Many coaches I know sell coaching or free sample coaching sessions.
The problem with doing this is that people rarely buy coaching or sample sessions. What they do buy is a solution to a problem or a cure for a pain.
I have seen many of my clients try to sell coaching and free coaching sessions – they tried to sell coaching by explaining what coaching means, what a coach is, how the industry works, etc. However, once they did their research, found out what their clients’ problems were, and started selling solutions to the problems, their client count went way up
If you are selling coaching, stop. You need to sharpen your marketing message. Spend some time on defining and researching your target market. Then, instead of selling coaching and sample sessions start talking to clients about the problems they have and the solutions they need.
Need help creating an effective marketing message for your business? In two weeks I will be teaching Create An Effective Marketing Message Teleseminar that will help you create a message that will bring clients to your business. You can register for it at