Internet Marketing For Solopreneurs

As you know, getting leads for your coaching business is a great marketing technique. I recommend taking at least one action every day that will bring more leads to your coaching business.

Speaking to your potential coaching clients one-on-one is a good way to market yourself and gain leads for your bsuiness. Remember, though, not everyone you speak with is going to be a lead or vecome your clients. Therefore, you will need to speak with many people in order to get a few leads and clients for your coaching business. If you are speaking with all of them one-on-one, it is going to take a while to speak with enough people to just get 10-20 leads for your business.

So how do you spend less time and still lots of coaching leads? You do that by speaking with more than one person at a time. That way you can spend the same amount of time that you do now, but get more prospects.

There are many ways for you to teach your potential coaching clients:

- You can reach more people at once by doing speeches and presentations to groups frequented by your potential clients.

- You can reach more people by having and effective web site and publishing your own newsletter. Get many people to come to your web site, then have them subscribe to your newsletter.

- You can get your web site listed in search engines and get leads from search engines

The point of all of these examples is that you need to reach many of your coaching clients at once. That way you are going to be able to get lots of coaching leads and many coaching clients.

Want to learn how to reach many potential coaching clients at once? Join my online business coaching program at http://www.MarketingSalad.com to learn how to reach your potential coaching clients.

Biana Babinsky

Are you a virtual assistant? Do you want to get more clients for your virtual assistance business? I have helped many VAs promote their business online and get clients and here is what I recommend:

- Define a target market for your business. Be extremely clear on who your target market is, and how you help it.

- Create an effective marketing message for your business. You want your target market to hear your message and say to themselves: “This is exactly who I want to work with!”

- Create a web site that attracts your target market to your business.

- Use marketing techniques to bring your target market to your web site. There are many online marketing techniques you can use - search engine optimization, networking, article marketing, blogging. Just make sure that the people you bring to your web site are in your target market.

I have created a free special report, “Top Strategies To Get Clients Online” that will give you some ideas about using the Internet to get clients for your virtual assistant business. You can get the report at http://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Recently someone asked me what I think is the most annoying thing that people do online and that prevents them from getting more sales.

This was an interesting question, and here is my take on it.

One of the most annoying thing that happens to me online is when people don’t link directly to the product they are talking about in their message. Some time ago I was reading someone’s newsletter, and there was an ad for an e-book for coaches. It sounded interesting, so I clicked on the link, only to be taken to the main page on the newsletter publisher’s web site.

The main page did not have any information about the e-book. After clicking on a few links, and not finding any e-book information, I got discouraged and left the web site. The newsletter publisher lost a customer.

This newsletter publisher lost many customers who wanted to learn about the e-book, but were taken to the main page of the web site instead.

Remember, linking directly to the product you are marketing can dramatically increase your sales. This is just one of the tips I have discussed on the Article Marketing for Profits Audio Recording that you can get at http://www.marketingsalad.com/article_marketing.html

Biana Babinsky

Is web 2.0 a good technique to promote your coaching business online? With so many online networking sites and blogs out there, how can you find time to participate and still have enough time left for your business and your coaching clients?

I find it to be a great tool to promote a business, BUT I also find that it can take up a lot of your time if you are not careful about organizing your time. I have had clients who have spent 4-5 hours a day, every day on social networks, but could not show enough results to justify this much time spent.

Here is what I recommend that you do to maximize your web 2.0 results:

- Define your goals for networking online ahead of time. Your goals should always be building your list, increasing awareness for your expertise and getting more clients.

- Only network in groups that can help you reach your goals. This means that you should only network in groups where your target market networks. If you network in groups that are fun and social, but don’t consist of your target market, you will have fun, but will not get clients.

- Pick a few networking forums/groups/web sites and use them for a while. There are thousands of networking forums/groups/web sites available for you to network in. There is no way to participate in all of them.

Pick a few that are the most appropriate for your business and spend some time networking in them.

I don’t recommend jumping between groups all the time, as your goal is to become known in a group and be considered an expert. Every time you join a new group, you will need to spend time on establishing your expertise from the very beginning.

- Evaluate your results on a regular basis. Every month take a look at what you have accomplished by networking online and evaluate them. If after a while you are not getting results you want, you should re-evaluate how you network, where you network and what you do while networking.

