It has been just twelve days since we launched the FREE 5 Keys For Getting Clients During Recession special report, and we have already had well over 2,500 downloads!

My goal is to get the report in the hands of at least 5,000 business owners this December, to help them change their marketing mindset and get clients during these economic times. That way they will be ready to get the ground running and start getting clients once January starts!

This is where I need your help. I would love it if you could share the information about the free report, “5 Keys For Getting Clients During Recession”, with other business owners. And I would like to give you a gift for doing that. Keep reading for more information.

Here is how you can share information about the report:

1. Recommend the report to a few of your contacts by letting them know that they can go to http://www.EffectiveOnlineMarketing.com to get the no charge report, “5 Keys For Getting Clients During Recession”

2. Click here to reprint one of my articles. You may reprint articles in your blog, in your newsletter or on your web site. Each article provides valuable content for your readers, so you will be sharing useful marketing information with them. The Author Box contains information about the report.

3. If you are on Twitter, please twitter about the report by letting people know they can download it at http://www.EffectiveOnlineMarketing.com

4. If you use social bookmarking tools, you can bookmark the blog post I wrote about the report,
http://www.avocadoconsulting.com/marketing/c/2008/12/04/609

If you take any one of the steps above (or you can do all of them!), I would love to give you my “How To Turn Your Visitors Into Customers” special report at no charge. This report sells for $17 on my web site, but it is yours at no charge for helping me spread the word.

Once you let people know about the 5 Keys For Getting Clients During Recession special report, fill out the contact form at http://www.avocadoconsulting.com/contact/ and let us know that you have shared the information and we will send you the link to download your copy of the “How To Turn Your Visitors Into Customers” special report. No proof necessary; we are doing this on the honor system.

Thank you very much for helping me help 5,000 business owners get clients! I really appreciate it. And don’t forget to get your own copy at http://www.EffectiveOnlineMarketing.com

Biana Babinsky

Hi,

As you probably know, the National Bureau of Economic Research announced on December 1st that we have been in recession for about a year. I am sure that you, as a business owner, have seen the signs of recession before the National Bureau of Economic Research made the announcement.

I have been seeing the signs of recession as well, because I have been getting emails from dozens of business owners every single week asking me about marketing in recession. To help these business owners, I decided to write an article on how to get clients during a recession.

However, as I started to write this article, I saw that I wanted to say much more than I could fit into a one-page article.

So instead I wrote a report: “5 Keys For Getting Clients During A Recession” and it is available for you, FREE, at
http://www.EffectiveOnlineMarketing.com

Get the report and discover:

- - How to find a target market filled with people hungry for your products

- The best marketing techniques to use in recession

- Five keys to building your list easier and faster

- Two questions to ask yourself to make your social networking extremely profitable

and much, much more.

Download the report, FREE, at

http://www.EffectiveOnlineMarketing.com

Biana Babinsky

As registrations are rolling in for the How To Get Clients And Build Your List With Social Networking Teleseminar Series, I am having conversations with business owners about social networking.

One question that I have received a few times is:

How Can Coaches Use Social Networking To Promote A Coaching Business?

This is a great question, because I think social networking is one of the best media for coaches to promote their businesses. Sadly, I see many coaches under-use, mis-use or not use social networking at all.

Here are three steps to help you get coaching clients using social networking:

#1: Describe Your Coaching Business On Your Profile.

Don’t just say that you are a life coach, a business coach or a career coach. There are thousands (or even millions!) of other life coaches, career coaches and business coaches using social networking web sites. How is your potential client supposed to know which one to hire if everyone is a life coach?

Instead, use your profile to discuss the benefits that your clients will receive when they work with you or buy your products.

For example, many times I don’t even mention “coaching” or “consulting” when talking about what I do. Instead, I concentrate on clients’ benefits. I tell my potential clients that they will be able to Get More Clients Online when they work with me.

#2: Share Your Free Gift On Your Profile.

I am sure that you would like everyone you meet on social networking web sites to immediately become a life coaching client. Unfortunately, that will happen very rarely.

When your potential clients just encountered your profile on a social networking web site, they don’t have a relationship with you yet. Because of that they do not know that you are an expert at what you do, and they are not willing to invest into coaching with you (yet!).

They are, however, ready to get your free gift and subscribe to your newsletter. Make sure that information about your free gift is VERY visible on your profile. That way you will get more subscribers.

Don’t have a free gift for subscribers yet? Create a free gift now, because a free gift can triple the number of newsletter subscribers without increasing your web site traffic. Once you have your free gift in place, start offering it to people you meet on social networking web sites.

#3: Create Information Products (And Share Information About Them!).

Once your target customers opted in and downloaded your free gift, start sharing information with them and building relationships. As you are building relationships, make sure that you mention what you have to offer.

Many coaches only offer coaching services, and they mention this in every newsletter. However, very few people will be interested in your coaching services. From what I have seen with many of my clients, fewer than 1% of subscribers are interested in one-on-one coaching services. For some people it is the issue of pricing (one-on-one packages cost a lot of money), others are more interested in other ways to learn (e-books, audios, group coaching, etc).

Therefore, if you are only offering coaching services you are leaving a lot of money on the table. Many of your subscribers and people you meet through social networking will not work with you one-on-one, but are interested in buying your products.

Start creating information products to increase your revenues and get more clients through social networking.

Biana Babinsky

Do you need MORE web site subscribers? One of the best ways to get more people to subscribe to your newsletter is by offering a free gift.

If very few of your web site visitors subscribe to your newsletter, you are not alone. Many coaches, virtual assistants and other service professionals have told me that it is very hard for them to convert their web site visitors into newsletter subscribers. They have told me that they get enough traffic, and they can see that a majority of that traffic are their target customers, but it is hard to convert this traffic into newsletter subscribers. And if you can’t convert your web site traffic into subscribers, you can’t keep in touch with them and you can’t market to them in the future….

Click Here To Continue Reading Get More Subscribers By Offering A FREE Gift

So you are invited to speak in front of your target market. How do you maximize the results you can get out of this speaking engagement?

You can do that by inviting the people who are attending the presentation to subscribe to your newsletter.

During your presentation, I recommend passing around a sign-up sheet for your newsletter, asking participants for their name/e-mail address and permission to send them your newsletter. To make your offer more valuable, the sign-up sheet should have the information about the gift they will receive when they subscribe to your newsletter.

Don’t have a gift for your new newsletter subscribers? I recommend creating one, as this is one of the best techniques to get more subscribers for your list.

When you get their email addresses, you will be able to keep in touch with them and let them know about your upcoming events, seminars, and products. Doing this is extremely valuable to you as a business owner.

Want to learn more about free methods to build your list fast? Join me for the Grow Your List Teleseminar Series at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many people have asked me how to submit articles online. In order to help them I have created Article Submissions How-To Guide, that discusses the step-by-step process for submitting articles online.

But you can only get the Guide if you register for the Article Marketing For Service Professionals Teleseminar Series before 6pm Eastern Time tomorrow, November 8th.

Article marketing is one of the best techniques you can use to attain an expert status. One thing that many experts have in common is writing to promote themselves and their business. When you write articles, your potential clients read your articles and start thinking about you as an expert.

I have designed an Article Marketing Process to help coaches, consultants and other service professionals to become experts. This Process helps you attain an expert status and use it to get more web site traffic, more newsletter subscribers and more clients.

I will be teaching this process during the Article Marketing For Service Professionals Teleseminar Series. Here is what you will learn during this information-packed series:

- How to use article marketing to promote your expertise

- An easy way to write effective articles

- How to use your articles to get more clients

Register for the Teleseminar Series before 6pm tomorrow, November 8th and you will also receive my Article Submissions How-To Guide at no charge.

Learn more about the Article Marketing For Service Professionals Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Lately I have been hearing from many people who are either life coaches already, or want to become life coaches. Many of them want to know what life coaching training programs they should attend, how they can take more life coaching classes and how they can learn more about life coaching.

What has always surprised me, though, is how few coaches ask me about life coach marketing training. After all, if you want to be successful as a life coach, you MUST learn how to market your business and get clients.

If you do not know how to market your business online and if you do not have a plan for marketing it, you will not be able to get clients for your life coaching business. Many courses will teach you about becoming a life coach, but they will not teach you how to get clients. And if you do not have clients you can’t coach and you can’t make money.

I have heard from many coaches who had to go back to working for someone else, because they could not get enough clients to support themselves by coaching. If you want to run a successful life coaching business, make sure that you seek out business and marketing training - it will help you learn how to get clients and it will help you become a successful business owner.

Start you life coaching marketing training now! Get “Top 5 Ways to Get Coaching Clients” report FREE at http://www.avocadoconsulting.com/

Biana Babinsky

If you are a life coach, should you call yourself a life coach? Or should you find a different title for yourself?
I think you should call yourself what is comfortable for you AND what would get you the best response from potential clients.

I have worked with many life coaches, who became “Business Coaches”, “Relationship Coaches” or “Career Coaches” as they defined their niche and decided who they wanted to work with.

Another thing that we can try doing is talking about what we do in terms of clients’ benefits. When you outline what you do in terms of clients’ benefits, more of your potential clients will be interested in what you have to offer. You will get more clients as a result.

Instead of saying “I am a life coach” you can say “I help my clients find the job that they really want.”

Potential clients respond better when you describe what’s in it for them instead of just telling them that you are a life coach.

Want to learn more about promoting a life coaching business? Get the FREE Report, “Top Strategies To Get Life Coaching Clients Online” at http://www.avocadoconsulting.com/free_report.html

More on marketing for life coaches

Biana Babinsky

What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

- Define your target market. Who are the people that you want to bring to your web site and turn into leads?

- Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

- Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at http://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky