Hi,

The How To Make Thousands Of Dollars With Information Products Series starts today, and we only have 3 more spots left.

Don’t miss it, register now at http://www.EffectiveInfoProducts.com

During the Series you will learn, step-by-step, how to create your own ebooks, teleseminars, membership web sites and other information products.

You will also learn how to create an information product by September, so that you can start increasing your revenues with information products in just a few months!

Learn more and register at

http://www.EffectiveInfoProducts.com

Biana Babinsky

P.S. This is the only time I am offering this training live this year, and I only have 3 spots left. Don’t wait, register now and attend this training live. Register now at

http://www.EffectiveInfoProducts.com

Creating your own information products brings has many benefits. When you are the author of an information product, you become better known and visible to your target market, you are able to help more people and you increase your revenues. Sounds great, right?

But even given all these benefits, many coaches avoid creating a new information product because they feel that they will have to spend many hours creating brand new content for the product. Many
coaches don’t want to spend hundreds of hours to create new content, so even though they know that creating a new information product will boost their revenues. Instead, they procrastinate and decide that they will create this product “later”. Naturally, “later” never comes. I have seen coaches who have been in business for three, five, or even seven years without a single information product to their name.

I am here to tell you that it does not have to be that hard. In fact, you probably already have materials for your information product, and they are just sitting there on your computer, waiting for you to package them into a product. Once you find them, it won’t take a lot of time to turn them into finished products! Here is where to look for them:

Review Your Hard Drive

Quite a few of my clients have started and stopped a product a few times. An unfinished manuscript is a great starting point for your product.

Review Your Current And Past Work

When you work with your clients, you answer their questions, give them direction and share ideas, tips and solutions. Is there information that you are sharing that can be turned into a product that can help more people?

Review Your Blog Posts

Usually your blog posts already contain enough information to get started on a new product. If you have been blogging for a while, you might find that your blog already has enough material for almost a complete product.

Review Your Newsletter and Online Articles

You share a lot of information in your articles, so review them to see whether some of the information in them can be used in a product.

Review Your Existing Products

Your potential buyers love information that comes in several different formats, such as text, audio, teleseminars and more. Review your existing products to see whether you can reuse the material in a different product or a different format.

For example, you can turn an e-book into a series of teleseminars, and the series of teleseminars into a home study guide. You can also turn a single e-book into collection of stand-alone special reports.

The possibilities are endless! Your action item for today is to review all of the materials you have
collected on your computer and see how you can use them to create a
brand new product!

During the How To Make Thousands Of Dollars With Information Products Teleseminar
Series you will learn how to create your own information product by September. Join me on the calls to learn how to turn your knowledge into information products and information products into additional streams of revenue!

Biana Babinsky

Time and time again, I have been hearing from coaches who have been creating information products, but are not getting any buyers. They have spent a lot of time creating their group coaching programs, teleseminars, e-books, home study guides and other products, but no one is buying them.

Frustrated, these coaches decide that helping their clients with information products is not possible and go back to selling their one-on-one services exclusively. As a result, they work very long hours and are not able to increase their revenues.

If you are not able to get buyers for your information products, you are probably making one of these three mistakes. Take a look at the list below and see whether you are making one of these mistakes. Then use the solution outlined to correct the mistake and start making money with your information products.

Mistake 1: You Are Not Selling The Products That Your Target Market Wants To Buy

The only way to create a successful information product is by giving your target market exactly what it wants.

How To Fix This: Before creating your information product, do market research and find product topics that your target market is interested in.

Mistake 2: Your Sales Copy Is Not Selling

Even if you have a product that your target market wants, that is not enough. For the product to sell, you must explain to your target customers how your product will benefit them. The best way to do that is by writing an effective sales letter. If your sales letter does not sell your product, you will not get results

How To Fix This: Write effective sales copy. If your sales copy is not effective, hire someone to teach you how to write effective sales copy. Effective sales copy for just one product will add thousands of dollars to your bottom line.

Mistake 3: You Are Not Driving Enough Traffic To Your Sales Copy

Now that you have a product that your target market needs and your sales copy is effective, you must drive traffic to your product page. No traffic equals no sales, so start driving people to your site.

How To Fix This: Drive traffic to your product page. Article marketing directories, social networking web sites, search engines, your blog are excellent traffic sources.

To learn how to your information products into revenues, register for the How To Make Thousands Of Dollars With Information Products Training

Biana Babinsky

If you are still on the fence about whether to create your own information products, here are just some of the reasons to have your own information products empire:

- More revenue. When you sell your information products, you will bring in more revenue. It is as simple as that.

- More time to do with as you please. Take more time off, spend more time with your family, and go on vacation. Do something else while your information products are bringing in more revenue.