Members of my online mentoring program, MarketingSalad.com learn how to use online networking to get clients. Join us now at www.MarketingSalad.com and discover how to use online networking effectively!

Biana Babinsky

Can you get more newsletter subscribers by using pay per click search engines?

Pay per click advertising can help you build your list, but it can also help you spend a lot of money fast :)

If you are just starting with a pay per click campaign, here is what I recommend:

- Learn about pay per click advertising and how it works before actually starting to use it. If you are not sure what you are doing, it gets expensive really fast. So learn before you jump in with your money.

- Spend time on finding good keywords that your target customers would use searching for what you have to offer. Good keywords are key to reaching your target market and
getting them on your list.

- Write effective ads. If your ad doesn’t speak to your target customers they will not click on your ad and you will not get them on your list.

- Test! Compare different keywords, different ads and see which ones produce the best results for you.

Also, I would not rely just on pay per click to get subscribers. There are lots of other techniques that do not cost anything to apply, such as article marketing, search engine optimization, blogging and more. I recommend using pay per click as one of your list building techniques, but definitely not as the only one.

I will be discussing how to use pay per click advertising during the Grow Your List Teleseminar Series. There is just one more seat left, so register now at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

In order to build your list you need to:

1) Have a great offer on your web site for new subscribers

2) Drive your target market to your web site in large numbers in order for it to take advantage of your offer and subscribe to your newsletter

You can achieve #1 by promoting your free report all over your web site. I recommend having your free offer front and center on each and every page of your web site.

And to achieve #2 you need to start working on using online marketing techniques to drive targeted traffic to your web site every single day.

There are many different marketing techniques you can use - search engine optimization, article marketing, blogging, networking, etc. The idea is to drive your target market to your web site, so that they can see your free gift offer and subscribe to your newsletter.

It is also a numbers game - the more traffic you can drive to your web site, the more people are going to subscribe to your newsletter.

Discover how to build your list faster during the Grow Your List Teleseminar Series. There are just a few seats left, so register quickly at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

So you are invited to speak in front of your target market. How do you maximize the results you can get out of this speaking engagement?

You can do that by inviting the people who are attending the presentation to subscribe to your newsletter.

During your presentation, I recommend passing around a sign-up sheet for your newsletter, asking participants for their name/e-mail address and permission to send them your newsletter. To make your offer more valuable, the sign-up sheet should have the information about the gift they will receive when they subscribe to your newsletter.

Don’t have a gift for your new newsletter subscribers? I recommend creating one, as this is one of the best techniques to get more subscribers for your list.

When you get their email addresses, you will be able to keep in touch with them and let them know about your upcoming events, seminars, and products. Doing this is extremely valuable to you as a business owner.

Want to learn more about free methods to build your list fast? Join me for the Grow Your List Teleseminar Series at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many professionals have asked me if they should stop publishing a newsletter and just concentrate on publishing a blog.

The answer is no. Your newsletter is the best way for you to reach your potential customers and turn them into customers.

One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.

A blog is great to market your business, but use it in addition to your newsletter, not instead of your newsletter. Use your blog to get people on your list AND use your blog to promote your products and services.

But you should still use your newsletter to contact people on a regular basis, build relationships with them and convert them into paying clients.

Discover how to grow your list and get more clients with your list during the Grow Your List Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Do you have a marketing plan? If you run your own coaching, consulting or any other service business, having a marketing plan is very important. Your marketing plan will tell you what your goals are and how to take action to reach those goals.

What To Include In Your Marketing Plan?

I recommend that your marketing plan includes a list of your goals, a list of things that you are
going to accomplish and a list of actions that will help you get there. A marketing plan helps you go from where you are now to where you want to be.

Let’s say you are looking to get 200 more newsletter subscribers and 10 more clients in the next 3 months. Your 3 Month Marketing Plan needs to outline a list of actions you need to take and the dates for when you will take them in order to reach your goals.

For example, a marketing plan that I have all of my clients fill out includes a section on their goals/vision, a research section and a section on specific actions they need to take in order to achieve their goals.

Last week I taught members of my mentoring group how to create a marketing plan. You can get my marketing plan template and an audio on how to create your marketing plan (and online marketing mentoring with me) at http://www.marketingsalad.com/marketing-plan.html

Biana Babinsky

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky