After reading my my blog posts on list building, many coaches have asked me what comes next. Once you get some people on your list, how do you leverage your list to get clients, make money and improve your business?
Just like with using any other marketing technique, in order to get the best results from your newsletter, you need to create a plan to get clients, make money and get results with your newsletter list.
Here are some things to think about and include into your plan:
- You Need To Bring In More Subscribers Every Single Day. Your target customers subscribe to your list and they also unsubscribe. Your goal for your newsletter list is to have as many people as possible see your message and learn about your business. Therefore the more people you can attract to your list, the better.
- Publish Your Newsletter On A Regular Basis. Your subscribers will not do business with you and will not buy from you unless they hear from you. The only way they will know about your expertise and about what you have to offer is by reading your newsletter issues.
Research shows that people need to hear from you on average 7 times (sometimes many more!) to buy something from you.
If you want results from your newsletter, such as more clients and more money, you need to publish! Publish your newsletter on a regular basis with useful information that your subscribers want to know about AND promo’s of your own products and services. A win-win for everyone.
- Create Products In Different Price Ranges. While lots of people are interested in coaching, the vast majority of them will never become your one-on-one coaching clients.
Some can’t afford one-on-one services, others may be able to afford them, but are not at the stage where they can justify the money they are going to spend.
But many more people would be willing to pay for group coaching, ebook, audio and other products because they cost much less than one-on-one service packages.
Create your own products and offer them to your list - that way you are using your list to build passive income streams for your business.
How do you use your list to get clients?