This question comes up from time to time on forums that I participate in. Many people want to know if you can really get clients from your web site. And the answer is “Yes!”.

Over 98% of my clients come to me from my web site and I have worked with many coaches, consultants and business people in many other industries who also get a high percentage of their clients online.

Here are some tips to help you get clients from your web site:

- Not everyone who comes to your web site is going to become a client immediately. Design a few different paths for your web site to work with for your web site visitors. Let your web site help your web site visitors subscribe to your newsletter, buy your product, attend your teleseminar, etc.

- Create very clear paths for your web site visitors to take. If you don’t understand how your web site visitors are using your web site, how are they going to use it? Design separate pages for lead generations, sales, coaching services, etc.

- Test, test, test. You will not know what works online until you test different methods of marketing, different web pages, etc.

- Drive traffic to your web site. You will not be able to get clients form your web site, unless you have traffic coming to your web site every single day.

Use online marketing techniques such as social networking, blogging, article marketing and others to drive traffic to your web site.

- Always try to turn more web site visitors into leads and clients. If your web site visitors leave your web site without taking action, you will lose them forever. Work on turning as many of them as possible into leads and clients. That way you will be able to continue working with them.

For more information on getting clients with your web site grab my FREE Report, “How To Get Clients Online” at http://www.AvocadoConsulting.com

Biana Babinsky

Article marketing is a great technique to use to build your list. In fact, each of your articles can bring you dozens or even hundreds of subscribers if your article and Resource Box speak to your target market. Here is your 3-Point Plan to build your list using article marketing:

Step 1. Write an article that is of interest to your target market.

Step 2. Create your Author’s Resource Box that convinces your article readers to subscribe to your newsletter.

Step 3. Submit your article to Article Directories, so that your articles are seen by your target market. Once your target market reads your article, your Resource Box will convince your target market to subscribe to your newsletter.

I have read hundreds of articles written by business owners and it is clear to me that many of them are making a mistake in Step #2. Some don’t spend any time on their Resource Boxes, and as a result, are not getting any of their article readers to subscribe to their newsletter.

Writing effective Resource Boxes is crucial to your success. If your Resource Box does not convince your reader to visit your web site and subscribe to your newsletter, then your article marketing efforts are a big waste of time because they will not produce the results that you want.

Here is how to create a Resource Box that will get results:

- Set aside time to create effective Resource Boxes. For many business owners a Resource Box is an afterthought that they spend just a few minutes writing. Don’t make this mistake. Your Resource Box is the most important part of your article. Take the time to create an effective Resource Box.

- Create a few different Resource Boxes to use with your articles.

- Test your Resource Boxes to see which ones produce the best results.

I have spent a long time testing different Resource Boxes, both for myself and on behalf of my clients. During the Build Your List Teleseminar Series, I will show you examples of effective Resource Boxes and we will also talk about how to rewrite your current Resource Boxes to make them extremely effective. Register for the Build Your List Teleseminar Series at http://www.EffectiveListBuilding.com

Biana Babinsky

Here is a question I got recently:

Biana, I have been following your advice and I am seeing great results. I am now using my article marketing and blogging to bring in web site visitors, turn them into newsletter subscribers and then into clients. Last month I got 74 new subscribers!!!

I was on your social networking call a few months ago where you talked about social networking and Twitter in particular. I am wondering how I should incorporate Twitter into my existing online marketing strategy. Should I use it to bring people to my web site? Should I use it to get more newsletter subscribers? What’s the best way to do that?

Biana’s answer: I think it is great that you are thinking about adding Twitter to your marketing lineup. Social networking has been a part of my online marketing strategy for a long time and social networking has been bringing great results year after year.

I also find it’s great that you are creating strategy for using Twitter and how it is going to fit into your online marketing plan before starting to use it. I see many business owners starting to use Twitter and other social networking web sites, use them for a while and only then try to understand how to fit them into their online marketing plan to generate leads and clients. By thinking about this before you jump in you are way ahead of many business owners.

I recommend using Twitter for listening to your target market, creating awareness for your brand and expertise, and building your list. You can also use Twitter for promoting your products, teleseminars and services. But if you use it first to accomplish the first three tasks, you will see much better results when you do start promoting your products, teleseminars and services. Here is how it works:

- Listen To Your Target Market. One of the biggest benefits that Twitter provides business owners with is the ability to connect with their target market and hear what the target market is talking about.

