Time and time again, I have been hearing from coaches who have been creating information products, but are not getting any buyers. They have spent a lot of time creating their group coaching programs, teleseminars, e-books, home study guides and other products, but no one is buying them.
Frustrated, these coaches decide that helping their clients with information products is not possible and go back to selling their one-on-one services exclusively. As a result, they work very long hours and are not able to increase their revenues.
If you are not able to get buyers for your information products, you are probably making one of these three mistakes. Take a look at the list below and see whether you are making one of these mistakes. Then use the solution outlined to correct the mistake and start making money with your information products.
Mistake 1: You Are Not Selling The Products That Your Target Market Wants To Buy
The only way to create a successful information product is by giving your target market exactly what it wants.
How To Fix This: Before creating your information product, do market research and find product topics that your target market is interested in.
Mistake 2: Your Sales Copy Is Not Selling
Even if you have a product that your target market wants, that is not enough. For the product to sell, you must explain to your target customers how your product will benefit them. The best way to do that is by writing an effective sales letter. If your sales letter does not sell your product, you will not get results
How To Fix This: Write effective sales copy. If your sales copy is not effective, hire someone to teach you how to write effective sales copy. Effective sales copy for just one product will add thousands of dollars to your bottom line.
Mistake 3: You Are Not Driving Enough Traffic To Your Sales Copy
Now that you have a product that your target market needs and your sales copy is effective, you must drive traffic to your product page. No traffic equals no sales, so start driving people to your site.
How To Fix This: Drive traffic to your product page. Article marketing directories, social networking web sites, search engines, your blog are excellent traffic sources.
To learn how to your information products into revenues, register for the How To Make Thousands Of Dollars With Information Products Training