Internet Marketing For Solopreneurs

Why are you applying a marketing technique?

Many times I see coaches and consultants use a marketing technique because they heard that other coaches and consultants use it to get clients or because someone they know recommended it to them.

When you are applying a marketing technique (and this goes for any technique - creating a web site, joining local networking groups, doing article marketing, blogging, teleseminars, etc), you need to know the outcome you are looking for and you need to tailor your actions to get that outcome.

Don’t use article marketing or local networking or blogging or teleseminars or any other techniques because others are using them. Use them because they help you do something very specific, such as build your list.

And in order to accomplish that, look at every aspect of a marketing technique you are applying and optimize it for accomplish your specific goal. For example, when using article marketing, you need to pick article topics that appeal to your target market, create a Resource Box that will get people to subscribe to your newsletter, etc.

Or if you are optimizing your web site to get more newsletter subscribers, you want to optimize each page on the web site to get subscribers, etc.

When you decide to use a marketing technique, do some research, find out if it fits into your overall marketing strategy. If it does, spend some time and learn how to apply this technique effectively, so that you can get results.

My Complete Step by Step Online Marketing Course teaches you, step-by-step, how to apply different online marketing techniques to your business.

Biana Babinsky

Word of mouth marketing s very important for any service business owner. Word of mouth marketing occurs when your clients recommend your products and services to other people in your target market.

When many people recommend your products and services, more people are talking about you and your business and you get more clients as a result. Imagine your clients recommending you to people they know, and those people recommending you to the people they know, etc….

Continue Reading Word Of Mouth Marketing For Your Business

Biana Babinsky

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

Do you want to get more clients for your coaching business? Getting coaching clients is a goal of many coaches, but not all of them are able to bring more clients to their business. This is happening because many coaches are not following a plan for getting clients.

Instead of creating an effective plan, they just do random marketing once in a while. I knew a business owner once who marketed randomly. One day he heard from an expert that blogs are great for getting clients….

Click Here To Continue Reading 3-Step Plan To Get Clients Online

Biana Babinsky

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

- What Makes A Web Site Effective?

- Does Your Web Site Do ALL This?

- Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in the Complete Step By Step Online Marketing Course For Service Professionals.
Biana Babinsky

Are you looking for more clients for your business? Do you need more one-on-one clients? Do you need more members for your membership web site and more teleseminar participants? If you need to add more clients to your practice, start using article marketing to promote your business as soon as possible!

Article marketing will help you get more web site visitors in three different ways. First, you will start getting traffic from article directories as soon as you submit your articles to them….

Continue Reading How To Use Article Marketing To Get Clients

Biana Babinsky

If you watch TV or read magazines and newspapers, you will see that large companies keep running ads for the same products over and over and over again.

Why do they do this? Don’t they know that we have already heard about the product? How many times do we need to hear about an upcoming sale?

Turns out we need to hear about a product many times before we make a buying decision. We are bombarded with many ads and marketing messages every day. Just think back to your day - how many ads did you see? If you just opened a magazine or turned on your TV you have seen dozens.

The statistics that I have seen sometime ago says that you need your potential customers to see your message 7 times on average before taking action. This statistic is old, so I would not be surprised that the number has increased by now, given how many ads we see every day.

So what does this mean to you as an advertiser? This means that you should repeat your ad at least a few times for the most impact.

But do not run exactly the same ad all the time. I recommend varying your ad, even if it is for the same product, so that you can generate more interest in it. Any product or service would have a few different benefits. Each benefit appeals to different people. If you keep sending out the same ad, focusing on the same benefit, you are going to appeal to the same people.

If you write a few different ads discussing different benefits and send out different ads, you are going to get more people interested in your product or service.

Discover how to write effective online ads during the How To Write Effective Ads Teleseminar that I will be teaching tomorrow. You can learn more about it at http://www.marketingsalad.com/effective-ads.html

Biana Babinsky

Have you heard about Ron Paul? He is a presidential candidate, and I have been hearing more and more about him lately.

He is using the Internet to promote his campaign and fund raise, and people notice. This article talks about Ron Paul using YouTube and MySpace, free resources available online. Any business owner can use the same resources to promote themselves.

Even more impressive, he raised $4.2 million in one day, also thanks in big part to Internet fundraising.

And his doing so is getting Ron Paul even more publicity. The Internet buzz helped him raise the money, and now the fact that he raised it is getting him even more publicity. Buzz and publicity bring even more buzz and publicity.

Start generating buzz for your own business! Read my article How To Generate More Word Of Mouth Marketing For Your Business.

Biana Babinsky

Many people have asked me how to submit articles online. In order to help them I have created Article Submissions How-To Guide, that discusses the step-by-step process for submitting articles online.

But you can only get the Guide if you register for the Article Marketing For Service Professionals Teleseminar Series before 6pm Eastern Time tomorrow, November 8th.

Article marketing is one of the best techniques you can use to attain an expert status. One thing that many experts have in common is writing to promote themselves and their business. When you write articles, your potential clients read your articles and start thinking about you as an expert.

I have designed an Article Marketing Process to help coaches, consultants and other service professionals to become experts. This Process helps you attain an expert status and use it to get more web site traffic, more newsletter subscribers and more clients.

I will be teaching this process during the Article Marketing For Service Professionals Teleseminar Series. Here is what you will learn during this information-packed series:

- How to use article marketing to promote your expertise

- An easy way to write effective articles

- How to use your articles to get more clients

Register for the Teleseminar Series before 6pm tomorrow, November 8th and you will also receive my Article Submissions How-To Guide at no charge.

Learn more about the Article Marketing For Service Professionals Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

A few months ago I ran into a solopreneur in a state of total panic. She had started her business four years ago and her main marketing activity (her ONLY marketing activity, in fact) has been advertising the business on a particular web site. The web site was popular and was bringing her about 90% of her clients. Now the web site was closing and the solopreneur was panicking because she had no other reliable source that will bring her customers…..

Continue Reading Solopreneurs, What Is In Your Marketing Plan?

Biana Babinsky