One of the biggest challenges that business owners face is not knowing what they target market needs. At Twitter you are able to listen to your target market, see what kind of issues your target market is experiencing and what kind of help your target market needs.

Now use this information to offer a product or a service that your target market needs and you will see great results!

- Create Awareness For Your Brand And Expertise. Twittering, sharing and connecting with others will help you create more awareness for your business. Many people learn about their new Twitter friends by following their profile link. So make sure you include your link and watch your web site traffic increase!

And, twits are listed in search engines, thus helping you increase awareness of your business even more!

- Build Your List. The bigger your list, the more successful your business is. Use Twitter to build your list by sharing information about your free gift and your newsletter with your followers. Don’t promote it all the time, but it’s perfectly fine to mention your offers from time to time.

Make Twitter part of your Online Marketing Strategy - you will see that with some thinking and planning, you can start seeing results from social networking! For more information on using Twitter to promote your business, join me for How To Use Twitter To Promote Your Business Teleseminar at http://www.avocadoconsulting.com/rlinks/ztr

More tips for using Twitter to market your business:

- What Is Twitter? Answers To Popular Questions About Twitter

- 7 Things To Do To Promote Your Business On Twitter

Biana Babinsky

This article is an excerpt from the “5 Keys For
Getting Clients During A Recession” Special Report, available for you, FREE, at http://www.EffectiveOnlineMarketing.com

I have taught hundreds of business owners how to market online and get clients. What I always find interesting is that some people who have hired me to work with them didn’t need to be taught marketing. They knew a lot about marketing, what kind of marketing techniques were available and how to apply them.

What they actually needed help with was changing their marketing mindset. Many business owners feel that marketing has an aura of sleaziness around it. They feel that marketing is somehow dirty and an honorable business owner should not be engaged in it. They don’t feel that they should market - they feel that their customers should just find them and come to them.

Unfortunately, customers can’t just find you on their own. They need to know that you are out there, that you are an expert at what you do, and that you can help them with their problems. You must market to communicate all of that to them.

The good news is, though, that marketing does not have to be sleazy or dirty. Marketing can be fun, honorable and ethical and still be effective. And the first thing that you need to do to market ethically and effectively is to change the way you approach marketing.

You need to create a good marketing mindset. This kind of mindset will not sabotage your marketing efforts, and it will help you get the best results from marketing. It will also help you identify marketing techniques that will make your marketing authentic, as well as effective. What’s better than that?

Here is how to create a marketing mindset that will help you get clients, fill up your teleseminars and multiply your profits honestly and ethically:

- Be honest with yourself. Understand that you must market to get clients and be successful. You will be able to pick how you market, but you must do something to bring in clients.

- Understand what marketing is. Marketing is a process designed to introduce your target customers to your business, to invite them to request more information and to get to know you.

- Realize that you are not pushing things on people that people don’t want. Rather, your potential clients need your help and your expertise enables you to provide that help.

Your potential clients have real problems and they need real help. When you market, you let them know that you can help them. What can be more valuable than that? You are not trying to sell them something they don’t want, but something they want and need!

- Find marketing techniques that you enjoy the most, and start using them! Of social networking, article marketing, search engine optimization, blogging, which ones do you like the most? You will get better results, make a difference for your clients and enjoy marketing in the process!

Make your mindset work for you - you will help more people, get more clients and will be happy about the way you market your business!

For more information on how to market your business in today’s economy, download my FREE report, “5 Keys For
Getting Clients During A Recession” Special Report, at http://www.EffectiveOnlineMarketing.com

Biana Babinsky

Hi,

As you probably know, the National Bureau of Economic Research announced on December 1st that we have been in recession for about a year. I am sure that you, as a business owner, have seen the signs of recession before the National Bureau of Economic Research made the announcement.

I have been seeing the signs of recession as well, because I have been getting emails from dozens of business owners every single week asking me about marketing in recession. To help these business owners, I decided to write an article on how to get clients during a recession.

However, as I started to write this article, I saw that I wanted to say much more than I could fit into a one-page article.

So instead I wrote a report: “5 Keys For Getting Clients During A Recession” and it is available for you, FREE, at
http://www.EffectiveOnlineMarketing.com

Get the report and discover:

- - How to find a target market filled with people hungry for your products

- The best marketing techniques to use in recession

- Five keys to building your list easier and faster

- Two questions to ask yourself to make your social networking extremely profitable

and much, much more.

