Internet Marketing For Solopreneurs

Many people have asked me - what is the best marketing technique to use to sell more books? If I start blogging, will I sell more books next week? Will article marketing sell 100 more copies of my ebooks?

Truth is, no marketing technique - blogging, search engine optimization, article marketing or any other one - will increase your sales immediately.

What you need to find out is how a particular marketing technique will fit into your overall marketing plan.

Many marketing techniques are designed to bring people interested in what you do to your web site. However, those techniques don’t account for what happens AFTER you bring them to your web site.

If you do absolutely nothing in addition to blogging, people will come to your blog, read it, linger for a bit and leave. This is because there will not be any incentive for them to stick around.

People are bombarded with tons of marketing messages every day. Many of your blog visitors will forget about your blog and its address two minutes after they leave it.

Therefore, it is imperative to make sure that you can collect the e-mail addresses of people who visit your blog. If you can get their e-mail address, you will be able to e-mail them, market to them, and sell your books to them long after they have visited your blog.

You should do this with every marketing technique you use - figure out how to use it to add people to your list, so that you can continue to market to them long after they have visited your web site.

Next week I am teaching a free teleseminar, 5 Steps To Selling More Copies Of Your Book Or Ebook.
I will be talking about creating a marketing plan to promote your book online and get more sales. You can register for the teleseminar FREE at http://www.avocadoconsulting.com/books.html

Biana Babinsky

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

- Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

- Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, http://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

- Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

- Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Do you need MORE coaching, consulting or other type of service clients?

If you do, I recommend that you create a process for bringing leads and prospects to your business. That way you will have potential clients coming to your business every single day.

My free report, “Top Strategies To Get Coaching Clients Online” discusses how to use the Internet to get more clients.

Here is what the report will show you:

- Exactly how to make your web site get you more clients

- How to get more prospects to come to your business

- Real information on how to work less, while making more money

and much, much, much more

The report will show you how to use the Internet to get more clients to your web site.

You can get the report, FREE, at http://www.avocadoconsulting.com/free_report.html

Biana Babinsky

If you are thinking about publishing an ebook, now is the best time to do that! September is just around the corner, and in September many people will be looking for personal development and educational materials.

So if you have been thinking about creating an ebook, now is the perfect time to get started!

Here is the plan for publishing an e-book for you:

- Write the e-book

- Get the e-book proofread/edited

- Decide on the format you want to publish the e-book in. I recommend using PDF format. PDF readers are freely available for different computers and operating systems, so whoever buys your e-books will be able to read them.

- Decide on how you will sell the e-book on your web site. You will need to be able to accept credit card payment on your web site and, once they payment is processed, direct the buyer to the place where the buyer can download your e-book.

- Decide how to market your e-book. If you want people to buy your e-book, you will need to market it.

There are many marketing methods to market your e-book. They include creating a blog around your e-book, article marketing, search engine optimization and many more.

- Now put the pieces together and you are able to sell your own e-book online!

To learn more about publishing and marketing your ebook online, get the Make Thousands Of Dollars With E-books Home Study Guide at http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

If you are about to launch an ebook, you should know that you can make lots of extra money by launching your ebook at the right time.

I have coached many business owners on writing, putting together and launching e-books. My clients ask many great questions when I work together with them on their e-books. They want to know how to write an e-book, how to format it, how to brand it and how to market it. But they usually do not ask an extremely important question. This question is about when to launch their ebook.

Click Here To Find Out The Best Time To Launch Your Ebook

Biana Babinsky

Do you want to get MORE coaching clients using the Internet?

Here is the problem: Very few people will contact you about buying your coaching services as soon as they visit your web site. Coaching service is a high ticket item, so your potential customers need some time to think about hiring you and get to know you before buying your services.

How do you get people to buy your services? Here are some tips to help you:

- Draw your potential coaching customers into your circle of influence by offering them something of value for free to get them to register for your e-mail list. The freebie can be a report, an audio recording, or anything else that will take you one time to produce and then people can download without your direct involvement.

- Send out your newsletter on a regular basis. According to some research I have seen, people need to hear about you 7 times(!!) on average, before buying. Keep in touch with your subscribers, share useful information and remind them about your services. This will help you turn some of them into buyers.

- Create other products. Many of your subscribers will never buy your coaching services, but they may buy cheaper products, such as special reports, ebooks, teleseminars, etc. Create other products based on your expertise to create multiple streams of income and get more buyers.

- Get more traffic. You need a lot of web site traffic in order to get more newsletter subscribers and coaching clients.

Use online marketing techniques such as search engine optimization, ezine publishing, blogging and other to get more web site traffic and clients.

My free report, Top Strategies To Get Service Clients Online shows you the step-by-step approach for getting clients online. You can get the report at http://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling - whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Every day I see coaches offering free coaching sessions and I just want to tell them to STOP! This is because offering free services is not a good way to get clients. Your time is valuable and you should only offer your coaching services to people when you are getting paid for them.

“But Biana” - I have heard many of my clients say when I told them not to offer free coaching sessions - “if we don’t offer a free coaching session, how do we find out I and the potential client are a good fit?”

This is a great question! It is important to make sure that there is a good fit for the two of you to work together. I recommend that instead of offering free coaching you offer a free “Getting To Know You Consultation” to people who are interested in your coaching services. Keep the session short, about 30 minutes and pre-qualify your clients before talking to them. Your time is valuable, so doing the pre-qualification work will help you see who is serious about working with you.

If you are not doing it yet, ask your potential clients to fill out a pre-consult questionnaire for me to get to know them better. Doing this also shows a commitment and interest from their side.

But what helped me even more to NOT offer any free services was creating products - E-books, Home Study Guides, Members-Only Web Site and Teleseminars.

When I get e-mails from prospective clients asking about my services, many times I can tell that the one-on-one service may not be appropriate for them. However, an e-book or some other product might be very useful.

When I am able to offer my products to people who can’t afford my services, or are on the fence about them, I am able to generate revenue from the situations that I would not be able to get anything out of if I only had my services to offer.

If you are a coach who offers ONLY services, I strongly recommend to look into creating multiple streams of income by creating and selling products in addition to services.
My Complete Step By Step Information Products Guide shows you a step-by-step process for creating e-books, teleseminars, members-only web sites, special reports and other products. You can get it at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Hi,

The Make Thousands Of Dollars With Your Teleseminars Series starts tomorrow, Wednesday, August 1st, so register now at
http://www.avocadoconsulting.com/rlinks/zteleseminars

—————–

Do you want to create and teach a profitable teleseminar this year?

Now is the best time to create one, because if you do, you will be able to promote and
teach it in September.

Many adults go on vacation when their kids are off from school. Once the children go back to school is September, adults go back to life and work. This is why September is one of the best times to launch a new teleseminar or bring back one you have already done in the past.

Join me for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series to discover:

- How to put together a teleseminar in just a few weeks, so that you are ready to teach your first teleseminar in September

- How to find the most profitable teleseminar topics

- The most important thing to mention in your teleseminar sales letter - it will help you at least double the number of your teleseminar participants

and much, much more.

Register for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zteleseminars

Both my husband and I love cooking and entertaining. So when we had friends over for dinner a few weeks ago, we cooked the whole dinner from scratch. We made roasted eggplant and red peppers with fresh basil and garlic as an appetizer. The entree was chicken parmesan with pasta and we made a great summer salad to go with it. Our guests loved our cooking!

Dessert is a whole different thing, though. Neither one of us likes to bake or make dessert (we like to eat it, though), so for dessert we had excellent cannoli from my favorite bakery.

While we can cook tasty meals and enjoy doing it, we know that we don’t like baking. When it comes to dessert we outsource it to someone who knows how to do it and can do it better than we can. And by doing this we can concentrate on things we enjoy, such as cooking and spending time with our guests, while knowing that we had great cannoli waiting for us for dessert.

To get best results for your business, it is important to define exactly what you are an expert at and promote your expertise. Discover how to promote your expertise by teaching, join me for the Make Thousands Of Dollars With Teleseminars Series that starts on August 1st.

Register for it now at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky