Q: How can you convince your potential clients to hire you?

A: By offering a taste of your expertise for free.

Giving away a small taste of your expertise for free is a very effective way to gain service clients. Since a service is a high ticket item, many of your potential clients spend time on shopping around, looking at different people who have the expertise that they need.However, if they already know you as an expert because they have sampled your expertise in the past, then hiring you as a service provider will be a much easier decision for them. They will not shop around looking at other experts – they will come directly to you.

This method of getting clients is easy and it works. The majority of my clients and buyers of my products have to come to me after they have sampled my free report, “Top Strategies To Get Clients Online and subscribed to my newsletter.

It is easy to create such sampling for your potential clients. Here is how:

– Start A Newsletter to keep in touch with your potential customers. Make a subscription to the newsletter more attractive by offering a gift with subscription – a free product.

– Find A Topic For Your Free Product. A good topic for such a product is a solution to a common problem that your target market has.

– Decide On The Type Of A Free Product You Will Offer. There are many different types you can offer – e-course, e-book, special report, audio recording, etc. Make sure that whatever you offer you can create once and people can download it from your web site. This way you will be able to automate the whole process and it will be easy for you to reach many more prospects with this product.

– Keep In Touch. Use the newsletter to share your expertise and keep in touch with people who request your free gift. These people will not become your clients immediately, but if you use your newsletter to continue sharing your advice and expertise, some of them will become your clients later on.

Learn more about getting clients online in my free special report, “Top Strategies To Get Clients Online that you can download at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

If you are having trouble converting people who just found your web site on the Internet into paying coaching clients, you are not alone. It is hard for your prospects, who have
no prior relationship with you, to jump in and buy your coaching services that cost hundreds of dollars. They have concerns and are very ambivalent about paying that kind of money to someone they don’t know.

Many coaches I have worked with have trouble doing the same thing – converting people who just came to their web site into paying coaching clients. Fortunately, there is an easy solution for doing this. You need to help your prospects to get to know you before they contact you to become your coaching clients.

You should do that by creating a marketing funnel that you can “funnel” your prospects through. On top of your funnel should be your free gift – a report, an audio recording – something that your web site visitors can easily download from your web site.

Once they get your free gift and get on your newsletter list, they will start receiving your newsletter and they will start getting to know you. Once they have received your newsletter for some time, they may be ready to become a paying customer, but it is still too big of a commitment to them to pay for your coaching.

However, they will be much more comfortable paying for something under $100 – a long e-book, a teleseminar/teleseminar series, etc. So I recommend having a few products in your marketing funnel that your prospects can buy to sample your expertise. This serves two purposes – it increases your revenue and it helps your prospects sample working with you without paying your one-on-one fees.

If your potential clients contact you after they have sampled your newsletter and other products, there is no ambivalence and no struggle to get hired. They know who you are, they have a prior relationship with you and want to hire YOU. This is exactly how you want the process to work.

This is exactly how I get my one-on-one clients now. I have a very limited number of people I work with, and majority of them have been in my group mentoring program, have attended my seminars or bought my other materials. Since they have seen my expertise and what I do, they know what to expect and the value they get when we work one-on-one.

You can discover how to start building your marketing funnel by getting my free report, Top Strategies To Get Coaching Clients Online at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

Want to learn how to define a target market for your business?

Click Here To Read The Rest Of The Article “Do You Box Yourself In When You Define Your Target Market?”

Biana Babinsky

Lately, I have been hearing from many coaches, consultants and other service professionals about online networking. Many have admitted to having networked online for some time, but then giving up on this activity because they weren’t seeing results.

Do you want to get clients and newsletter subscribers from your online networking efforts?

Click Here To Read The Rest Of “Are You Wasting Time Or Networking?” Article

Biana Babinsky

I have been posting advice on this blog about marketing for coaches. Check it out:
writing for coaches, are you selling coaching? and more.

However, what should you do if you are not a coach yet? What if you haven’t gone to a coaching school yet and are not actively looking for clients? When should you start marketing your coaching business?

You should start now! Yes, that’s right. Even before you pick your coaching school and before attending. You should start marketing now!

Why? First of all, it will take time to learn about marketing. If you have never marketed anything before and you have not done any marketing or networking, it will take to learn how do it.

And even once you have learned about marketing, it will take time to apply it and get clients from it. Marketing is not a one time event; rather it is a process that you need to apply to your business on a regular (every day) basis.

A coaching practice is a business, so knowing how to market it, and how to network to get clients for it will help you a lot.

Here is how to get started:

– Define what your coaching business does (will do) and how you are going to help your clients.

– Define your target market – who are going to help? How are you going to help them?

– Create an effective marketing message for your business. This should involve who you help, how you help them, etc. I will be teaching a teleseminar in a few weeks on how to do this. You can learn more about it at https://www.marketingsalad.com/marketing-message.html

– Create an effective web site for your business. Make sure it reflects your marketing message.

– Start learning about how to start an e-mail list of prospects. The more prospects you have on your list, the more of them you can reach, the easier it will be for you to find coaching clients and buyers for your product.

You should get my Complete Step By Step Online Marketing Course to learn more about online marketing techniques to use to promote your coaching practice online.

Biana Babinsky

Hi,

The Make Thousands Of Dollars With Your Teleseminars Series starts tomorrow, Wednesday, August 1st, so register now at
https://www.avocadoconsulting.com/rlinks/zteleseminars

—————–

Do you want to create and teach a profitable teleseminar this year?

Now is the best time to create one, because if you do, you will be able to promote and
teach it in September.

Many adults go on vacation when their kids are off from school. Once the children go back to school is September, adults go back to life and work. This is why September is one of the best times to launch a new teleseminar or bring back one you have already done in the past.

Join me for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series to discover:

– How to put together a teleseminar in just a few weeks, so that you are ready to teach your first teleseminar in September

– How to find the most profitable teleseminar topics

– The most important thing to mention in your teleseminar sales letter – it will help you at least double the number of your teleseminar participants

and much, much more.

Register for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series at

https://www.avocadoconsulting.com/rlinks/zteleseminars

Many coaches ask me the same question, how to build a large e-mail of potential clients that they can market to.
First, you need to understand who the target customers for your coaching business are. It is extremely important to

Now, what are their pains? What do they want to accomplish? Do they have a problem that they really want solved? Make sure that you know what your target market’s pains and goals are, so that you can use them in your web copy.

To build your list, first you should create a gift that you will give to your new subscribers. Make sure that they really WANT the gift. If they really want the gift, they will be more apt to subscribe to your newsletter.

How can you make sure that they WANT the gift? Find out what their biggest problem is and create a gift that will help them solve it. Everyone wants to get their problems solved, so if you offer a gift that solves your customers’ problems, you will get your newsletter subscribers.

Use the How To TRIPLE The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic Audio Recording to discover how to get more newsletter subscribers. You will find it at https://www.marketingsalad.com/triple-newsletter.html.

Biana Babinsky

Did you know that the more newsletter subscribers you have, the more clients you can get and the more e-books you can sell?

Many subscribers means many clients, many sales and many great opportunities for you and your business.

But it is hard to build a large list, and many solopreneures give up on building their list too soon.

On July 12th I will be teaching a Teleseminar on how to TRIPLE the number of your newsletter subscribers WITHOUT increasing your web site traffic.

And you can attend the teleseminar for just $1!

Learn more about the teleseminar at

https://www.marketingsalad.com/events.html

Biana Babinsky

Many coaches, consultants, web designers, virtual assistants and other service business owners have trouble charging enough for their services. I find that the best way to be able to charge your price for your services is by clearly communicating the value of your services and building relationships with your customers BEFORE they become customers.

When your potential client has a relationship with you PRIOR to requesting your services, they don’t want just the services that you provide, they also want to work with YOU in particular. At that point you don’t have any competition, because, well, there is only one of YOU in the universe :)

The vast majority of my one-on-one clients come to me because they already know me, have seen some of what I can do and are hungry to use more of my expertise to help them promote their business.

They have heard me speak, bought my products, attended my teleseminars or have been reading my newsletter. They are already familiar with who I am and what I can do. I also find that I don’t need to convince them to hire me. They come to me ready to hire me, because my products and my newsletter have made the case for me.

This is why I strongly recommend to my clients, who are service business owners, to spend their marketing time on promoting their expertise and building their newsletter list.
When people subscribe to your newsletter, they enter your sphere of influence. Every time you send them your newsletter you are building a relationship. Once your potential customers get to know you as an expert, they will be much more likely to buy from you.

The key to getting paid for your expertise and your services is to build relationships with many of your potential customers. The best way to do that is by building a large newsletter list and sending out effective newsletters on a regular basis.

Next week I am teaching How To Triple The Number Of Your Newsletter Subscribers Teleseminar during which you can learn how to get more newsletter subscribers. You can learn more about the teleseminar at
https://www.marketingsalad.com/events.html

Biana Babinsky

Do you want to create a marketing funnel for your consulting or coaching business? Here is information on a Marketing Funnel, directly from my Complete Step By Step Information Products Guide:

Level 1: A free gift to invite your potential customers to subscribe to your newsletter.

This level is all about getting your target customers to enter your marketing funnel. You want them to subscribe to your newsletter in order for you to be able to send them regular information, build a relationship, and keep them informed about your new products and services.

Level 2: Products In The $10-$20 Range.

These are usually shorter reports.

Level 3: Products In The $20-$50 Range.

This level will include longer special reports, audio recordings and teleseminars.

Level 4: Products In The $50-$200 Range.

E-books, seminars, teleseminar series, workshops.

Level 5: Your One-On-One Services, Coaching, Consulting, etc.

I talk about a marketing funnel, as well as creating products in it in my Complete Step By Step Information Products Guide that you can get at https://www.avocadoconsulting.com/rlinks/zinfo.

Biana Babinsky