Internet Marketing For Solopreneurs

Many years ago I was working on a web site project for a client. It was almost done, but there was an important part that I needed to completely finish the web site. The client needed a programming script for the web site. I wrote her a script that did everything but one thing that she needed.

It took me a long time to troubleshoot the script, but I still could not get that one thing to work. I really wanted to be done with the web site, so that I could move to the next project, but before I could be done, I needed the script to work. After spending another week on that script, I finally asked another web developer about the issue I was having. In about an hour I had a working script!

I was very excited, as the project was done! I billed the client, we checked and released the web site and I moved on to the next project.

As you can see, taking the next step is great and liberating. If you are stuck trying to figure something out and you can’t move on, here is what I recommend. Take some time and decide what this next step should be. Then, decide if you can take the step on your own, find an expert to ask questions about taking the step, or hire someone to help you with it.

For example, take a look at the next step that you should take in marketing your business. You may want to start a blog, but aren’t sure which software to use. Or, you may want to do article marketing, but aren’t sure how to get started. In this case the best way to take the next step is to find an expert who can answer your questions and recommend the best way to do that.

For the past few days I have been helping members of MarketingSalad.com, my online business mentoring program taking the next step to accomplish their goals. I am dedicating this week and next week to this task, so if you need help in finding the next step to take, come join us at http://www.MarketingSalad.com!

Biana Babinsky

About Biana Babinsky: Biana is the online business coach, expert and author who teaches coaches, consultants and other online business owners how to get more web site traffic and clients online. Join her Online Business Mentoring Program at http://www.MarketingSalad.com to learn how to market your business better online!

In the winter it looks like soup is everywhere! I have been reading magazine articles on how to cook soup. I keep seeing lots of soup commercials. Many restaurants are offering hearty soups on their winter menus.

While I like soup just fine, it’s not my favorite food. I do like soups in the winter; they do make you feel warmer, but the reason I am not that crazy about soups is because the majority of soups I have had are just blah. They are fine, but nothing special.

But every once in a while I come across very tasty soups, soups whose taste makes them much more memorable. After I eat them, I remember these soups for a while. And if someone I know made that particular soup, you can be sure that I had asked for a recipe.

What if the articles that you write are just like these two types of soups? You do not want your article to be fine but forgettable like the first type of soup. You want it to be like the second type of soup. You want those who have read your article to remember it and to ask for
more of your products and services.

Tomorrow I will be teaching How To Create Article Resource Boxes That Get You More Attention And More Clients Teleseminar. During this teleseminar you will learn how to get more leads and clients from your articles by creating effective and memorable resource boxes. I will also show you examples of Resource Boxes that have brought results.

The teleseminar is only for members of my online marketing mentoring program, MarketingSalad.com. Find out how to become a member and attend the teleseminar at

http://www.marketingsalad.com/articles.html

Biana Babinsky

Many people have asked me how to price their ebooks. Should you price them high? Should you price them low? Should you price them somewhere in the middle?

I have seen ebooks priced as low as $7 and as high as $297. It is all about three factors - how much value your ebook offers, how well you can sell it (your sales copy + marketing) and how many people you can reach with your marketing.

Pricing is never exact and it is all you, your expertise, your market and your marketing abilities. Sometimes I advise my clients to have an introductory ebook offer and then raise prices afterwards. Sometimes you want to price it higher as soon as you release it and keep marketing at that price.

If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get many sales.

There are many factors that go into pricing of your product:

- The purpose of the ebook and the value of the ebook

- The topic of the ebook - is it very specialized or very general?

- Market and competition research. How do you distinguish yourself from others? Do you have a unique twist on the concept that makes the ebook/ideas/methodology uniquely yours?

Here are a few more ebook pricing resources for you:

- Free article, Are You Pricing Your Products Wrong?

- A step-by-step guide for creating, publishing, pricing and marketing ebooks, Make Thousands Of Dollars With Ebooks Home Study Guide

- Online business mentoring program, MarketingSalad.com. There I teach members everything about creating ebooks and marketing them online (and much more!). As a member you can ask me for recommendations for pricing your own ebooks and other products.

Biana Babinsky

Do you need to bring in more clients and jump-start your sales NOW?

To start earning more money now without waiting for more long term strategies to kick in, I have created a process that will help you get more sales from your existing web site visitors.

Discover the process to jump-start your sales during the “How To Increase Your Fall Revenue By Turning MORE Web Site Visitors Into Customers” Teleseminar.

The teleseminar is TOMORROW, September 19th, so register now.

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to attend the teleseminar for just $1 at

http://www.marketingsalad.com/more-customers.html

Biana Babinsky

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

- Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

- Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, http://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

- Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

- Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

This past weekend we went to a Mexican restaurant and had lots of great food! Mexican food is very colorful; the combination of red tomatoes, green avocados, cilantro and other colorful food is wonderful. As we had lots of avocados at the restaurant, the talk went naturally to Avocado Consulting.

Over the years many people have asked me why I named my company Avocado Consulting. Well, there is a story behind the name. Back when I was launching my company, I needed a name for it. I have found a few names, but none of them “clicked” for me. I had a huge notepad with many names written down on it, except I didn’t want to use any one of them.

Then one day I was sitting at my dining table, trying to come up with more business names. And a few days before than I had bought avocados to make guacamole. They were sitting in a bowl on the dining table. As I was thinking of names, I kept looking at the avocados. And at some point I just paired “avocado” with “consulting” and the rest, as they say, was history.

I continued the food theme with my online business community web site, MarketingSalad.com.

Need a cool name for your business? Me and other members at MarketingSalad.com can help you brainstorm it and find the name that fits YOU and YOUR business. Click Here To Join MarketingSalad.com For Just $1

Biana Babinksy

The weather here changed from a rainy spring to nice spring to summer and back to a cold spring in a matter of days. It changes really fast around here.

Web site traffic changes almost as fast as the weather. Your web site can get a lot of traffic one week and almost none the following week. These changes can greatly affect your sales and make your revenue stream unpredictable.

So how do you make web site traffic more predictable? Better yet, how do you get A LOT of traffic to your web site every single day?

I have posted a message about how to have a good traffic week every week at MarketingSalad.com. You can read it once you join us at http://www.MarketingSalad.com.

Biana Babinsky

I am sure that you have heard that if you have a large newsletter list, you can make a lot of money.

However, it is hard to build a large newsletter list. It takes a lot of time and effort to find qualified subscribers and convince them to subscribe to your list.

There are many different ways to get more subscribers, and recently I have been testing a brand new technique to gain more subscribers. The technique is creating a lead generation web site - a web site of interest to your target market.

I am happy to report that I have been getting great results using this technique.

This week at MarketingSalad.com I am sharing the information about how I have created my lead generation web site. I am also sharing with members 5 unique ways to create different lead generation web sites - all of them are designed to get you more subscribers.

To get access to the lead generation web site information, click here to join us at MarketingSalad.com

Biana Babinsky

How can a coach network online effectively?

I have been networking online for a very long time. To start, explore online networking groups. There are different online networking web sites and groups. Some are networking mailing lists, where you post messages and receive replies from others by e-mail.

Others have messages boards, such as Ryze, Xing, MarketingSalad.com, where you post your messages on a network message board.

Others are like LinkedIn - they are more of a Rolodex for your business, where you can connect with people you know, and then connect with people your connections know, etc.
Different networking groups require different online networking strategies and approaches. I recommend that you explore different online networking organizations and see which ones work best for you. Once you find the ones where you are comfortable networking, join in and start participating on a regular basis. Get to know other members and have them get to know you.

At MarketingSalad.com I discuss in-depth how to use different online networking web sites and mailing lists. Got questions about online networking? Join MarketingSalad.com and post your questions!

Biana Babinsky

There are lots of things you can do to promote your podcast online, but the first thing you need to do, just like you’d do with any product is to make it crystal clear who you’d like to find your podcast. Who is the target market for your podcast?

Once you know who you’d like to attract, start working on using online marketing techniques to bring them in. Write articles that are of interest to your target market, and publish them in popular article directories. Doing this will expose you to a whole new segment of your target market, that would not know about you otherwise. I get weekly inquiries and countless newsletter subscribers due to my article marketing efforts. The key to article marketing is to write useful articles AND submit them as much as you can.

Also, use articles on your own web site, optimize them for search engines and make sure that you use the keywords that your potential listeners would use to drive traffic to your web site.

Do the same thing with your blog - write keyword-rich blog posts to drive more targeted traffic to your blog.

Put events together with other business owners with the same target market, so that you can get exposed to each other’s lists.

The key to using these techniques is that they are not a one-time shot. In order to get actual results from marketing your business, you should apply the techniques on a regular basis - submit 10 articles a month, continuously use SEO and put together
events, etc.

Biana Babinsky

P.S. Need help marketing your podcast online? Join my online business coaching program and learn how to market your business directly from me, http://www.MarketingSalad.com