Internet Marketing For Solopreneurs

One of the goals that my clients make every year (this is also a goal that I make every year) is adding more people to their lists. If building your list is not your goal for 2009, go to your goal list right now and add it!

Why should you build your list? There are probably over 100 reasons to do that :), but here are top 5:

- Become Known To Your Target Market. It is hard to get people to do business with you when they don’t know that your business exists. Once you publish your newsletter that reaches your target market, many more people will be able to get to know you.

- Get MORE People To Come To Your Teleseminars. If you struggle with getting participants for your teleseminars, a large list can help! When you need more teleseminar participants, just send an email to your list to invite more people to register.

- Be Seen As An Expert. One thing that many experts do is publish a newsletter. They use it to learn more about their target market, share tips and ideas, and promote their products and services. Start building your list to be seen as an expert!

- Get MORE Clients. Do you need more service clients? Let your subscribers know about your services to get more clients!

- Get MORE Customers. Looking to sell you information products? Your list is extremely important when it comes to selling ebooks, home study guides and other products.

As you can see, your list can help you dramatically increase your number of clients and revenues. Make sure to make list building one of your 2009 goals and watch your profits increase!

Not sure how to build your list? Join me for FREE Teleseminar, 3 Most Important Keys For Building Your List!

The teleseminar will take place on Friday, January 9th, at 2pm Eastern (NY) Time. If you are not able to attend at that time, you will receive the audio recording of the call.

Register at http://www.effectivelistbuilding.com/a/

Biana Babinsky

Every once in a while I receive a question from a coach who has heard that newsletters are old news and web 2.0 is the way to go. Here is a question I received recently:

Question: Biana, I have been a life coach for about 4 years now. I have been publishing my newsletter for about 2.5 years. About 6 months ago I started reading articles and hearing from everyone that newsletters are outdated and that I should start using web 2.0 exclusively.

Did I make a mistake? Should I have been publishing my newsletter instead of starting the blog and doing social networking?

My answer: First of all, I LOVE web 2.0. Blogging and social networking has been bringing leads and clients to me for a very long time. However, your newsletter is a foundation of your marketing strategy. Before you blog, before you use social networking sites, you MUST have a newsletter.

Let me explain. Your newsletter helps you build long term relationships with people in your target market. It is your most important piece in your marketing strategy. When you meet people in your target market - in person, through speaking or networking, or online, though social networking, article marketing, etc - you need to invite them to get on your newsletter list.

Once they get on your list, they will be able to receive your newsletter, get to know you and become aware of products and services that you offer.

The best way to use web 2.0 is to use it to get more people to subscribe to your newsletter. When people are reading your blog, make sure that you invite them to subscribe to your newsletter. You can do that by using an invite in the blog header, including a newsletter subscription box in your menu, etc.

And when you are using social networking, make sure that your personal pages on different social networking sites promote your newsletter. That way you can use your newsletter to continue building relationships with people you meet at social networking sites.

So I recommend that you continue using your blog and social networking sites, but you should also find a way to continue building relationships with people you meet through those means.

I talk a lot about using your newsletter to get clients in the Grow Your List Home Study Course that you can see at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Over the years I have helped hundreds of coaches get clients and sales from their newsletters. Since I have worked with hundreds of coaches on improving their newsletters, we have had quite a few conversations on how often to send out a newsletter.

Before working with me, many of my clients have sent out their newsletters once every two or three months. Sending out your newsletter once every two or three months will not bring any results - this is way too rare for building relationships and getting your subscribers interested in what you have to offer.

If you are struggling with how often you should send out your newsletter, here are frequently asked questions about the frequency of sending out your newsletter:

Q: I don’t want to bother my subscribers too often, and sending out my newsletter more often than every two months feels like I am bothering my subscribers and wasting their time. What should I do?

Biana’s Answer: First of all, you are not bothering your subscribers by sending them your newsletter. They requested it by subscribing to it and they want to hear useful and interesting things from you.

You are the expert, and they want to read information and tips that come from you, the expert.

Q: I only send something out when I have news in my business, such as a new service. Why would I send out my newsletter if I have nothing new in my business?

Biana’s Answer: Your newsletter is not just about your business. While you should use it to promote your business, you should also use it to build relationships with your subscribers and sharing useful information with them.

You need to send out your newsletter more often in order to build relationships and connect with your readers. Also, if you do have a new service to promote, promoting it just once will not do much. Your potential customers need to see your information at least 7 times before making a purchase. Therefore, you should promote your new service in a few of your newsletter issues in order to get more clients.

Q: Every time I send out my newsletter, a few people unsubscribe. So if I send out my newsletter every few months, I will get fewer unsubscribes, right?

Biana’s Answer: Think back to the purpose of your newsletter. Its purpose is NOT to get fewer unsubscribes. Its purpose it to introduce you to many people in your target market, promote your expertise and sell your products and services.

As I mentioned in the answer to the previous question, your potential customers need to see your message on average 7 times before deciding to buy from you. They also need to remember that they heard your message earlier. If they only see your message every two months they will not remember it at all. So if you only send out your newsletter every few months, very few people are going to believe you and buy from you.

Learn the exact information that I use to help my clients get clients and sales from their newsletters with the Grow Your List Home Study Course at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

One of the first things that I teach my clients is how to to start and use a newsletter that will get them clients - every time.

A newsletter is a great way to connect with your potential customers, build relationships with them and get more clients and more sales. My newsletter has been a source of clients and product sales for many years for me. This is why starting and publishing an effective newsletter is one of the first steps I teach to my clients who want to run a profitable and sustainable coaching business.

If you don’t publish a newsletter yet, you should start doing it now! Here is how to get started publishing a newsletter:

- Pick a newsletter publishing service to use to send out your newsletter - there are many to choose from. Aweber, 1 Shopping Cart and many more. Compare the pricing and features that each service offers, and see which ones you will need for your business.

- Make a commitment to sending your newsletter out on a regular basis. The only way to build a relationship with your subscribers and convince them to buy from you is by being in touch on a regular basis. You have to make a commitment to send out your newsletter on a regular basis, otherwise you are just wasting your time.

- Offer a free gift to everyone who subscribes. A gift can be an e-book, audio recording, special report, etc. You want to bring in as many subscribers as possible, and an attractive gift that your potential subscribers want will convince more of them to subscribe to your newsletter. More subscribers = more potential customers to keep in touch with and build relationships with!

- Write an effective newsletter that provides your subscribers with value and at the same time promotes your products and services. When people read your newsletter, they want to read valuable information that is going to help them. Use your newsletter to promote your expertise and share information with your subscribers at the same time.

Your newsletter should provide a nice balance of tips for your subscribers and at the same time let them know about your offerings.

In my Grow Your List Home Study Course I share the exact steps for starting and publishing a newsletter that will help you get more clients and product sales. You can grab it at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Biana Babinsky is the online business coach, expert and author who teaches coaches, consultants and other business owners how to grow their lists and use their lists to get clients. Get her Grow Your List Home Study Course to discover how to grow your list faster and use your list to get product buyers, teleseminar participants and one-on-one clients. Learn more about the Home Study Course at http://www.avocadoconsulting.com/rlinks/znews

In order to build your list you need to:

1) Have a great offer on your web site for new subscribers

2) Drive your target market to your web site in large numbers in order for it to take advantage of your offer and subscribe to your newsletter

You can achieve #1 by promoting your free report all over your web site. I recommend having your free offer front and center on each and every page of your web site.

And to achieve #2 you need to start working on using online marketing techniques to drive targeted traffic to your web site every single day.

There are many different marketing techniques you can use - search engine optimization, article marketing, blogging, networking, etc. The idea is to drive your target market to your web site, so that they can see your free gift offer and subscribe to your newsletter.

It is also a numbers game - the more traffic you can drive to your web site, the more people are going to subscribe to your newsletter.

Discover how to build your list faster during the Grow Your List Teleseminar Series. There are just a few seats left, so register quickly at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

How do you feel when someone unsubscribes from your newsletter? Do you feel a bit upset? Do you want to know why they have unsubscribed?

