Internet Marketing For Solopreneurs

Here is a question I was asked a few weeks ago:

Biana, if you could only use three techniques to generate web site traffic, what would they be?

Well, I hope I can use more then just three techniques (because I already use many more), but here are 3 of my favorite ways to generate traffic:

Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site.
Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.

Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Need more clients? You can learn how to use business blogging, search engine optimization, article writing and publishing to get more clients at MarketingSalad.com, the online business coaching community for solopreneurs. Here is what one of MarketingSalad.com members says about her membership:

“I came to Marketing Salad with many, many things on my “to-do” list. Most had been there for at least a couple of years. They were things like writing and submitting articles on the internet, starting a blog, increasing my newsletter list, and on and on. I read articles and listened to classes trying to learn how to accomplish these tasks, but I never took action, it was too overwhelming.

Gillian Hood-Gabrielson, Fitness and Intuitive Eating Coach, www.healthieroutcomes.com

Click Here to Join MarketingSalad.com, the online business coaching community for solopreneurs

Publishing a newsletter on a regular basis is a great way to build relationships with your potential clients. The more targeted newsletter subscribers you have, the more people are exposed to your expertise and are able to become your clients.

Therefore, as a business owner, you must use different online marketing techniques to continuously grow your newsletter list.

One way to grow your list that many business owners overlook is by using pay-per-click search engines. With pay per click search engines you don’t have to do search engine optimization; rather, you pay for every click that is sent to your web site.

Last week in the forum at MarketingSalad.com I discussed how I use pay-per-click to get newsletter subscribers. Get access to that discussion, and much, much more at MarketingSalad.com

Here is what one of the members said about MarketingSalad.com:

“The forum is packed full of advice, tips and a wealth of information. Anything I want to know about online marketing I can either find the answers there or ask the question myself.

As a result of your advice on Search Engine Optimization I updated my web site and ever since I have been getting a lot of enquiries and even better, taken on several new clients!”

Join now for just $9.97/month at MarketingSalad.com

Every time I speak about online marketing, I get many questions on how to get their name out there, get more newsletter subscribers and clients. To achieve many of these things I use article marketing. Here is why:
- Your Potential Clients Search For Your Online Before Hiring You. Many people use search engines to find information about professionals, they want to hire. If you search for my name in quotes, “Biana Babinsky”, in Google, you will find thousands of results. Many of the results are due to me writing and publishing articles online. When potential clients search for me online, these results give me credibility.

- Publishing Articles Online Promotes Your Expertise. When your potential clients read your articles, they consider you an expert. It is much easier to sell your products and services to people, who consider you an expert.

- You Can Use Your Articles To Get Better Search Engine Rankings. Better search engine rankings bring more targeted search engine traffic to your web site, and more traffic means more newsletter subscribers and more sales for your business.

Article marketing is one of my secret weapons to sell my products and services. Want to learn how I use it? Join me for the Article Marketing For Profits Teleseminar

Many solopreneurs have BIG goals for the next 12 months. For example, here are goals that lots of solopreneurs have for the next 12 months:

- Passive Income Goal: Create at least three products (books, ebooks, special reports, audio CDs) and sell them on their web site.

- Web Site Traffic Goal: Increase web site traffic at least 10 times, using article marketing and search engine optimization.

- Business Blogging Goal: Create a blog and blog on a regular basis. Have the blog attract a lot of traffic, and use it to create brand awareness, leads and sales for the business.

These sound like a great goals, but the problem is that many solopreneurs don’t follow up on them. 12 months come and go, and they are not any closer to implementing these
goals for their business.

After talking to many solopreneurs, I find this happens for a few different reasons:

- Solopreneurs and online business owners would love to implement the goals, but they do not know how to do that. They don’t know how to do search engine optimization, get a business blog or create and start selling an e-book.

They search for the information online, become overwhelmed with all the information available, and are not able to extract the information they need.

- Solopreneurs need to ask follow-up questions about marketing techniques. Many have told me that after buying an information product on search engine optimization, online marketing or passive income stream, they still need some help implementing the techniques discussed.

Since they can’t ask the author more questions about implementing the techniques in their business, they give up on marketing techniques and their goals.

- They are not connected with peer professionals. To stay on track and keep motivated, you need to be connected with peers who are working on similar goals. You can also ask your peers for feedback on your products and for testimonials and bonuses to include with your new products.

My Complete Online Marketing System, addresses all of the above issues and helps business owners achieve their passive income, web site traffic and blogging goals. Here is how it does that:

- Complete Online Marketing System includes my very popular Step By Step Complete Online Marketing Course, that describes to you in non-techy steps how to apply search engine optimization, business blogging, article marketing and other marketing techniques to your business.

- If you have questions (after working with many solopreneurs, I KNOW that you will have additional questions), the Complete Online Marketing System gives you access for a YEAR to my members-only web site, MarketingSalad.com. There I answer members questions on everything from choosing the right keywords to commenting on other people’s blogs.

- Need testimonials for your brand new product, or want to brainstorm with other members? This is what the forum at MarketingSalad.com is for - members share ideas and discuss how to use online marketing to get more clients and earn more money online.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and membership in
MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until today at 10 pm Eastern Time, you can grab The Complete Online Marketing System for just $97 - save $70!!

WARNING: Today is the last day to get the Complete
Online Marketing System at the ridiculously low price of $97. Today at 10pm Eastern time the price is going to $127. Get it today before 10 pm Eastern and get the discount at http://www.avocadoconsulting.com/rlinks/zcomplete

Many people have asked me for a Complete Marketing System - ONE system, that will teach them everything about marketing online. They want to have ONE reference to which they want to turn whenever they want to use a new online marketing technique - online networking, article marketing, search engine optimization, etc. They also want to have a place to ask marketing questions and get clear answers - not the wishy-washy answers you get at free marketing forums.

I have created the Complete Online Marketing System to give business owners ONE business resource that answers all of their questions.

The Complete Online Marketing System helps you learn step-by-step directions for marketing your business online, getting more clients and making money. AND it gives you access to me, Biana Babinsky, the online business consultant, expert and author for a whole year to ask questions and brainstorm marketing ideas.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until July 14th, you can grab the Complete Online Marketing System for just $97 - save $70!!

Biana Babinsky

P.S. I am tired of seeing people offer specials and not increase their price after the deadline. This devalues their special offers. However, when I say that I will raise prices, I always do. On July 14th, 2006, at 10pm Eastern time the price for the Complete Online Marketing System will go up to $127. Then, on July 31st, 2006, the price will go up to $147. Save and get Complete Online Marketing System for just $97!

Are you experiencing a summer slowdown in your business? Many business owners are. Many of your clients go on vacation in the summer. Thus, they are not working with you, and, not sending you money.

Therefore, you have some free time this summer! Spend this time learning about marketing and promoting your business! Then, in September, when everyone is back from vacations and ready to do business, you will have much more ideas how to get clients, how to promote your business and how to make money!

Join us at http://www.MarketingSalad.com and get all of this
for just $9.97/month:

- How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

- Business Audio Recordings on search engine optimization, online networking, and much more are available.

- Answers to All of Your Marketing Questions at the members-only forum.

- Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

See what others say about their membership and join at http://www.MarketingSalad.com

One of the partnerships ideas that I discussed during the Earn More Money By Creating Win-Win Situations Teleseminar is leveraging each other’s mailing lists for creating win-win situations.

When you are promoting a product or an event with a partner, and plug it in both mailing lists, both of you will get extra exposure from this. A true win-win situation.

I have discussed many more ideas for you to get extra promotion for yourself and your products by creating win-win situations with others. You can get the recording of the Earn More Money By Creating Win-Win Situations Teleseminar by joining MarketingSalad.com at http://www.MarketingSalad.com

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online for your home based business.

Hi, everyone

I am on a mission on help hundreds of solopreneurs to get more clients and earn more online. To do that, MarketingSalad.com has a very clearly defined mission:

“MarketingSalad.com is an online business community, that helps its members create passive income streams, promote their business online and create win-win situations with other members.”

I want you to succeed with your business, get more clients, get more online publicity and make more money online. This is why I am giving you access to all of this for just $9.97/month:

- How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

- Business Audio Recordings on search engine optimization, online networking, and much more are available.

- Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

- Members-only forum to ask questions, get answers, and mastermind with other members.

Learn more and join at http://www.MarketingSalad.com

So, what is in your marketing funnel? Many coaches, consultants, and solopreneurs I have met have two items in their funnel - a free newsletter or ezine (or a free consultation) and a paid coaching / consulting session for hundreds of dollars.

A jump from free to $300/hour is HUGE, and many people are not ready for it. This means that you are not going to be able to make money from a vast majority of people who contact you, because they are not ready to pay your one on one fees.

So is there other way? Can you help people who are not ready to pay your hourly fees, and still make money? My answer is a resounding YES.

To do that, you need to create a Create Passive Income Stream Pyramid. This pyramid will have more then just a freebie and consulting / coaching sessions. It will include lots of other products in-between, such as group coaching, workshops, ebooks, audio recordings and more.

I have created a special Passive Income Stream Pyramid Worksheet for members of MarketingSalad.com. Join MarketingSalad.com for just $9.97 and grab a copy of Passive Income Stream Pyramid Worksheet

I am re-launching MarketingSalad.com to help solopreneurs and business owners learn how to market their businesses online, get more online clients and build powerful partnerships to reach out to more potential clients.
Here is what members of the NEW MarketingSalad.com get:

• How-To Guides and Worksheets. How-to guides and worksheets help you zero in on specific concepts, and learn how to use them effectively. How-to guides on article marketing, search engine optimization and more are already available.
• Business Audio Recordings. Learn online business concepts by listening to business audio recordings. Recordings on search engine optimization, online networking, creating an online marketing system and more are already available.
• Masterminding and Partnership Building. The best way to grow a business is to think together, share ideas, and receive input from other members. You are able to network and interact with other online professionals and create win-win partnerships together.
• Marketing Mentoring and Support Directly From Biana Babinsky. I do not hold back and I tell you what worked, what didn’t, and how you can use my experiences to accelerate your own marketing efforts. I answer ALL of your questions in the members-only part of the web site.
• Expert Teleclasses. Learn online business and marketing, PR, search engine optimization, newsletter publishing, article writing and much more directly from experts. Non-members pay $17-$27 just to attend each class, but they are free to attend to you, as a MarketingSalad.com member.
• Discounts on Products and Consulting. Get 20% off all of my e-books and special reports, including my popular Online Marketing Course and SEO Special Report. You will also get 20% off marketing consulting and mentoring.

You will get all of this for just $9.97/month.

Join MarketingSalad.com Now and Start Taking Advantage of The Offerings