Download the report, FREE, at

http://www.EffectiveOnlineMarketing.com

Biana Babinsky

I have been participating in coaching social networks and lists for many years, and have seen many new coaches asking the following questions:

How to become a certified life coach?

How to become a life coach?

And many more questions just like these.

These are all good questions, but what these coaches should be asking about is:

How do I get clients for my coaching business?

This is the most important question that all the coaches - new and seasoned - should be asking. Without clients, it does not matter what kind of title, preparation, education or certification you have. Without clients you will not be able to share your coaching gifts with anyone.

So my challenge to you today is to fist ask yourself - how do I get clients for my coaching business? If you don’t have a satisfactory answer to this question, ask others. Ask your coach. Ask your colleagues. Ask people on social networking sites you are a member of. Look for information on getting clients, so that you can build a successful business and share your coaching gift with others.

Don’t be satisfied until you create a plan for getting clients online. This is the only way you will become successful as a coach.

Biana Babinsky

Many business owners are very concerned about their revenues in today’s economy. They usually have only one source of revenue - their services. So when just a few of their clients stop paying for their services, their revenue takes a big hit. If your revenue will take a huge hit if just a few of your current customers stop doing business with you, listen up! You must create more income that you can
add to your revenue model. Doing this will help you shield yourself from revenue going down dramatically when just a few of your clients decide to stop doing business with you.

Here are other income streams you can add to your business immediately:

- E-books. An e-book is a digital document that is anywhere from 30 to 500 pages. Create e-books on topics that are of interest to your target market and increase your revenue with every e-book sale.

- Teleclasses. Teleclasses are classes that taught over the phone. Teaching teleclasses is a good way to demonstrate your expertise and increase your revenues at the same time.

Material taught and discussed during teleclasses can be reused to create special reports, audio and other products.

- Audio Products can be delivered in two different formats. They can be instantly downloaded from your web site any number of popular audio formats, or you could burn them onto a CD and physically ship the product.

Either way audio products will help you increase your revenues since many people like listening to
information instead of reading it.

- Affiliate Programs. Even if you do not have your own products yet, you can still increase your revenue by promoting other people’s products. You can do that through affiliate programs. When
you register for someone’s affiliate program, you can promote their products and receive commissions every time you sell a product.

You can earn 40% commissions on my very popular products when you sign up for my affiliate program at http://www.avocadoconsulting.com/rlinks/zsaff

- Multimedia Products. You can create a large multimedia product by combining a few different formats of the same product. For example, when you teach a teleseminar, you can bundle together the teleseminar, its audio recording, a transcript, etc, and create a large multimedia product that you can sell.

- Advertising. You can sell advertising on your web site, blog and in your newsletter and create yet another income stream.

- Brainstorm and get creative! There might be another product that I haven’t mentioned but that you can create and use as an income stream for your business.

As you can see, there are many different products you can create for your business. Having many products and many income streams will help you keep up your revenues in any economic times.

Join my online business mentoring program to discover how to create different products and make money with them. You can start your membership for just $7 at http://www.MarketingSalad.com

Biana Babinsky

I have seen thousands of business owners do it. A business owner, let’s call her Carol, offers a great service, and she designs a whole system for her clients to get through her service and achieve amazing results. Carol sees the amazing results her clients are getting and, quite correctly, attributes the results to the system that she has created for them.

However, when it comes to her own business, Carol resists setting up a marketing system. Instead, she just tries using different marketing techniques, hoping that one of them will turn out to be the technique that will bring her all the clients that she would ever need.

She tries blogging, article marketing, social networking, search engine optimization, using each technique for a few days and then moving on to the next one. She starts her own list for which she now has 24 or so subscribers.

None of the techniques have really brought in customers, so three months later she goes back and starts from the very beginning - blogging, article marketing, social networking, search engine optimization, again for a few days each. Her list is now at 39 subscribers, but again, nothing is happening.

This is exactly what I have seen many business owners do. They rapidly switch between many marketing techniques hoping that one of them will provide all the clients that they need. None does, so they start over again, still hoping for clients….

The problem here is that they have no system in place for using online marketing techniques effectively. It is not enough to just apply the techniques; you must have a clear understanding of why you are bringing people into your sphere of influence, what happens with those people and how can you continue to communicate with these people to turn them into customers.

Here is a Three Step Online Marketing System For Getting Clients that you can use:

Step 1. Use online marketing techniques to identify your target market and drive your target market to your web site.

In this step you will apply online marketing techniques such as social networking, article marketing, business blogging, etc. But you need to apply them effectively, so that your target market will recognize that you can help them and visits your web site.

Step 2. Turn the web site visitors into leads. The web site visitors that you have acquired in Step 1 are now browsing your web site. Now either they will leave your web site and never come back or you must turn them into leads on the spot. You can accomplish this by offering them something of value in exchange for subscribing to your newsletter.

Step 3. Turn your leads into clients. Again, you must have a system in place for this - you must have an effective follow-up system that helps you turn your leads into clients.

Create an Online Marketing System for your business today. The System will make a difference between doing the same thing over and over again and not seeing results and actually starting to get clients from your online marketing efforts. I will be teaching how to create an Online Marketing System for your business during the How To Get More Clients Online Teleseminar Series. Register for the Teleseminar Series now at
http://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

I have been getting questions from many coaches lately about how they can use Twitter as a part of the online marketing strategy for their coaching business.

I really enjoy networking on Twitter! It has been useful in many different ways - I have done research, connected with potential clients, found joint venture partners and am working on a few new projects, all thanks to Twitter!

Here are five tips to show you how to use Twitter to promote your coaching business:

- Do Market Research. Connect with members of your target market and see what they are talking about. Are they experiencing issues that you can help them with? This is an opportunity to find topics for new hot products that you can create!

- Get Help And Information On Many Different Topics. I follow different people in different industries, who share lots of useful information. My connections share information on social networking, marketing, new interesting web sites, trends, and lots of other things.

- Create Personal Connections. Twitter gives you an opportunity to connect 1-on-1 with many different people, from potential clients to people you can do joint ventures with to people who you have always admired but have never talked to.

I love being able to chat with people whose newsletters I have been reading for a long time!

- Let Your Followers Know About Your Blog Posts & Articles. Don’t keep your blog posts and articles to yourself - share them with your followers! Twitter is great for sharing your blog posts and articles with other members.

And you can use twiterfeed to have your posts post to Tweeter automatically, saving yourself time. For example, this blog post will be appearing on my Twitter page.

- Promote Your Teleseminars And Other Events. You should spend a lot more time on networking, helping and connecting with others than on promoting yourself, but it’s perfectly fine to let your followers know about your teleseminars and other events you are holding from time to time.

Just don’t make ALL of your twits about your events - your followers will lose interest and un-follow you.

There is a ton of other things you can do on Twitter - create joint ventures with other business owners, get newsletter subscribers, find people to teach teleseminars with, find business and marketing resources, find vendors, ask for recommendations, etc. It is a great social networking web site that can help you promote your coaching business. Check it out and join it!

And for more information on how to use Twitter to promote your coaching business, get the How To Use Twitter To Promote Your Business Home Study Guide at http://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

I publish a weekly newsletter on getting clients online and I am often asked how this newsletter helps me and my business succeed.

There are many ways that my newsletter helps me:

- My newsletter positions me as an expert

- My newsletter helps me showcase my expertise

- My newsletter helps me build relationships with my subscribers, every single week

- I re-use the articles that I write for the newsletter on my web site to get more traffic

- My newsletter brings in more clients and more sales. Every time I send out my newsletter there I see many product sales.

All of this from just sending out a weekly newsletter!

It is no wonder that when I discuss the above with my clients, they want to take action and start their own newsletter! So their next question is how to get more newsletter subscribers.

I use many strategies to get subscribers. I believe that the best to get subscribers is to have a system in place for using online marketing techniques to get subscribers.

First in the system is your free gift - a gift that your target market would love to receive. Offer this gift to everyone who subscribes to your newsletter.

Next, tell everyone about this free gift, so that they subscribe to receive it! For example:

- If you are doing an off line speech or a presentation, pass around a sign-up sheet to enable participants to receive your gift and get on your list.

- If you have a business blog and are blogging, have your gift offer prominently displayed on your blog.

- If you are writing and distributing articles, make sure that everyone who is reading your articles is able to sign up to receive the gift.

Share the information about your free gift with everyone in your target market! You can dramatically increase your product sales and build your client roster if you have a large list full of your target clients, ready to hear from you.

If you don’t have a system of getting people on your list yet, I recommend that you sit down today to brainstorm how to create such system and how to use all the marketing that you are already doing to build your list.

Want to learn my favorite strategies for building a list? Join me for the Top 5 Strategies To Build Your List Teleseminar at http://www.marketingsalad.com/build-list.html

Biana Babinsky