Internet Marketing For Solopreneurs

A few years ago a client of mine asked me when he will be able to stop marketing. “Well”, he said, “I am marketing to get more clients. Once I have enough clients I can stop marketing, right?”

I said: “Imagine that two of your clients decide to stop working with you. You will immediately need two new clients, but you will not be able to get them immediately because you are not marketing.”

After talking about this for a bit, we came to a conclusion that he will never be able to stop marketing.

Has anyone ever stopped marketing? Only if they closed their business.

Think about commercials you see on TV every day. The commercials that we see on TV are commercials for huge companies whose names everyone knows - Pepsi, Ford, etc. Everyone knows what their name is and what they do. But that does not stop them from using commercials to promote their brand and promote their new products.

So when should you stop marketing? The answer is never.

If you do not have enough clients in your business, you need to continue marketing. But even if you have enough clients (and have more clients on your waiting list), you should still continue to market your business. Here is why:

- It takes time to convert a lead into a client. Imagine you need new clients all of a sudden, but you have no one in your pipeline. If you haven’t marketed in a long time, you will not have any leads or prospects to convert into clients, and, therefore, you will have to get started by marketing for leads and prospects.

If you always market your pipeline is always full and you always have plenty of prospects to turn into clients.

- You reach new potential clients every time you market. That’s true! Every time I market, whether I am doing search engine optimization, speak in front of a group or teach a class, I get in front of people who didn’t know about me before, but are now exposed to my expertise.

Every time you market you reach new potential clients who have the potential to turn into real clients - how cool is that?

- You get more product sales. Even if you do not need one-on-one clients, marketing is going to help you get more product sales and use your multiple streams of income to increase your bottom line.

Need help with marketing? Join my online business mentoring program, http://www.MarketingSalad.com to learn directly from me how to create a successful online business. Click here to join for just $1 for your first month.

Biana Babinsky

Biana Babinsky is the online business coach who teaches her clients how to get more web site traffic and clients online. Join her online business mentoring program to discover how to use the Internet to get over 98% of your clients! Join now at http://www.MarketingSalad.com

Many years ago I was working on a web site project for a client. It was almost done, but there was an important part that I needed to completely finish the web site. The client needed a programming script for the web site. I wrote her a script that did everything but one thing that she needed.

It took me a long time to troubleshoot the script, but I still could not get that one thing to work. I really wanted to be done with the web site, so that I could move to the next project, but before I could be done, I needed the script to work. After spending another week on that script, I finally asked another web developer about the issue I was having. In about an hour I had a working script!

I was very excited, as the project was done! I billed the client, we checked and released the web site and I moved on to the next project.

As you can see, taking the next step is great and liberating. If you are stuck trying to figure something out and you can’t move on, here is what I recommend. Take some time and decide what this next step should be. Then, decide if you can take the step on your own, find an expert to ask questions about taking the step, or hire someone to help you with it.

For example, take a look at the next step that you should take in marketing your business. You may want to start a blog, but aren’t sure which software to use. Or, you may want to do article marketing, but aren’t sure how to get started. In this case the best way to take the next step is to find an expert who can answer your questions and recommend the best way to do that.

For the past few days I have been helping members of MarketingSalad.com, my online business mentoring program taking the next step to accomplish their goals. I am dedicating this week and next week to this task, so if you need help in finding the next step to take, come join us at http://www.MarketingSalad.com!

Biana Babinsky

About Biana Babinsky: Biana is the online business coach, expert and author who teaches coaches, consultants and other online business owners how to get more web site traffic and clients online. Join her Online Business Mentoring Program at http://www.MarketingSalad.com to learn how to market your business better online!

Many coaches, consultants and other service business owners spend a lot of time and effort on writing their articles. They create a nice introduction, include interesting content, and tie everything in the article together with a great conclusion. Once they have created the content, they think that their great article is done and start submitting it to article directories…

Continue Reading How To Get Results With Your Articles

Are you afraid to market your business because:

- You don’t think anyone will take your seriously?

- You don’t think that potential clients will ever pay your rates, even though your rates are reasonable?

- You are not confident about what you are offering and you think others can do it much better than you?

Continue Reading Become More Confident! Article

Back when I just started teaching, I realized that different students learned differently. Some came to every lecture and wrote down every word said by the teacher and used their notes to study later.

Others never took any notes — instead they just listened intently in class. Yet others never bothered showing up at the lectures and read the textbooks instead. Some articles I have read recently report that now students rely on audio/video recordings of the lectures…

Continue Reading Your Clients Want Different Formats

If you have been reading newspapers, watching television or reading online news sites, you have probably seen articles noting that the US economy is not doing as well as before. Consumers are not spending as much money as before, and they are buying less. This means that many business owners are not able to generate the same level of revenues…

Continue Reading Getting Clients During An Economic Downturn

One of the recommendations that I make to my clients who want to increase their business revenues is to raise their prices. When you raise your prices, you will increase your revenues without doing any extra work — you do not have to take on more clients, you do not have to spend more time doing work and you do not need to increase your sales.

As you can see, raising your rates is one of the best ways to increase your business revenues. As your experience increases and your expertise grows, your help and advice becomes more and more valuable to your clients. The more value you provide, the better you should be compensated for it. The only way you can be better compensated for what you offer is by asking for higher rates for your services, products and live events…

Continue Reading Get A Raise And Increase Revenues

In the past two years I have had many business owners asking me how to get more web site traffic. Many of them thought that if they just add more stuff to the web site, such as a blog, they will get more traffic.

However, many times they neglect to make their web site ready for marketing. If you do not make sure that your web site is ready to accept the web site traffic you are going to send to it, you are not going to get results.

Marketing a web site that is not ready is like sending customers to a store without cash registers and without a simple way to buy. People may come to check out the store, but they will not buy.

Unfinished does not mean that your web site design is not finished. You may have a web site that has been beautifully designed by a talented designer. However, if your web site does not have the marketing elements that will turn your web site visitors into customers, it will remain just that - a beautiful store where no one buys.

If you want to get customers from your web site, it should be effective - it should explain to your visitors the benefits of what you are offering, it should help them decide to buy from you.

Your web site should be user-friendly - it should be easy to explore everything on your web site, your web site visitors should be able to easily travel from page to page, etc.

You should also optimize your web site for search engines - use good, descriptive tags for search engines and add good, useful content that search engines can index.

In my Complete Step By Step Online Marketing Course I discuss how to make your web site effective and how to get web site traffic. You may get the Course at http://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky

I am sure you have heard many times from many different sources that having a large e-mail list is going to help you increase your revenues and be more successful. What I haven’t seen discussed nearly enough, though, is the process for going from having a large list to actually getting more one-on-one clients and selling more products.

Having a large list is great, but you need to be able to get what you actually need from your list: one-on-one clients and product sales. There is absolutely no point to have a list of 10,000 subscribers if you do not know how to turn them into customers…

Continue Reading Turn Your Subscribers Into Clients

Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.

Do you market and sell it by concentrating on the approach? Or do you do something else?

I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.

Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.

My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.

This is how I teach my clients to create winning sales letters - first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.

Biana Babinsky