Archive for the 'Internet Marketing Coaching' Category

Are YOU Making These Information Products Mistakes?

Sunday, June 7th, 2009
 

Time and time again, I have been hearing from coaches who have been creating information products, but are not getting any buyers. They have spent a lot of time creating their group coaching programs, teleseminars, e-books, home study guides and other products, but no one is buying them.

Frustrated, these coaches decide that helping their clients with information products is not possible and go back to selling their one-on-one services exclusively. As a result, they work very long hours and are not able to increase their revenues.

If you are not able to get buyers for your information products, you are probably making one of these three mistakes. Take a look at the list below and see whether you are making one of these mistakes. Then use the solution outlined to correct the mistake and start making money with your information products.

Mistake 1: You Are Not Selling The Products That Your Target Market Wants To Buy

The only way to create a successful information product is by giving your target market exactly what it wants.

How To Fix This: Before creating your information product, do market research and find product topics that your target market is interested in.

Mistake 2: Your Sales Copy Is Not Selling

Even if you have a product that your target market wants, that is not enough. For the product to sell, you must explain to your target customers how your product will benefit them. The best way to do that is by writing an effective sales letter. If your sales letter does not sell your product, you will not get results

How To Fix This: Write effective sales copy. If your sales copy is not effective, hire someone to teach you how to write effective sales copy. Effective sales copy for just one product will add thousands of dollars to your bottom line.

Mistake 3: You Are Not Driving Enough Traffic To Your Sales Copy

Now that you have a product that your target market needs and your sales copy is effective, you must drive traffic to your product page. No traffic equals no sales, so start driving people to your site.

How To Fix This: Drive traffic to your product page. Article marketing directories, social networking web sites, search engines, your blog are excellent traffic sources.

To learn how to your information products into revenues, register for the How To Make Thousands Of Dollars With Information Products Training

Biana Babinsky

Create Your Information Products Empire - Today!

Friday, June 5th, 2009
 

If you are still on the fence about whether to create your own information products, here are just some of the reasons to have your own information products empire:

- More revenue. When you sell your information products, you will bring in more revenue. It is as simple as that.

- More time to do with as you please. Take more time off, spend more time with your family, and go on vacation. Do something else while your information products are bringing in more revenue.

- More control over your business. When you have information products, you don’t have to work with everyone who wants to work with you. You can choose to only work with the clients whom you truly enjoy working with.

In just a few hours I will be sharing information to help you create your own information products empire. There is no charge to join me, so register now at

http://www.avocadoconsulting.com/in/

Even if you cannot join me live, register anyway, and you will get access to the audio recording of
the call. Register now at

http://www.avocadoconsulting.com/in/

Biana Babinsky

Are You Still Waiting To Start Marketing?

Friday, May 29th, 2009
 

I have heard it many times. Many coaches who have been in business for a year or two have told me that even though they are in business, they are not actively marketing it.

When I ask why not, it always seems like they are waiting for something before they can start marketing:

- Waiting to get yet another professional certificate

- Waiting for their web designer to re-design they web site for the tenth time

- Waiting to finish reading a marketing book they purchased

- Waiting to start on the 1st of the month

- Waiting to …

These people have been waiting for over a year to start marketing their businesses. Since they haven’t marketed their business yet, they do not have many clients and they are not able to support themselves with their business revenue.

Waiting for something to happen before you start marketing actually sabotages you and your business. If you are waiting for something to happen before you can start marketing I have a challenge for you — go ahead and get started. No more excuses of not having enough certificates or not having finished your web site re-design. The faster you start marketing your business, the faster you will build a successful business where you have as many clients as you need and where you work at times that are convenient for you.

Here is a plan for you to get started with marketing today:

- Do a comprehensive marketing review of what you have already accomplished. Do you already have a newsletter? Have you done some search engine optimization? Have you already written effective web site copy?

Don’t re-invent the bicycle. Make sure that you put to good use all the marketing materials you have already created. Doing this will save you time going forward.

- Create a marketing plan for your business. Based on what you have discovered during your marketing review, create a plan for going forward with your marketing. If you haven’t done that much in terms of marketing yet, I recommend concentrating on three marketing areas in the beginning: create an effective web site that sells your products and services, get more newsletter subscribers and write and publish articles online.

If you have already done some marketing, your plan may include more advanced techniques.

- Make a commitment to marketing. Marketing is not a one-time action; it is a process that you need to participate in every single day in order to see results. This is why I am asking you to make a commitment to following your marketing plan and promoting your business.

Once you put some time into marketing your business, you will start seeing results.

Stop waiting for something to happen before you start marketing. Create your marketing plan and start marketing today — doing this will make your business more successful and will help you earn more money. Learn how to create a marketing plan for your business in the How To Get More Clients Online Home Study Guide

Biana Babinsky

How To Increase Revenues During Recession

Wednesday, February 25th, 2009
 

I have been getting many questions from business owners about how to get clients and increase revenues in a recession. One of the best ways to do that is by creating information products. Here is why:

Offer Lower Priced Options

In today’s economy many people can’t afford to pay for your services. You have two choices: don’t offer any products, and you won’t help any of the people who can’t afford your services. Or, you can offer products and help and create additional revenues with those who can’t afford your one-on-one services.

Help Thousands More People

Even though we are in a recession, your clients still need help and your expertise. This means that you can still help people; you just need to be more creative about it. When you only work one-on-one with your clients, you can only work with a very limited number of people. Create your own information products and you will be able to help thousands of people!

Become Known As An Expert

In today’s economy it is more important than ever to be known as an expert, because when people do decide to spend their money, they spend their money with experts.

Take a look at people who you consider experts. Chances are, they all have products that they offer for sale: e-books, books, teleseminars, etc. When you offer products for sale you are seen as an expert by your target market.

Here are some products that you can create:

- Special Reports And E-books. Both of these are text documents. Special reports are usually shorter documents (about 5-25 pages). E-books tend to run longer. I have seen e-books anywhere from 20 and 400 pages.

- Audio Products are voice recordings of one or more people. There are many options available to you to create audio products. You can create an audio product simply by recording yourself, recording an interview with you, or by recording a class, a lecture, or a workshop.

- Teleclasses And Teleseminars. Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.

- Community and Membership Web Sites. Membership web sites, blogs and forums are becoming very popular among solopreneurs and online business owners. Many solopreneurs and business owners are repackaging their knowledge, information and expertise and selling it through membership web sites.

Take action and create a plan to create information products today! You will become known as an expert, create additional income streams and help many more people. Get the How To Create Information Guide, to learn exactly how to create information products for your business. Get it now at http://www.marketingsalad.com/products.html

Biana Babinsky

Why You Must Have An Affiliate Program For Your Business

Thursday, January 29th, 2009
 

If you are looking for the best way to sell more of your products and fill up your teleseminars, an affiliate program is the answer.

What is an affiliate program? An affiliate program is a special program in which you (owner of products, programs and teleseminars) pay your affiliates for sales of your products, programs and teleseminars. People who sign up to sell your products, programs and teleseminars through your affiliate program are called your affiliates.

When your affiliates sign up to use your affiliate program, your affiliate program automatically generates special links for them to use. If they refer sales through these special links, they will earn commissions.

An affiliate program is a win-win for both you and your affiliates. You win because you are able to reach more people and sell more of your products and services. Your affiliates win because they can offer products for sale and make money with them without having to create their own products.

So why should you, a business owner, have your own affiliate program? Here are three reasons to do that:

- Acquire New Customers. Customers who are referred to your web site by your affiliates are typically first-time customers who didn’t know about your products and teleseminars prior to clicking from the referring site.

You must acquire new clients on a regular basis in order to stay in business. Having an affiliate program helps you get new customers through your affiliates.

- Get MORE Product Sales. When you have an affiliate program, you have more sales of your products, programs and teleseminars. It’s that simple! If you do not have an affiliate program, you are missing out on hundreds or even thousands of dollars in additional sales.

- Pay For Performance. How many times have you paid for advertising and did not generate any results? Traditional advertising does not necessarily increase sales, but you have to pay for it upfront. You incur the expense whether or not the advertising campaign was successful.

With an affiliate program, you pay for performance only. When your affiliates generate sales, they earn commissions. No sales - no commissions. Think of your affiliates as online commission-only sales people.

As you can see, there are many reasons for having an affiliate program. Here is a plan of action for you to jump-start your affiliate program and start using it to generate sales:

- Start an affiliate program if you don’t already have one.

- Offer help to your affiliates. Let your affiliates know where and how to get their affiliate links and how to use them to earn money.

- Keep in touch. E-mail your affiliates on a regular basis to let them know how they can earn more with your affiliate program. Doing this will help your affiliates promote you more and sell more of your products.

Ready to use your affiliate program to bring in more sales? Join me for the How To Sell Your Products And Teleseminars With An Affiliate Program call, during which I will discuss the step-by-step process for turningyour affiliate program into a sales-producing machine. Register for the call at

http://www.marketingsalad.com/affiliate.html

Can You Get Clients From Your Web Site?

Tuesday, January 27th, 2009
 

This question comes up from time to time on many forums that coaches and other business owners participate in. Many people want to know if you can really get clients from your web site. And the answer is “Yes!”.

So how can you promote your coaching business online to get clients? Here are some tips to help you get clients from your coaching web site:

- Not everyone who comes to your web site is going to become a client immediately. Design a few different paths for your web site to work with for your web site visitors. Let your web site help your web site visitors subscribe to your newsletter, buy your product, attend your teleseminar, etc.

 

- Create very clear paths for your web site visitors to take. If you don’t understand how your web site visitors are using your web site, how are they going to use it? Design separate pages for lead generations, sales, coaching services, etc.

 

- Test, test, test. You will not know what works online until you test different methods of marketing, different web pages, etc.

 

- Drive traffic to your web site. You will not be able to get clients form your web site, unless you have traffic coming to your web site every single day.

Use online marketing techniques such as social networking, search engine optimization, blogging, article marketing and others to drive traffic to your web site.

 

- Always try to turn more web site visitors into leads and clients. If your web site visitors leave your web site without taking action, you will lose them forever. Work on turning as many of them as possible into leads and clients. That way you will be able to continue working with them.

 

For more information on getting clients with your web site, here is a FREE Tutorial, How To Market Your Coaching Business at http://www.avocadoconsulting.com/market-your-coaching-business/

How To Make Twitter Part Of Your Online Marketing Strategy

Monday, December 22nd, 2008
 

Here is a question I got recently:

Biana, I have been following your advice and I am seeing great results. I am now using my article marketing and blogging to bring in web site visitors, turn them into newsletter subscribers and then into clients. Last month I got 74 new subscribers!!!

I was on your social networking call a few months ago where you talked about social networking and Twitter in particular. I am wondering how I should incorporate Twitter into my existing online marketing strategy. Should I use it to bring people to my web site? Should I use it to get more newsletter subscribers? What’s the best way to do that?

Biana’s answer: I think it is great that you are thinking about adding Twitter to your marketing lineup. Social networking has been a part of my online marketing strategy for a long time and social networking has been bringing great results year after year.

I also find it’s great that you are creating strategy for using Twitter and how it is going to fit into your online marketing plan before starting to use it. I see many business owners starting to use Twitter and other social networking web sites, use them for a while and only then try to understand how to fit them into their online marketing plan to generate leads and clients. By thinking about this before you jump in you are way ahead of many business owners.

I recommend using Twitter for listening to your target market, creating awareness for your brand and expertise, and building your list. You can also use Twitter for promoting your products, teleseminars and services. But if you use it first to accomplish the first three tasks, you will see much better results when you do start promoting your products, teleseminars and services. Here is how it works:

- Listen To Your Target Market. One of the biggest benefits that Twitter provides business owners with is the ability to connect with their target market and hear what the target market is talking about.

One of the biggest challenges that business owners face is not knowing what they target market needs. At Twitter you are able to listen to your target market, see what kind of issues your target market is experiencing and what kind of help your target market needs.

Now use this information to offer a product or a service that your target market needs and you will see great results!

- Create Awareness For Your Brand And Expertise. Twittering, sharing and connecting with others will help you create more awareness for your business. Many people learn about their new Twitter friends by following their profile link. So make sure you include your link and watch your web site traffic increase!

And, twits are listed in search engines, thus helping you increase awareness of your business even more!

- Build Your List. The bigger your list, the more successful your business is. Use Twitter to build your list by sharing information about your free gift and your newsletter with your followers. Don’t promote it all the time, but it’s perfectly fine to mention your offers from time to time.

Make Twitter part of your Online Marketing Strategy - you will see that with some thinking and planning, you can start seeing results from social networking! For more information on using Twitter to promote your business, join me for How To Use Twitter To Promote Your Business Teleseminar at http://www.avocadoconsulting.com/rlinks/ztr

 

More tips for using Twitter to market your business:

- What Is Twitter? Answers To Popular Questions About Twitter

- 7 Things To Do To Promote Your Business On Twitter

 

 

Biana Babinsky

Can You Help?

Monday, December 15th, 2008
 

It has been just twelve days since we launched the FREE 5 Keys For Getting Clients During Recession special report, and we have already had well over 2,500 downloads!

My goal is to get the report in the hands of at least 5,000 business owners this December, to help them change their marketing mindset and get clients during these economic times. That way they will be ready to get the ground running and start getting clients once January starts!

This is where I need your help. I would love it if you could share the information about the free report, “5 Keys For Getting Clients During Recession”, with other business owners. And I would like to give you a gift for doing that. Keep reading for more information.

Here is how you can share information about the report:

1. Recommend the report to a few of your contacts by letting them know that they can go to http://www.EffectiveOnlineMarketing.com to get the no charge report, “5 Keys For Getting Clients During Recession”

2. Click here to reprint one of my articles. You may reprint articles in your blog, in your newsletter or on your web site. Each article provides valuable content for your readers, so you will be sharing useful marketing information with them. The Author Box contains information about the report.

3. If you are on Twitter, please twitter about the report by letting people know they can download it at http://www.EffectiveOnlineMarketing.com

4. If you use social bookmarking tools, you can bookmark the blog post I wrote about the report,
http://www.avocadoconsulting.com/marketing/c/2008/12/04/609

If you take any one of the steps above (or you can do all of them!), I would love to give you my “How To Turn Your Visitors Into Customers” special report at no charge. This report sells for $17 on my web site, but it is yours at no charge for helping me spread the word.

Once you let people know about the 5 Keys For Getting Clients During Recession special report, fill out the contact form at http://www.avocadoconsulting.com/contact/ and let us know that you have shared the information and we will send you the link to download your copy of the “How To Turn Your Visitors Into Customers” special report. No proof necessary; we are doing this on the honor system.

Thank you very much for helping me help 5,000 business owners get clients! I really appreciate it. And don’t forget to get your own copy at http://www.EffectiveOnlineMarketing.com

Biana Babinsky

Free Report On Getting Clients During Recession

Thursday, December 4th, 2008
 

Hi,

As you probably know, the National Bureau of Economic Research announced on December 1st that we have been in recession for about a year. I am sure that you, as a business owner, have seen the signs of recession before the National Bureau of Economic Research made the announcement.

I have been seeing the signs of recession as well, because I have been getting emails from dozens of business owners every single week asking me about marketing in recession. To help these business owners, I decided to write an article on how to get clients during a recession.

However, as I started to write this article, I saw that I wanted to say much more than I could fit into a one-page article.

So instead I wrote a report: “5 Keys For Getting Clients During A Recession” and it is available for you, FREE, at
http://www.EffectiveOnlineMarketing.com

 

Get the report and discover:

- - How to find a target market filled with people hungry for your products

- The best marketing techniques to use in recession

- Five keys to building your list easier and faster

- Two questions to ask yourself to make your social networking extremely profitable

and much, much more.

 

Download the report, FREE, at

http://www.EffectiveOnlineMarketing.com

 

Biana Babinsky

Do You Eat Your Own Dog Food?

Thursday, October 30th, 2008
 

Have you heard this expression before? “Do You Eat Your Own Dog Food?” usually means “do you use your own products?”. When it is used in tech circles, it usually refers to a company using the products that it has created.

When I adopted this phrase to use with my coaching clients, I usually use it to discuss if the client walks his or her own talk. For example, if a financial coach who teaches others not to have debt is in a lot of debt himself, he is not eating his own dog food. And if a relationship coach teaches others how to find a fulfilling relationship, but does not have a fulfilling relationship herself, she is not walking her talk either.

It is extremely important to walk your talk and to be authentic when you are in business for yourself. When you are not walking your talk your potential customers will realize that you are not being authentic with them and will not be able to trust you. And if a potential client does not trust you, how can they do business with you?

This is another reason I only teach online marketing techniques that I have tried myself and that I know work. If you want to be successful in business, you must be authentic and always do what you say.

Now you. Do you eat your own dog food? Share with us how you use your authenticity in your business.

Biana Babinsky