspects

- You can use any template you want and you can create a template that fits your web site, your brand and your image. There are lots of free templates available online as well.

- You own the hosting, so no one can kick you out and shut down your blog one day

- It looks much more professional - when people ask about your blog you can direct them to your own web site address, not some blogging site.

and there are lots more.

For more information on marketing your business with your blog, take a look at my Make Money With Blogging Home Study Guide at http://www.avocadoconsulting.com/rlinks/zbt
In the Home Study Guide I discuss how to market your blog and how to use it to get clients for your business.

Biana Babinsky

Last week we celebrated Independence Day here in the US. I took a few days off to spend some time outside and enjoy the summer.

We went to the lake during one of my days off. Chicago has a fabulous lakefront and in the summer we make sure that we take full advantage of it. We spent a few hours on the lake walking around and watching the wind play with the waves on the lake.

Walking makes you hungry, so after leaving the lake we started looking to a place to eat.
There is a ton of restaurants close to the shore and many of them offer outside dining in the summer. They simply take a few of the “inside” tables outside.

As we were walking by many different restaurants looking for places to eat, I noticed that I was more drawn to places that already had a few patrons sitting outside enjoying their meals. Why was that? They were talking, laughing and enjoying food. There was a message in it that if they were happy with their meal, so would I.

As you can see, happy customers will bring you more happy customers. So make sure that you ask for testimonials from people who are already happy with your products and services and use the testimonials on your sales pages. Doing this will help you convince more of your potential customers to become clients.

But what did we do? We ended up having a nice meal at one of the restaurants that already had happy patrons. Marketing works!

So what is going on this week? We had a great first session yesterday for the How To Make Thousands Of Dollars With Your Blog Teleseminar Series. We discussed how to start an effective blog, how to pick the right blogging tool and how to use your blog to brand your business.

Next week’s class will be all about promoting your blog and using it to get clients for your business.

Click here to register for the Teleseminar Series and you will be get a recording of yesterday’s call and you will still be able to attend next week’s call live. Register now at

http://www.avocadoconsulting.com/rlinks/zbt

Biana Babinsky

According to a recent article, Internet ad revenue up 35% to $17 billion, Internet ad revenue is up to 17 billion.

Looks like there is A LOT of business being done online, doesn’t it? Many of my clients have been asking me recently how they can profit from marketing their business online and how they can promote their products and services to get buyers.

Internet is a huge field and a great place to get coaching clients. In fact, over 98% of my coaching clients find me online.

In order to use the Internet to get clients, I usually recommend to my clients to create a system to get targeted traffic to their web site, and convert this traffic into newsletter subscribers. Here is how you can do that:

- Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc.

Without knowing this it will be very hard for you to market your coaching business online.

- Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.

- Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.

The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.

- Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, it’s time to start driving
traffic to your web site and get customers.

Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.

If you are just starting out with using the Internet to get clients, I recommend starting with online networking and article marketing. Both are easy techniques to apply and they can bring you a ton of web site visitors, when used correctly.

Want to learn my winning system for getting clients online? Learn more about my online business coaching and register for your free 30 minute consulting session at http://www.avocadoconsulting.com/rlinks/zcoaching.

Biana Babinsky

Whether you are a coach, consultant or any other service business owner, you know that having a large newsletter list is the key to success. When you have a large newsletter list, you are able to sell many of your products, fill up your teleseminars and get one-on-one clients whenever you want.

Here are my recommendations for you to get more newsletter subscribers and grow a HUGE list for your business:

- Create a free gift to give to your new subscribers. It can be a special report, an e-book, and audio recording, etc. The point is to create something once that you can give out over and over again.

- Once you have created the gift, make sure you advertise it everywhere. Post information about it on every page of your web site, promote in your signature, etc.

- Make a commitment to growing your list. You will not grow your list overnight, so consistency is key here. I ask my clients to make a commitment to at least two
list-building activities every day.

An activity can be short - you can post on a group and have a link to your newsletter in your signature. Or it can take longer, like posting your article in article directories.

The point is to keep the momentum going and promoting your newsletter on a very consistent basis.

- Use online marketing techniques to grow your list. My favorite technique to get subscribers is article marketing, but I use many others, such as business blogging, pay per click search engines, online networking and more.

Use the techniques specifically to drive more newsletter subscribers, not just traffic to your web site.

In my Grow Your List Home Study Course I discuss the step-by-step process to grow your list and get more newsletter subscribers. You can see it at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

If you are a new coach who is just starting out, how can you get your business off the ground?
This is a question that I receive very frequently. I am an online business coach, and about 98% of my clients come to me through my online marketing efforts. They come to me through:

- My newsletter. I publish a very popular weekly online marketing newsletter.

- My articles. I have published many articles online, and they have been reprinted on hundreds of blogs and web sites. I receive many e-mails every week from people who found out about me through my articles.

- Search engines. My web site is optimized for search engines and I receive a lot of search engine traffic.

- Online networking. I have met many of my clients through my online networking efforts.
Since you are just starting out, here is what I recommend you do:

- Define your target market. This step is extremely important - without defining your target market you will not be able to market your business effectively.

- Create an effective web site that will attract your target market.

- Start a newsletter and publish it on a regular basis.

- Start using online marketing techniques, one by one, to bring in web site traffic and customers. You should use article marketing, search engine optimization, business blogging, online networking and other techniques.

In my Complete Step by Step Online Marketing Course I discuss, step-by-step, how to use different online marketing techniques to get more web site traffic and customers.

Biana Babinsky

Should you start a newsletter and article marketing before you launch your web site, or should you wait to start them until your web site is done?

I usually recommend to my clients to launch a web site first, then the newsletter and then start marketing by using article marketing, business blogging, search engine optimization and other techniques.

The reason I recommend this order is because you want your newsletter subscribers, article readers, blog readers, etc to visit your web site, learn about your products and services and buy them. People have to be able to check out information about your products and services without too much pressure, and this is what your web site will
do for them.

You may start the newsletter before the web site, but then you will not have a web site to send the potential buyers to.

And you should not use article marketing before having a web site. The main benefit of
using article marketing to promote your business is that your article resource box links back to your web site. If you do not have a web site, you will be missing on this huge benefit.

For more information, get my free article marketing, business blogging and internet marketing tips.

Biana Babinsky

Need information on getting clients for your coaching business online? I have helped hundreds of coaches and solopreneurs create a virtual online practice, and here is what I recommend:

- Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc. Without knowing this it will be very hard for you to market your coaching business online.

- Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.

- Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.

The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.

- Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, your web site is ready with a good marketing message, and you have a newsletter, it’s time to start driving traffic to your web site and get customers.

Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.

For more information on using online marketing techniques to create a virtual practice, get my Complete Step By Step Online Marketing Course.

Biana Babinsky

There are lots of things you can do to promote your podcast online, but the first thing you need to do, just like you’d do with any product is to make it crystal clear who you’d like to find your podcast. Who is the target market for your podcast?

Once you know who you’d like to attract, start working on using online marketing techniques to bring them in. Write articles that are of interest to your target market, and publish them in popular article directories. Doing this will expose you to a whole new segment of your target market, that would not know about you otherwise. I get weekly inquiries and countless newsletter subscribers due to my article marketing efforts. The key to article marketing is to write useful articles AND submit them as much as you can.

Also, use articles on your own web site, optimize them for search engines and make sure that you use the keywords that your potential listeners would use to drive traffic to your web site.

Do the same thing with your blog - write keyword-rich blog posts to drive more targeted traffic to your blog.

Put events together with other business owners with the same target market, so that you can get exposed to each other’s lists.

The key to using these techniques is that they are not a one-time shot. In order to get actual results from marketing your business, you should apply the techniques on a regular basis - submit 10 articles a month, continuously use SEO and put together
events, etc.

Biana Babinsky

P.S. Need help marketing your podcast online? Join my online business coaching program and learn how to market your business directly from me, http://www.MarketingSalad.com

Here are three steps for you to start thinking about your online marketing plan:

Your online marketing strategy should start with clearly defining your target market. If you don’t know who needs to be coming to your web site, you will not be able to bring them to your web site.

Next, you should create an infrastructure to keep in touch with your potential customers/web site visitors. Not everyone is going to buy from you on their first visit. How will you keep in touch with them and educate them about your business long after they have left the web site?

Next you should look into where your target market is online and how you want to reach it. There are many online marketing techniques - search engine optimization, article marketing, pay per click, blogging, etc. You will need to look into them, decide which techniques would be best for bringing customers to your web site, and start using them.

Biana Babinsky

P.S. Need help with your online marketing plan? Join MarketingSalad.com, the online business coaching community for business owners