Internet Marketing For Solopreneurs

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
- Article Marketing, how to promote your expertise by writing and publishing articles.

- Blog Marketing Articles, how to start a blog and use it to promote your business.

- How To Get Clients Articles, tips and advice on how to get clients online.

- Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

- How To Do A Teleclass Articles, how to run teleclasses and make money with them.

- E-book Publishing Articles, how to publish and sell your ebooks for profits.

- Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

- Online Copywriting Articles, how to write effective web copy.

- Successful Online Business Articles, how to create a successful online business.

- How To Increase Web Site Traffic, how to get more online traffic to your business.

- Search Engine Optimization Articles, how to use search engine optimization.

- Target Market Articles, how to find a target market for your business.

- Social Networking Articles, how to use social networking websites to get clients.

- Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

- Affiliate Marketing Articles, how to make money by selling other people’s products.

- Web Site Design Articles, how to make sure your web site is designed effectively.

Biana Babinsky

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

- Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

- Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

- Create a free gift to promote to your potential subscribers.

- Make your subscription information VERY visible on your main page.

- Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

- Define the target audience for your book - who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

- Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

- Create a marketing plan for your book. There are lots of things you can do to market your book - article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at http://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

Many people have asked me - what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique - blogging, search engine optimization, article marketing or any other one - will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use - figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at http://www.avocadoconsulting.com/books.html

Biana Babinsky

I am very excited!

Today I launched my brand new product, Complete Step By Step Article Marketing Course.

For years I have been teaching my clients how to use article marketing to get clients using article marketing, and they have been getting great results. Their articles brought them more web site traffic and more clients.

Now I am sharing the step-by-step article marketing process that brought me tons of newsletter subscribers and clients!

Here are just a few things that I am sharing in the Course:

- Real information on how to use article marketing to get more clients

- Where to get topics for your articles. I have found places that are an endless supply of article topics, and I will share them with you.

- The best places to submit your articles to get more clients and newsletter subscribers. I will tell you exactly what those places are.

- The step-by-step process of creating an Article Resource Box that will get you more web site traffic. I will show you exactly what to include in your Article Resource Box.

Click Here To Learn More About Complete Step By Step Article Marketing Course

Biana Babinsky

Did you know that the best way to get more clients and sell more products and services is by having many newsletter subscribers?

When you have many subscribers and you keep in touch with them on a regular basis, great things happen. You can let them know about your products and your upcoming events and you will get many sales and sign-ups.

The best way to grow your e-mail list without increasing your web site traffic is by creating an effective gift that you will give out to your new newsletter subscribers.

Everyone likes gifts, so when you offer your potential subscribers a gift, they are much more likely to subscribe to your newsletter. But that’s not all! When you offer your potential subscribers a gift that is effective and useful to them, you can triple the number of your subscribers without increasing your web site traffic!

Get the “How To Triple The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic” Audio Recording.On this audio recording you will discover how to create an effective gift that will help you TRIPLE the number of your newsletter subscribers.

This teleseminar is open only to members of MarketingSalad.com, so learn how to join MarketingSalad.com and attend the teleseminar at

http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

Did you know that the more newsletter subscribers you have, the more clients you can get and the more e-books you can sell?

Many subscribers means many clients, many sales and many great opportunities for you and your business.

But it is hard to build a large list, and many solopreneures give up on building their list too soon.

On July 12th I will be teaching a Teleseminar on how to TRIPLE the number of your newsletter subscribers WITHOUT increasing your web site traffic.

And you can attend the teleseminar for just $1!

Learn more about the teleseminar at

http://www.marketingsalad.com/events.html

Biana Babinsky

Many coaches, consultants, web designers, virtual assistants and other service business owners have trouble charging enough for their services. I find that the best way to be able to charge your price for your services is by clearly communicating the value of your services and building relationships with your customers BEFORE they become customers.

When your potential client has a relationship with you PRIOR to requesting your services, they don’t want just the services that you provide, they also want to work with YOU in particular. At that point you don’t have any competition, because, well, there is only one of YOU in the universe :)

The vast majority of my one-on-one clients come to me because they already know me, have seen some of what I can do and are hungry to use more of my expertise to help them promote their business.

They have heard me speak, bought my products, attended my teleseminars or have been reading my newsletter. They are already familiar with who I am and what I can do. I also find that I don’t need to convince them to hire me. They come to me ready to hire me, because my products and my newsletter have made the case for me.

This is why I strongly recommend to my clients, who are service business owners, to spend their marketing time on promoting their expertise and building their newsletter list.
When people subscribe to your newsletter, they enter your sphere of influence. Every time you send them your newsletter you are building a relationship. Once your potential customers get to know you as an expert, they will be much more likely to buy from you.

The key to getting paid for your expertise and your services is to build relationships with many of your potential customers. The best way to do that is by building a large newsletter list and sending out effective newsletters on a regular basis.

Next week I am teaching How To Triple The Number Of Your Newsletter Subscribers Teleseminar during which you can learn how to get more newsletter subscribers. You can learn more about the teleseminar at
http://www.marketingsalad.com/events.html

Biana Babinsky

Do you have products that you want to sell online - a book, e-book, seminars? Or maybe you want to sell your services? To do this effectively you need to create buzz for what you have to offer. You need to get your name out there, you need to promote your expertise, so that your potential customers see that you are an expert at what you do.
Promoting expertise online is what I help my customers do.It is all about getting your name known and getting as many of your target customers as possible into your circle of influence.

Here are some of the steps that you can take to start generating buzz and promoting your expertise online:

- Define your target market - who are the people you want to buy the book?

- Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants - that way you will be able to use it to get more newsletter subscribers.

- Start building your newsletter list - use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc - to get newsletter subscribers.

The more subscribers you have, the more people you can contact, the more people will be able to buy your book.

- Create other products and programs. Having just a book is not enough. Create other products based on your expertise - e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.

As you can see, you should promote your expertise by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc.

In my Complete Step By Step Online Marketing Course I discuss how to use effective online marketing techniques to promote your business and get it known online. Get the Course now at http://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky