If you are still on the fence about whether to create your own information products, here are just some of the reasons to have your own information products empire:

- More revenue. When you sell your information products, you will bring in more revenue. It is as simple as that.

- More time to do with as you please. Take more time off, spend more time with your family, and go on vacation. Do something else while your information products are bringing in more revenue.

- More control over your business. When you have information products, you don’t have to work with everyone who wants to work with you. You can choose to only work with the clients whom you truly enjoy working with.

In just a few hours I will be sharing information to help you create your own information products empire. There is no charge to join me, so register now at

http://www.avocadoconsulting.com/in/

Even if you cannot join me live, register anyway, and you will get access to the audio recording of
the call. Register now at

http://www.avocadoconsulting.com/in/

Biana Babinsky

I have a confession to make. I have been using social networking to build my list and market my business long before it was the “it” thing to do. In fact, social networking has been a solid list building performer for me ever since I have started my business.

However, something happened in 2008. Social networking went from being a solid performer to being the star list building referral for my list. You see, in 2008 social networking became very hot and everyone, and I mean *everyone* jumped on the social networking bandwagon. I saw people who have never used social networking in their lives create new accounts on Facebook and Twitter and jump right in.

More people than ever are using social networking, but how does it affect your business? More people using social networking means there are more people in your target market who are using social networking. You can reach many more people through social networking now than you could just a year ago. What are you waiting for? Now is the best time to use social networking to reach your target market and build your list. Here is how:

- Spend Time On Creating/Updating Your Profile Page. It amazes me that when I visit business owners’ profile pages on Facebook and other social networks, some do not have their web site listed. If your web site is not listed on your profile, you are missing a golden opportunity to expand your list.

When your target market is visiting your profile, they want to see your web site. If you do not have your web site listed, you will not be able to get subscribers from your social networking efforts.

- Link Directly To Your Newsletter Subscription Page. You want to get subscribers from your social networking efforts, right? So make sure that the links that you use on your social networking profiles link directly to your newsletter subscription page.

- Build Relationships With People You Meet. People buy from those they know, like and trust. Don’t just promote yourself all the time. Get to know your contacts and they will get to know you.

For example, on Twitter, spend 80-90% of your twits to help others, share useful content and network. Limit promotion to 10-20% of the time. When you do this, more people will follow you and more people will want to get to know you, which will translate into more subscribers over time.

- Blog And Share Your Blog Posts On Social Networks. Sharing your blog posts is another great way to demonstrate your expertise to your target market. And you don’t even have to share your posts manually. Facebook, Twitter and LinkedIn all have tools that will automatically check your blog and post your blog post to the network automatically.

All you need to do is to set it up and your blog posts will be shared with your followers every time you have a new blog post.

- Offer Events. A great way to invite more people to your list is to offer an event and invite your social networking contacts to join you for the event.

Take action on at least one of these tips today and start building your list with social networking today!

I think that social networking is extremely important for list building. This is why we are going to spend some time during the Build Your List Teleseminar Series to create your strategy for building your list using social networking.

Register for the Teleseminar Series now at http://www.EffectiveListBuilding.com

Biana Babinsky

P.S. This is the only time this year that I am offering this Teleseminar Series. Make sure to register to join me on the calls at http://www.EffectiveListBuilding.com

Article marketing is a great technique to use to build your list. In fact, each of your articles can bring you dozens or even hundreds of subscribers if your article and Resource Box speak to your target market. Here is your 3-Point Plan to build your list using article marketing:

Step 1. Write an article that is of interest to your target market.

Step 2. Create your Author’s Resource Box that convinces your article readers to subscribe to your newsletter.

Step 3. Submit your article to Article Directories, so that your articles are seen by your target market. Once your target market reads your article, your Resource Box will convince your target market to subscribe to your newsletter.

I have read hundreds of articles written by business owners and it is clear to me that many of them are making a mistake in Step #2. Some don’t spend any time on their Resource Boxes, and as a result, are not getting any of their article readers to subscribe to their newsletter.

Writing effective Resource Boxes is crucial to your success. If your Resource Box does not convince your reader to visit your web site and subscribe to your newsletter, then your article marketing efforts are a big waste of time because they will not produce the results that you want.

Here is how to create a Resource Box that will get results:

- Set aside time to create effective Resource Boxes. For many business owners a Resource Box is an afterthought that they spend just a few minutes writing. Don’t make this mistake. Your Resource Box is the most important part of your article. Take the time to create an effective Resource Box.

- Create a few different Resource Boxes to use with your articles.

- Test your Resource Boxes to see which ones produce the best results.

I have spent a long time testing different Resource Boxes, both for myself and on behalf of my clients. During the Build Your List Teleseminar Series, I will show you examples of effective Resource Boxes and we will also talk about how to rewrite your current Resource Boxes to make them extremely effective. Register for the Build Your List Teleseminar Series at http://www.EffectiveListBuilding.com

Biana Babinsky

Viral marketing is a wonderful way to share your message and reach out to people to whom you would not ordinarily have had access to.

And no worries, viral marketing has nothing to do with diseases. It is a marketing strategy that helps you spread your message and your branding by engaging others and having them help you spread the message. You want your message to reach many people and replicate like a virus, hence the name.

One of the biggest benefits of viral marketing is being able to reach people in your target market that you would not have been able to reach otherwise. When your message is shared virally, people will let others know about you and your offers, helping your message reach many more people.

Social networking is one of the best ways to share your message virally. This is because different social networking web sites provide you with tools to facilitate sharing messages. For example, on Twitter others can re-tweet your message, meaning they will share it with their followers. When they do this, their followers are going to see information about you and your offer.

On Facebook there is a ton of tools that help you virally market your business. When someone writes on your wall, for example, the information about this is posted to their page. Now when people come to their page, they can click on your name and visit your profile.

If you are promoting a teleseminar on Facebook and someone agrees to come, this information becomes visible to their friends. Now their friends are able to check out your teleseminar. Information about your teleseminar is being spread through viral marketing.

So, how can you use social networking to share your message virally? Here are three steps to help you do that:

- Have something to offer. Don’t just promote your business; have something else to share. People are much more likely to share a blog post, a product or a teleseminar than just your business web site.

- Share information. People can’t share information about what you have to offer unless they know about it. Don’t market all the time, but do spend a bit of time on sharing information about what you have to offer.

- Use social networking tools available to you to your advantage. There are many tools available to automate your networking. For example, you can connect Twitter and Facebook and have your twits appear on Facebook without your doing anything extra, thus helping you spread the word much faster.

Many of your friends’ actions are visible to their friends. When your friends write on your wall, agree to attend your teleseminar, join your group, etc - those actions are visible to their friends. You, your group, and your teleseminars become visible to friends of your friends through viral marketing.

Your action item for today is to see how you can use viral marketing to promote your teleseminars and products.

Biana Babinsky

P.S. Learn more about using the Internet to get clients - get my FREE Report, “How To Get Clients Online”

One of the goals that my clients make every year (this is also a goal that I make every year) is adding more people to their lists. If building your list is not your goal for 2009, go to your goal list right now and add it!

Why should you build your list? There are probably over 100 reasons to do that :), but here are top 5:

- Become Known To Your Target Market. It is hard to get people to do business with you when they don’t know that your business exists. Once you publish your newsletter that reaches your target market, many more people will be able to get to know you.

- Get MORE People To Come To Your Teleseminars. If you struggle with getting participants for your teleseminars, a large list can help! When you need more teleseminar participants, just send an email to your list to invite more people to register.

- Be Seen As An Expert. One thing that many experts do is publish a newsletter. They use it to learn more about their target market, share tips and ideas, and promote their products and services. Start building your list to be seen as an expert!

- Get MORE Clients. Do you need more service clients? Let your subscribers know about your services to get more clients!

- Get MORE Customers. Looking to sell you information products? Your list is extremely important when it comes to selling ebooks, home study guides and other products.

As you can see, your list can help you dramatically increase your number of clients and revenues. Make sure to make list building one of your 2009 goals and watch your profits increase!

Not sure how to build your list? Join me for FREE Teleseminar, 3 Most Important Keys For Building Your List!

The teleseminar will take place on Friday, January 9th, at 2pm Eastern (NY) Time. If you are not able to attend at that time, you will receive the audio recording of the call.

Register at http://www.effectivelistbuilding.com/a/

Biana Babinsky

In the past few months, many business owners have asked me about what a business should do in order to make money and get clients in a recession.

My answer is very simple. If you want your business to be extremely successful at any time, you must continuously market it. Marketing is not a one-time event; rather, it is a continuous process that will bring leads and clients to your business on an ongoing basis. If you want to be healthy, you can’t only take good care of yourself sometimes; you must eat healthy, exercise and practice healthy habits when you are sick and when you are well. In business, whether you are succeeding (even despite a recession) or struggling, the prescription is the same.

Here are my five strategies to help you make money and get clients during recession:

- Create A Marketing Mindset. Many business are not marketing their business, because they feel that marketing is somehow sleazy. However, as the economy gets worse, you will have to market even more in order to get clients.

Remember, you are not trying to sell people what they don’t need. Your potential clients have real problems and they need real help. When you market, you let them know that you can help them. What can be more valuable than that? You are not trying to sell them something they don’t want, but something they want and need!

- Build Your List! The most important ability that a business can have is the ability to contact many people in your target market at once. You want to be able to share your expertise and information about your new offerings with many people at one time. Doing this is the best way to get service clients and product buyers.

In uncertain economic times, the ability to contact many people in your target market at once becomes even more important, because doing this is still an extremely effective technique to promote your offerings.

When you have a large list, with subscribers being members of your target market, you will be able to fill up your teleseminars and get more clients by just sending an email to your list.

- Offer Products In Addition To Services. It has always been extremely important to offer products in addition to services, because it is easier to convince your potential customers to spend $20-$50 on a product rather than $200-$500 on a service.

In today’s economy, it is even more important to offer products in addition to services. Many of your potential clients still need the solutions that you offer, but they may not want or be able to pay for your one-on-one services given the current state of the economy.

However, since they need what you have to offer, they will be more willing to pay for your products, such as seminars, teleseminars, and e-books.

Having products and services in different prices ranges will help you introduce your expertise to a wider audience, reach more people, and, ultimately, gain more clients.

I discuss how to make money and get clients during recession in-depth in my FREE Special Report, 5 Keys For Getting Clients During Recession that you can download at http://www.EffectiveOnlineMarketing.com

Biana Babinsky

You should have built your own list….

Think about this for a second - what will happen if you get banned from your favorite social networks, the one you use the most often, the ones you use to connect with others, to network and to promote your products and services?

Will you be able to get in touch with everyone you need to get in touch with? Will you be able to update them on what’s going with you without using the social network?

And you don’t have to be banned from a social network to lose your contacts - what if you just decide to leave a social network on your own and delete your account? You will not be able to contact people through the network anymore, so unless you have other means to connect with the people you met through this network, you will not be able to connect with them anymore.

In my 10+ years of social networking, I have joined and left hundreds of social networking groups. But I kept in touch with many people I have met through those groups. How did I do it? By inviting people I meet through social networking to join my list. If you don’t do that yet, here is a plan to help you get started:

- Evaluate what you are using social networking for. If you are using social networking to get more clients and build your business, don’t rely on the social networks alone to keep in touch with the people you meet.

Spend some time now to create a plan to do that.

- Create a plan to keep in touch with your contacts. Get started with your plan. How do you want to keep in touch? Blogs? Newsletters? Some other means?

- Start promoting your newsletter. One of the best ways to keep in touch with people you meet through social networking is by inviting them to subscribe to youR newsletter.

In order to do that, make sure you promote your newsletter! Promote it in your profile, link to it from your signature, post a link to it from your “About” page, etc. The more visible you make your newsletter, the more people will get on your list, and the more people you will be able to keep in touch with even if you stop using some social networking groups.

Want to learn more about building your list? Join me for the Top 5 Strategies To Build Your List Teleseminar at http://www.marketingsalad.com/build-list.html

More social networking posts:

- What To Do With Your Social Networking Traffic

- Is Social Media A Fad?

I publish a weekly newsletter on getting clients online and I am often asked how this newsletter helps me and my business succeed.

There are many ways that my newsletter helps me:

- My newsletter positions me as an expert

- My newsletter helps me showcase my expertise

- My newsletter helps me build relationships with my subscribers, every single week

- I re-use the articles that I write for the newsletter on my web site to get more traffic

- My newsletter brings in more clients and more sales. Every time I send out my newsletter there I see many product sales.

All of this from just sending out a weekly newsletter!

It is no wonder that when I discuss the above with my clients, they want to take action and start their own newsletter! So their next question is how to get more newsletter subscribers.

I use many strategies to get subscribers. I believe that the best to get subscribers is to have a system in place for using online marketing techniques to get subscribers.

First in the system is your free gift - a gift that your target market would love to receive. Offer this gift to everyone who subscribes to your newsletter.

Next, tell everyone about this free gift, so that they subscribe to receive it! For example:

- If you are doing an off line speech or a presentation, pass around a sign-up sheet to enable participants to receive your gift and get on your list.

- If you have a business blog and are blogging, have your gift offer prominently displayed on your blog.

- If you are writing and distributing articles, make sure that everyone who is reading your articles is able to sign up to receive the gift.

Share the information about your free gift with everyone in your target market! You can dramatically increase your product sales and build your client roster if you have a large list full of your target clients, ready to hear from you.

If you don’t have a system of getting people on your list yet, I recommend that you sit down today to brainstorm how to create such system and how to use all the marketing that you are already doing to build your list.

Want to learn my favorite strategies for building a list? Join me for the Top 5 Strategies To Build Your List Teleseminar at http://www.marketingsalad.com/build-list.html

Biana Babinsky

Some coaches I know have 2-5 clients, have a few people subscribing to their list every month and have 100-500 web site views every month. Of course they would like MORE - more clients, more subscribers and more web site visitors.

How can they go from 2-5 clients to 15-20 clients, to hundreds of people joining their list and to thousands of web site views every month?

Here are my thoughts on this:

First off, congratulations! If you have a few clients, people are joining your list every month and you have steady web site traffic, it looks like some of your marketing is working!

The next step is to track which marketing is working, because it is very important to know what is actually producing results. So my first question is: Are you tracking your efforts to find out EXACTLY which of your marketing efforts are bringing in the results?

If some efforts are already working, why not increase these efforts and see if they bring you more results? Marketing is not about creating breakthrough, award-winning campaigns. Marketing is about finding out what works for you and your practice and using what works to get MORE clients, subscribers and web site traffic.

My next recommendation is to streamline your marketing and create a marketing system that you use to move people around your marketing funnel. Create a system for getting people to your web site ==> getting them to subscribe to your newsletter ==> using your newsletter to offer them coaching and your other products.

You can do this by:

- Driving qualified traffic to your web site. Article marketing is great, but you need to use it consistently in order to get more web site traffic. I recommend my clients to submit at least 5 articles a month to article directories.

Other ways to drive traffic include search engine optimization, having your own blog and blogging on a consistent basis, participating in online networking where your target market networks and more.

- Once your get the traffic to your web site, make sure you can convert it into newsletter subscribers. Create a nice free gift that you can give away, such as a free report, audio recording, etc and promote it on EVERY page on your web site. Doing this will ensure that no matter where people have entered your web site, they can subscribe to your newsletter.

- Use your newsletter to promote your services and products. Now that you are adding subscribers think big about what they need, create products that they need and offer them to your subscribers.

As you are working through your online marketing strategy, see if you want to publish your newsletter more often. When you publish your newsletter every two weeks, or even weekly, you will be able to share more with your subscribers, get them to know you better and get them to buy your products and services.

Need more help? Check out more blog posts on list building:

- How To Use Your List To Get Clients

- Coaches, How Often Do You Send Out Your Newsletter?

- What To Do With Your Social Networking Traffic

More information on list building is available in the Grow Your List Home Study Course available at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

After reading my my blog posts on list building, many coaches have asked me what comes next. Once you get some people on your list, how do you leverage your list to get clients, make money and improve your business?

Just like with using any other marketing technique, in order to get the best results from your newsletter, you need to create a plan to get clients, make money and get results with your newsletter list.

Here are some things to think about and include into your plan:

- You Need To Bring In More Subscribers Every Single Day. Your target customers subscribe to your list and they also unsubscribe. Your goal for your newsletter list is to have as many people as possible see your message and learn about your business. Therefore the more people you can attract to your list, the better.

- Publish Your Newsletter On A Regular Basis. Your subscribers will not do business with you and will not buy from you unless they hear from you. The only way they will know about your expertise and about what you have to offer is by reading your newsletter issues.

Research shows that people need to hear from you on average 7 times (sometimes many more!) to buy something from you.

If you want results from your newsletter, such as more clients and more money, you need to publish! Publish your newsletter on a regular basis with useful information that your subscribers want to know about AND promo’s of your own products and services. A win-win for everyone.

- Create Products In Different Price Ranges. While lots of people are interested in coaching, the vast majority of them will never become your one-on-one coaching clients.

Some can’t afford one-on-one services, others may be able to afford them, but are not at the stage where they can justify the money they are going to spend.

But many more people would be willing to pay for group coaching, ebook, audio and other products because they cost much less than one-on-one service packages.

Create your own products and offer them to your list - that way you are using your list to build passive income streams for your business.

In my Grow Your List Home Study Course I discuss how to use your list to get clients, make money and create passive income streams. Check it out at http://www.avocadoconsulting.com/rlinks/znews

How do you use your list to get clients?

Biana Babinsky