- More control over your business. When you have information products, you don’t have to work with everyone who wants to work with you. You can choose to only work with the clients whom you truly enjoy working with.

In just a few hours I will be sharing information to help you create your own information products empire. There is no charge to join me, so register now at

http://www.avocadoconsulting.com/in/

Even if you cannot join me live, register anyway, and you will get access to the audio recording of
the call. Register now at

http://www.avocadoconsulting.com/in/

Biana Babinsky

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? It follows from this saying that people who teach others usually have a good command of the material. In short, they are experts at what they do.

Teaching a class in something you know is also a great way to demonstrate your expertise to your potential clients. Teaching is a very versatile marketing technique and it is very easy to use teaching to promote your expertise both online and offline.

In addition to all of the above, offering teleseminars is becoming a necessity for service businesses. In today’s economy it is extremely important to be able to offer lower-priced products in addition to services so that you can serve the people who can’t afford to work with you one-on-one.

If you are just starting out using teaching to work with more potential clients and increase
your business revenues in today’s economy, here is the teleseminar how-to plan for you:

Decide Whether You Want To Teach Your First Class Locally Or Teach A Global Teleseminar
Over The Phone

I recommend offering a teleseminar, because when you teach over the phone, you aren’t restricting yourself to a small geographical area. When you teach teleseminars, you can promote them to a much larger group of customers.

When you teach over the phone, people from all over the world can join in on your calls. When I teach my teleseminars, I have participants from many US states and several other countries joining me on the calls.

Decide Whether To Charge For The Teleseminar Or Whether To Offer A Free Teleseminar

If this is the very first teleseminar you have ever taught, offer it free. You will get lots of people attending, and it will be a great training session for you to experience offering teleseminars over the phone.

You will also be using teleseminar equipment such as bridge line and you will also be doing teleseminar recording. You want to iron our all the details and see that you are able to use all the teleseminar equipment without any technical issues before you start to actually charge others for your teleseminars.

Find Topics For Your Teleseminars

Finding the right topic for your teleseminar is extremely important. If you find a topic that is of interest to your target customers, you will get lots of teleseminar participants. If you pick a topic that is not of interest to them, very few (if any) people will register.

Decide When Your Teleseminar Will Take Place And Start Promoting It

Create a marketing plan for promoting your teleseminar. You will see that if you have a plan, you will get better results and get more participants for your calls.

That’s it - now you are ready to do a teleseminar! Teaching teleseminars is a great technique to get more clients and increase your revenues in today’s economy. Learn my step-by-step
strategies for creating and teaching extremely profitable teleseminars in the How To Create Extremely Profitable Home Study Guide at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

I have been getting many questions from business owners about how to get clients and increase revenues in a recession. One of the best ways to do that is by creating information products. Here is why:

Offer Lower Priced Options

In today’s economy many people can’t afford to pay for your services. You have two choices: don’t offer any products, and you won’t help any of the people who can’t afford your services. Or, you can offer products and help and create additional revenues with those who can’t afford your one-on-one services.

Help Thousands More People

Even though we are in a recession, your clients still need help and your expertise. This means that you can still help people; you just need to be more creative about it. When you only work one-on-one with your clients, you can only work with a very limited number of people. Create your own information products and you will be able to help thousands of people!

Become Known As An Expert

In today’s economy it is more important than ever to be known as an expert, because when people do decide to spend their money, they spend their money with experts.

Take a look at people who you consider experts. Chances are, they all have products that they offer for sale: e-books, books, teleseminars, etc. When you offer products for sale you are seen as an expert by your target market.

Here are some products that you can create:

- Special Reports And E-books. Both of these are text documents. Special reports are usually shorter documents (about 5-25 pages). E-books tend to run longer. I have seen e-books anywhere from 20 and 400 pages.

- Audio Products are voice recordings of one or more people. There are many options available to you to create audio products. You can create an audio product simply by recording yourself, recording an interview with you, or by recording a class, a lecture, or a workshop.

- Teleclasses And Teleseminars. Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.

- Community and Membership Web Sites. Membership web sites, blogs and forums are becoming very popular among solopreneurs and online business owners. Many solopreneurs and business owners are repackaging their knowledge, information and expertise and selling it through membership web sites.

Take action and create a plan to create information products today! You will become known as an expert, create additional income streams and help many more people. Get the How To Create Information Guide, to learn exactly how to create information products for your business. Get it now at http://www.marketingsalad.com/products.html

Biana Babinsky

As registrations are rolling in for the How To Get Clients And Build Your List With Social Networking Teleseminar Series, I am having conversations with business owners about social networking.

One question that I have received a few times is:

How Can Coaches Use Social Networking To Promote A Coaching Business?

This is a great question, because I think social networking is one of the best media for coaches to promote their businesses. Sadly, I see many coaches under-use, mis-use or not use social networking at all.

Here are three steps to help you get coaching clients using social networking:

#1: Describe Your Coaching Business On Your Profile.

Don’t just say that you are a life coach, a business coach or a career coach. There are thousands (or even millions!) of other life coaches, career coaches and business coaches using social networking web sites. How is your potential client supposed to know which one to hire if everyone is a life coach?

Instead, use your profile to discuss the benefits that your clients will receive when they work with you or buy your products.

For example, many times I don’t even mention “coaching” or “consulting” when talking about what I do. Instead, I concentrate on clients’ benefits. I tell my potential clients that they will be able to Get More Clients Online when they work with me.

#2: Share Your Free Gift On Your Profile.

I am sure that you would like everyone you meet on social networking web sites to immediately become a life coaching client. Unfortunately, that will happen very rarely.

When your potential clients just encountered your profile on a social networking web site, they don’t have a relationship with you yet. Because of that they do not know that you are an expert at what you do, and they are not willing to invest into coaching with you (yet!).

They are, however, ready to get your free gift and subscribe to your newsletter. Make sure that information about your free gift is VERY visible on your profile. That way you will get more subscribers.

Don’t have a free gift for subscribers yet? Create a free gift now, because a free gift can triple the number of newsletter subscribers without increasing your web site traffic. Once you have your free gift in place, start offering it to people you meet on social networking web sites.

#3: Create Information Products (And Share Information About Them!).

Once your target customers opted in and downloaded your free gift, start sharing information with them and building relationships. As you are building relationships, make sure that you mention what you have to offer.

Many coaches only offer coaching services, and they mention this in every newsletter. However, very few people will be interested in your coaching services. From what I have seen with many of my clients, fewer than 1% of subscribers are interested in one-on-one coaching services. For some people it is the issue of pricing (one-on-one packages cost a lot of money), others are more interested in other ways to learn (e-books, audios, group coaching, etc).

Therefore, if you are only offering coaching services you are leaving a lot of money on the table. Many of your subscribers and people you meet through social networking will not work with you one-on-one, but are interested in buying your products.

Start creating information products to increase your revenues and get more clients through social networking.

Biana Babinsky

Linda Dessau has just written a book, The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing. Since I always talk about how coaches need to be able to write well to be able to market themselves, get clients and create products, I decided to interview Linda about the book and about why writing is so important for coaches. Here is my interview with Linda:

1. Linda, why did you decide to write this book?

There were a few reasons, Biana. I’ve heard from a lot of coaches over the years that they’re hesitant to write, or hesitant to publish their writing, because they’re worried it’s not good enough. I want to help them get over that, because I LOVE helping coaches polish up their writing. But if they can’t get over this hump we can’t get to this stage.

Another big reason was so that I would have a desktop resource for all of the things I was constantly looking up as I was editing. As I heard once in a seminar, a great editor doesn’t know everything, but she knows where to look to find the answers.

2. Could you please explain what a style guide is?

Sure! A style guide is basically a collection of writing rules and guidelines that you can refer back to when you’re writing anything for your business (including articles, emails, special reports, books and more).

3. Why do coaches need a style guide?

It will save you time and energy while you’re writing, because you’ll have a clear cut answer to the writing questions that come up. And if you’re like me, and the same question pops up over and over again, it’s guaranteed that you’ll handle it the same way you did the last time it came up. If you always refer back to the same style guide, your writing will have a consistent, professional appearance and that helps to reinforce your credibility and your brand. And Biana, you and I both know how important those things are for a successful coaching business.

4. What’s the one mistake you wish coaches would stop making in their writing?

Trying to say too much. The coaches I’ve worked with are so prolific and creative, and sometimes they don’t know where one article ends and the next one begins. When it comes to articles, book chapters or each section of a special report, try to make just one main point, and then support it with sub-points.

5. What did you learn about writing a book that you can pass along to your clients? What is your one recommendation to a coach that wants to write a book?

Here are a few key lessons I learned:

- Books can change a lot from beginning to end, so draft your outline and then make room for the book to become what it’s going to be.

- Talk about your writing process as often as you can, with people who will offer enthusiastic support.

- People are incredibly generous! My volunteer reviewers gave me such a valuable perspective as the eyes of my potential readers.

- Invest in the support people you need to get the best finished product– I worked with a coach, (Kathy Mallary), an editor (M. Lisa Forner) and a designer (Victoria Vinton).

6. Tell us more about the book: is it a book or e-book? Are there any bonuses included with the book?

This is a print book only; I really wanted coaches to use it as a desktop resource. There are online bonuses as well, available on an exclusive readers-only website. There’s a list of troublesome words and phrases to watch out for, writing tools such as a sales page generator, a template to create a customized style sheet, links to all of the resources in the book and updates and additions as they become available.

7. Who is this book aimed at?

The Style Guide was written exclusively for coaches, and the entire second half of the book is dedicated to mapping out the specific writing projects that coaches use the most. That being said, I noticed that the virtual assistants who reviewed it for me found it just as helpful. I’m sure most service professionals and other small business owners could relate these guidelines to their own writing needs.

Looking for more information about Linda’s book? You can learn more about it and get your own copy at The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing.

Yesterday, August 6th the blog tour kicked off in great fashion with Chris Dunmire at Creative Slush. Great start Chris!

Tomorrow, August 8th, the blog tour continues with Teresa Morrow with her own interview with Linda.

I received this question from a coach recently:

“I am a career coach and have been coaching one-on-one for the past few years. I decided to start creating group programs and a few months ago I offered a Coaching Group option to my newsletter subscribers. Basically, I envisioned it as a group of 5-10 people who would get together on the call twice a month and ask me questions about their careers. I promoted this a lot - through a networking group, my newsletter, web site, seminar sites - but could not get a single participant. What am I doing wrong? How can I get people to sign up for my coaching group?”

Biana’s Answer: What strikes me from your description is that you are just offering a Career Coaching Group. That is not enough for me to make a decision if I need your group and if it would work for me.

Is the group for people in their 20’s, just starting their first jobs? Is it for people in middle management trying to move up? Or is it for people trying to switch jobs? Or maybe it’s for people who are unemployed and need help landing a job asap?

As you can see, there isn’t much information about who exactly you are doing this group coaching for, so your potential customers are not sure if it’s for them. And if they are not sure, they will not sign up.

So how can you create a better group coaching offer? Don’t just call it a coaching group, name it something meaningful, name it something that will communicate value and give people an idea about who it’s for, so that they can self-select either in or out.

For example, my How To Make Thousands Of Dollars With Teleseminars program tells you right there, in the name the value and who it is for. It teaches people how to create extremely profitable teleseminars. So, if you are in the market to learn how to create effective teleseminars, you will know from the name that this program is for you.

So do not call it a coaching group. Instead, create a very specific program for your target market that helps your target market solve one of the problems that they are experiencing. To get the most people register for your group you will need to offer them something they really want. For example, if your target market are college students looking for their first job, how about a program on landing a great job right out of college.

The next things you want to do is to create a compelling sales letter for your program. And then you need to create a good marketing plan to market the program.

You need to give your target market enough information about your program, so that they can say: “This sounds like a program that will help me solve the problem that I am experiencing. I really need the solution and this program offers it to me!”

Once you get your target market to think this way, you will get many members for your group!

For step-by-step directions for creating effective and extremely profitable group programs that your target market needs, grab my How To Make Thousands Of Dollars With Teleseminars at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

After reading my my blog posts on list building, many coaches have asked me what comes next. Once you get some people on your list, how do you leverage your list to get clients, make money and improve your business?

Just like with using any other marketing technique, in order to get the best results from your newsletter, you need to create a plan to get clients, make money and get results with your newsletter list.

Here are some things to think about and include into your plan:

- You Need To Bring In More Subscribers Every Single Day. Your target customers subscribe to your list and they also unsubscribe. Your goal for your newsletter list is to have as many people as possible see your message and learn about your business. Therefore the more people you can attract to your list, the better.

- Publish Your Newsletter On A Regular Basis. Your subscribers will not do business with you and will not buy from you unless they hear from you. The only way they will know about your expertise and about what you have to offer is by reading your newsletter issues.

Research shows that people need to hear from you on average 7 times (sometimes many more!) to buy something from you.

If you want results from your newsletter, such as more clients and more money, you need to publish! Publish your newsletter on a regular basis with useful information that your subscribers want to know about AND promo’s of your own products and services. A win-win for everyone.

- Create Products In Different Price Ranges. While lots of people are interested in coaching, the vast majority of them will never become your one-on-one coaching clients.

Some can’t afford one-on-one services, others may be able to afford them, but are not at the stage where they can justify the money they are going to spend.

But many more people would be willing to pay for group coaching, ebook, audio and other products because they cost much less than one-on-one service packages.

Create your own products and offer them to your list - that way you are using your list to build passive income streams for your business.

In my Grow Your List Home Study Course I discuss how to use your list to get clients, make money and create passive income streams. Check it out at http://www.avocadoconsulting.com/rlinks/znews

How do you use your list to get clients?

Biana Babinsky