Internet Marketing For Solopreneurs

I have taught quite a few coaches how to get more clients online. The first step for getting more coaching clients is defining your niche, or your target market.

Once you know who your target market is, you have three goals:

- Driving your target market to your web site

- Getting your target market to subscribe to your newsletter

- Keeping in touch and building relationships with your target market using your newsletter. This step will help you turn your newsletter subscribers into clients.

#2 is straightforward - you need to have a prominent newsletter subscribe box on your web site, and encourage your web site visitors to subscribe to your newsletter. The best way to do that is by offering something at no charge (a report, e-book or e-course) as a bonus to subscribers.

#3 can be accomplished by publishing useful, interesting newsletters on a regular basis.

This leaves us with #1, driving your target market to your web site. How can you accomplish that?

Here are a few different ways to do that:

- Online Networking. Network in groups that your target market participates in and mention your newsletter web address in your signature.

- Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them. Make sure that your web site is optimized for
search engines, so that your target market can find it.

- Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, and let your target market know about your business. My business blog drives
newsletter subscribers and clients to my web site every single day.

Discover how to get clients for your coaching business at MarketingSalad.com, the online business mentoring web site for coaches. Learn more about it at http://www.MarketingSalad.com

Biana Babinsky

If you are spending time networking online and not getting any clients, you are not alone. Many people I have talked to tell me that they spend 5-10 hours a week networking online, and have nothing to show for it.

If you are not getting any clients online, you might be networking in the wrong groups or not networking effectively.

Join me for the Online Networking That Gets Results Teleseminar and learn all of the following:

* The very first step you must take to establish yourself as a credible expert, while networking online

* The critical information on dramatically increasing the number of people visiting your web site, after they encountered you during online networking. Almost everyone I have met gets this wrong.

* Little known ways to create online deals and opportunities that will help you promote your products and services to a bigger audience

and much more.

The teleseminar will take place on August 31st at 8pm Eastern and it costs just $19 to attend.

Click Here To Register for Online Networking That Gets Results Teleseminar

Over 70% of the Internet users use search engines to locate products and services they are interested in. This means that over 70% of your customers use search engines to locate YOUR products and services. Many of my newsletter subscribers and clients have found me using search engines. So if your business web site does not show up on search engines, you are missing out on a lot of valuable exposure.

So how do you get your web site to show up in search engines? This is a two-step process:

Step 1. Optimize your web site for search engines.
Step 2. Get links to your web site from other web sites. Many search engines put emphasis on links to your web site. Search engines assume that your web site has useful information if many other web sites link to yours. This results in better search engine rankings for your site.

Why do search engines place an emphasis on links to your web site when determining your search engine rankings? Since other web site owners are responsible for linking to your web site, it is more difficult for you to manipulate these links. Unless you provide other incentives to do so, no one will link to your web site if they don’t think that your web site provides useful information. Even if you contact people and request to exchange links, many people would ignore your request. Getting links to your web site from quality web sites takes a lot of time, effort and hard work.

But there is a much easier way of getting links to your web site. It is called article marketing. In fact, people will ask whether they can link to you. I get article re-printing requests almost every day. Every time someone re-prints my article, they also include a link back to my web site. You can learn all about using articles to improve your search engine rankings during tomorrow’s Article Marketing for Profits Teleseminar.

Writing articles is a viral way to generate links to your web site. To take full advantage of the viral nature of article marketing, submit your articles to many article directories. Once your articles are listed in the directories, web site and blog publishers will pick them up from the directories and publish them. There is no additional effort required on your part No more begging others to exchange links with you and no more waiting for web sites
to link to you. Once you start writing articles on a regular basis, you will get hundreds of people linking to you. If you search for my name, “Biana Babinsky” in Google, you will see thousands of results. Many of these results come from people reprinting my articles and linking back to my web site.

Tomorrow, during the Article Marketing for Profits Teleseminar I will teach you how to use article marketing to get more clients and sell more products. Here is what you will learn:

- Why article marketing is one of my favorite online marketing techniques, and how I use it to gain clients

- How to leverage your articles to get more search engine traffic

- How to leverage your articles and use them over and over again to create teleseminars, e-books and special reports

and much, much more.

Register now for just $17 at
http://www.avocadoconsulting.com/rlinks/zarticlest

Biana Babinsky

P.S. How much is a stream of potential clients, coming to your web
site every day, worth to you? Learn how to get it using article marketing
for just $17 at http://www.avocadoconsulting.com/rlinks/zarticlest

A blog is a great tool to promote your expertise, get more people to learn about you and your business, and attract more leads and clients to your business. Here are some of the reasons for you to blog:

- Blogging is a no cost or low cost process. Many people spend a lot of money on advertising their business, while blogging can be no cost (if you already have a web site and can install blogging software on it) or a low cost endeavor. Given such small cost, a blog will pay for itself over and over again very fast, once you know how to use it to your advantage.

- Blogging lets your personality shine through. Because you can be a bit less formal on your blog then you are on your web site, a blog is a great place to show your personality and talk to your readers. Once your readers get to know the real you, they are much more likely to subscribe to your newsletter and consider hiring you.

- Blogging is a great tool for getting leads and clients for your business. Let’s face it - a business owner would use a marketing technique in order to bring in leads and customers for the business. A blog is an excellent way to attract new readers (leads) and convert long time leads into clients.

To learn how to start a blog, or get your existing blog to work for your business, join me tomorrow, June 29th at 2pm Eastern time for the Blogging for Business Teleseminar to learn how to start a blog in under 20 minutes, get more clients with your blog and monetize your blog even further.

Here is what we will discuss:

* How to use your blog to attract clients

* How to navigate the maze of different blogging platforms and to pick the one that works best for you

* How to bring targeted readers, who need your products and services, to your blog

* How to get search engines to send new readers and clients to your blog

* How to use your blog to generate profits for your business

You will leave the call excited and energized about blogging, with the knowledge and resources to start blogging IMMEDIATELY.

Members of MarketingSalad.com can attend this teleseminar at no charge. Join now for just $9.97/month and get access to the Blogging for Business Teleseminar.

Join Now and Get Access to the Blogging for Business Teleseminar

Hi, everyone

I am on a mission on help hundreds of solopreneurs to get more clients and earn more online. To do that, MarketingSalad.com has a very clearly defined mission:

“MarketingSalad.com is an online business community, that helps its members create passive income streams, promote their business online and create win-win situations with other members.”

I want you to succeed with your business, get more clients, get more online publicity and make more money online. This is why I am giving you access to all of this for just $9.97/month:

- How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

- Business Audio Recordings on search engine optimization, online networking, and much more are available.

- Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

- Members-only forum to ask questions, get answers, and mastermind with other members.

Learn more and join at http://www.MarketingSalad.com

Many business owners selling informational products give away free gifts, or bonuses with purchase. These bonuses are intended to raise the value of the whole package that the customer receives. They are also intended to make the purchase (and the informational products) more attractive to the customer.

How do you make a bonus, or a free gift, attractive to your customers? Here are our recommendations:

- Make your bonus valuable. If everyone else is giving the same product away, chances are the customer already has it, and will not find it that great. Giving away something not given out by other web sites makes you stand out.

- Make a bonus relevant to the product you are selling. “The World’s Tastiest Cookies” cookbook is not a great bonus gift with purchase of ebook on construction. However, it is a great bonus gift with purchase of a stand mixer.

- Ask other business owners to contribute bonuses. Other business owners might want to give something away, so why not take them up on their offers? Sometimes they might even include your affiliate link with their bonus report, thus creating another revenue stream for you.

And here is a bonus gift for you: Top 5 Ways to Increase Your Online Sales Special Report, absolutely free.

Biana Babinsky

Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online.

Are you in love with an online marketing technique? So much so that you refuse to use any other marketing methods? Do you refuse to believe that a particular strategy is not a good fit for your business? Do you continue to use it against all odds, even though it’s clearly not working?

Continue reading my Are You in Love with a Marketing Technique? article.

This article was first published in the Effective Online Marketing Newsletter. Subscribe to the Newsletter and be the first one to read all of my articles.

Biana Babinsky

We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.

Continue reading the article, Holistic Search Engine Optimization.

This article first appeared in the Effective Online Marketing Newsletter. Subscribe to the Effective Online Marketing Newsletter and be the first one to read all of Biana Babinsky’s online marketing articles.