People unsubscribe for many different reasons. But since they do not want to receive your newsletter, they are not your ideal subscribers/potential clients.

Don’t spend your time thinking about why people unsubscribe. Instead, concentrate on making your newsletter the best it can be for people who are still your subscribers. These are the people who you will be able to share information with and also will be able to turn into clients later on.

There will always be people unsubscribing from your newsletter. This is because not everyone
is your ideal potential customers and not everyone is going to resonate with your message. This is exactly what you want to happen - you want them to self-select, so that you are communicating with the people who really want to hear from you. The more targeted your list is, the better conversion rates you are going to get from it.

There are two things that I recommend to my clients to concentrate on for their newsletters:

#1 is growing their list fast and getting as many subscribers as possible.

#2 is experimenting with their newsletter to find content/format that will benefit both you and your subscribers.

Discover how to build your list fast, register for the Grow Your List Teleseminar Series. During the Series I will share with you many effective techniques for building your list, and 95% of these techniques are FREE to apply.

Biana Babinsky

It is not enough to have many newsletter subscribers. In order to have a successful business you need your subscribers to actually buy what you have to offer.

So the question becomes, how to make your newsletter subscribers more responsive to what you have to offer?

Here are some questions to ask yourself to help you make your newsletter convert better:

Are people on your list in your target market? If they aren’t, they are not interested in buying what you have to offer.

Do you offer your subscribers what they want? Your target market has to want, need and be able to afford your products and services in order to buy them.

Do you contact your subscribers too much/too little? Sometimes when my clients tell me that they can’t get sales from their newsletter, it is because they e-mail them too many times or too few. Much more often it is too few - if you send out your newsletter once every three months, your subscribers may just forget who you are.

Do you ask your subscribers to buy? In order to get people to buy, you have to ask them for the sale.

Is your list large enough? The more subscribers you have, the more sales you are going to be able to get from your list.

Discover how to get more newsletter subscribers and convert them into buyers with the Grow Your List Home Study Guide. You can find out more about it at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

- Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

- Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

- Create a free gift to promote to your potential subscribers.

- Make your subscription information VERY visible on your main page.

- Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

Are you a consultant? Is it heard to get your name out there and drum up new business?

To get your name out, promote your business and get clients you need to create an online marketing plan that you can follow step-by-step. Here is what I recommend:

- Start a mailing list for your business. Most of the people you come in contact with won’t buy from you the first time they hear about you. Ask them to subscribe to your newsletter, so that you can keep in touch with them and promote your business to them on a regular basis.

- Publish your newsletter on a regular basis. People need to hear from you 7-10 times on average, before buying from you. Keep in touch on a regular basis and you will get MORE customers.

- Get more newsletter subscribers. More subscribers means more buyers down the road. Promote your newsletter on a regular basis and take at least one action EVERY DAY to get more subscribers.

- Get more web site traffic. MORE web site traffic translates into MORE buyers. Use search engine optimization, business blogging, article marketing and other techniques to get more traffic to your web site.

I discuss how to do this in more detail in my FREE Special Report, Top Strategies To Get More Clients at http://www.avocadoconsulting.com/free_report.html.
Biana Babinsky

Did you know that the best way to get more clients and sell more products and services is by having many newsletter subscribers?

When you have many subscribers and you keep in touch with them on a regular basis, great things happen. You can let them know about your products and your upcoming events and you will get many sales and sign-ups.

The best way to grow your e-mail list without increasing your web site traffic is by creating an effective gift that you will give out to your new newsletter subscribers.

Everyone likes gifts, so when you offer your potential subscribers a gift, they are much more likely to subscribe to your newsletter. But that’s not all! When you offer your potential subscribers a gift that is effective and useful to them, you can triple the number of your subscribers without increasing your web site traffic!

Get the “How To Triple The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic” Audio Recording.On this audio recording you will discover how to create an effective gift that will help you TRIPLE the number of your newsletter subscribers.

This teleseminar is open only to members of MarketingSalad.com, so learn how to join MarketingSalad.com and attend the teleseminar at

http://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky