I have met many different coaches - business coaches, life coaches, career coaches and many others, who think that the only way they can help people in their target market is by providing one-on-one coaching services to their clients.
However, when you only provide one-on-one coaching services, you are not able to help all the people that you want to help. Your one-on-one coaching services are outside of many people’s price range, so, as a result, many people will not be able to get access to your help and your expertise, if the only thing that you offer are your one-on-one services.
When you go beyond one-on-one coaching services and start offering products and programs in addition to services, great things happen. Because your products are priced lower than your services, more people are able to work with you. More people will be able to get results from working with you, and you will be able to share your expertise with more people and increase your revenues - what could be better?
Here are three different ways for to you move beyond offering one-on-one coaching services and start to offer products as well:
- Group Coaching Services is a great way to help people in your target market. When you offer group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance and your ideas.
They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!
- Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.
Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.
- Home Study Guides. Package your knowledge and information into different media - audio, video, text documents, etc. Use these different documents to create Home Study Guides - packages that contain information in many different formats.
I have just outlined three additional ways to go beyond offering one-on-one services and start adding more products and income streams to your service business. To learn the process for adding multiple streams of income to your service business get the How To Create Multiple Streams Of Income In Your Business Study Guide at