Internet Marketing For Solopreneurs

Every once in a while I receive a question from a coach who has heard that newsletters are old news and web 2.0 is the way to go. Here is a question I received recently:

Question: Biana, I have been a life coach for about 4 years now. I have been publishing my newsletter for about 2.5 years. About 6 months ago I started reading articles and hearing from everyone that newsletters are outdated and that I should start using web 2.0 exclusively.

Did I make a mistake? Should I have been publishing my newsletter instead of starting the blog and doing social networking?

My answer: First of all, I LOVE web 2.0. Blogging and social networking has been bringing leads and clients to me for a very long time. However, your newsletter is a foundation of your marketing strategy. Before you blog, before you use social networking sites, you MUST have a newsletter.

Let me explain. Your newsletter helps you build long term relationships with people in your target market. It is your most important piece in your marketing strategy. When you meet people in your target market - in person, through speaking or networking, or online, though social networking, article marketing, etc - you need to invite them to get on your newsletter list.

Once they get on your list, they will be able to receive your newsletter, get to know you and become aware of products and services that you offer.

The best way to use web 2.0 is to use it to get more people to subscribe to your newsletter. When people are reading your blog, make sure that you invite them to subscribe to your newsletter. You can do that by using an invite in the blog header, including a newsletter subscription box in your menu, etc.

And when you are using social networking, make sure that your personal pages on different social networking sites promote your newsletter. That way you can use your newsletter to continue building relationships with people you meet at social networking sites.

So I recommend that you continue using your blog and social networking sites, but you should also find a way to continue building relationships with people you meet through those means.

I talk a lot about using your newsletter to get clients in the Grow Your List Home Study Course that you can see at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

I am sure you have heard many times from many different sources that having a large e-mail list is going to help you increase your revenues and be more successful. What I haven’t seen discussed nearly enough, though, is the process for going from having a large list to actually getting more one-on-one clients and selling more products.

Having a large list is great, but you need to be able to get what you actually need from your list: one-on-one clients and product sales. There is absolutely no point to have a list of 10,000 subscribers if you do not know how to turn them into customers…

Continue Reading Turn Your Subscribers Into Clients

Do you need MORE web site subscribers? One of the best ways to get more people to subscribe to your newsletter is by offering a free gift.

If very few of your web site visitors subscribe to your newsletter, you are not alone. Many coaches, virtual assistants and other service professionals have told me that it is very hard for them to convert their web site visitors into newsletter subscribers. They have told me that they get enough traffic, and they can see that a majority of that traffic are their target customers, but it is hard to convert this traffic into newsletter subscribers. And if you can’t convert your web site traffic into subscribers, you can’t keep in touch with them and you can’t market to them in the future….

Click Here To Continue Reading Get More Subscribers By Offering A FREE Gift

Can you get more newsletter subscribers by using pay per click search engines?

Pay per click advertising can help you build your list, but it can also help you spend a lot of money fast :)

If you are just starting with a pay per click campaign, here is what I recommend:

- Learn about pay per click advertising and how it works before actually starting to use it. If you are not sure what you are doing, it gets expensive really fast. So learn before you jump in with your money.

- Spend time on finding good keywords that your target customers would use searching for what you have to offer. Good keywords are key to reaching your target market and
getting them on your list.

- Write effective ads. If your ad doesn’t speak to your target customers they will not click on your ad and you will not get them on your list.

- Test! Compare different keywords, different ads and see which ones produce the best results for you.

Also, I would not rely just on pay per click to get subscribers. There are lots of other techniques that do not cost anything to apply, such as article marketing, search engine optimization, blogging and more. I recommend using pay per click as one of your list building techniques, but definitely not as the only one.

I will be discussing how to use pay per click advertising during the Grow Your List Teleseminar Series. There is just one more seat left, so register now at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

In order to build your list you need to:

1) Have a great offer on your web site for new subscribers

2) Drive your target market to your web site in large numbers in order for it to take advantage of your offer and subscribe to your newsletter

You can achieve #1 by promoting your free report all over your web site. I recommend having your free offer front and center on each and every page of your web site.

And to achieve #2 you need to start working on using online marketing techniques to drive targeted traffic to your web site every single day.

There are many different marketing techniques you can use - search engine optimization, article marketing, blogging, networking, etc. The idea is to drive your target market to your web site, so that they can see your free gift offer and subscribe to your newsletter.

It is also a numbers game - the more traffic you can drive to your web site, the more people are going to subscribe to your newsletter.

Discover how to build your list faster during the Grow Your List Teleseminar Series. There are just a few seats left, so register quickly at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

- Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

- Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

- Create a free gift to promote to your potential subscribers.

- Make your subscription information VERY visible on your main page.

- Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

Q: How can you convince your potential clients to hire you?

A: By offering a taste of your expertise for free.

Giving away a small taste of your expertise for free is a very effective way to gain service clients. Since a service is a high ticket item, many of your potential clients spend time on shopping around, looking at different people who have the expertise that they need.However, if they already know you as an expert because they have sampled your expertise in the past, then hiring you as a service provider will be a much easier decision for them. They will not shop around looking at other experts - they will come directly to you.

This method of getting clients is easy and it works. The majority of my clients and buyers of my products have to come to me after they have sampled my free report, “Top Strategies To Get Clients Online and subscribed to my newsletter.

It is easy to create such sampling for your potential clients. Here is how:

- Start A Newsletter to keep in touch with your potential customers. Make a subscription to the newsletter more attractive by offering a gift with subscription - a free product.

- Find A Topic For Your Free Product. A good topic for such a product is a solution to a common problem that your target market has.

- Decide On The Type Of A Free Product You Will Offer. There are many different types you can offer - e-course, e-book, special report, audio recording, etc. Make sure that whatever you offer you can create once and people can download it from your web site. This way you will be able to automate the whole process and it will be easy for you to reach many more prospects with this product.

- Keep In Touch. Use the newsletter to share your expertise and keep in touch with people who request your free gift. These people will not become your clients immediately, but if you use your newsletter to continue sharing your advice and expertise, some of them will become your clients later on.

Learn more about getting clients online in my free special report, “Top Strategies To Get Clients Online that you can download at http://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Are you a coach, consultant or solo professional who wants to have others promote their teleseminars in exchange for commissions?
I have partnered with many web sites and business owners (including coaches) to promote my teleseminars, home study guides and e-books. This is a win-win situation for both of us - they make good money on selling my products (I pay 40% commissions on every sale!) and I receive client referrals that I would not have received otherwise.

The best way to do this is by starting an affiliate program for your teleseminars. Once you have your affiliate program setup, this web site can become your affiliate and promote your teleseminars.

You can usually setup the affiliate program through the shopping cart you are using. 1shoppingcart (or any of its re-branded versions), as well as Zen cart and OS commerce shopping carts have the affiliate capabilities.

Want to earn 40% commissions on my products Join my affiliate program at http://www.avocadoconsulting.com/prod/products/affiliate_info.php

Biana Babinsky

Did you know that the best way to get more clients and sell more products and services is by having many newsletter subscribers?

When you have many subscribers and you keep in touch with them on a regular basis, great things happen. You can let them know about your products and your upcoming events and you will get many sales and sign-ups.

The best way to grow your e-mail list without increasing your web site traffic is by creating an effective gift that you will give out to your new newsletter subscribers.

Everyone likes gifts, so when you offer your potential subscribers a gift, they are much more likely to subscribe to your newsletter. But that’s not all! When you offer your potential subscribers a gift that is effective and useful to them, you can triple the number of your subscribers without increasing your web site traffic!

Get the “How To Triple The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic” Audio Recording.On this audio recording you will discover how to create an effective gift that will help you TRIPLE the number of your newsletter subscribers.

This teleseminar is open only to members of MarketingSalad.com, so learn how to join MarketingSalad.com and attend the teleseminar at

http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky