Archive for the 'Online Copywriting' Category

Longer Sales Letters Produce Better Results

Friday, November 23rd, 2007

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

Online Copywriting: How To Create Effective Web Site Copy

Thursday, November 15th, 2007

When your potential customers visit your web site you can’t be there to talk to them, answer their questions and convince them to buy your products. The only thing that they can go by to make a decision to hire or not to hire you is your web site copy.

Because of this it is extremely important to have extremely effective web site copy. When you are selling your products and services online, your copy is the only thing that will convince your potential customers to buy from you. On the other hand, if your copy is not effective, it will make your potential customers visit your competitors’ web sites…

Continue Reading How To Create Effective Web Site Copy

Biana Babinsky

Are You Advertising Enough?

Wednesday, November 14th, 2007

If you watch TV or read magazines and newspapers, you will see that large companies keep running ads for the same products over and over and over again.

Why do they do this? Don’t they know that we have already heard about the product? How many times do we need to hear about an upcoming sale?

Turns out we need to hear about a product many times before we make a buying decision. We are bombarded with many ads and marketing messages every day. Just think back to your day – how many ads did you see? If you just opened a magazine or turned on your TV you have seen dozens.

The statistics that I have seen sometime ago says that you need your potential customers to see your message 7 times on average before taking action. This statistic is old, so I would not be surprised that the number has increased by now, given how many ads we see every day.

So what does this mean to you as an advertiser? This means that you should repeat your ad at least a few times for the most impact.

But do not run exactly the same ad all the time. I recommend varying your ad, even if it is for the same product, so that you can generate more interest in it. Any product or service would have a few different benefits. Each benefit appeals to different people. If you keep sending out the same ad, focusing on the same benefit, you are going to appeal to the same people.

If you write a few different ads discussing different benefits and send out different ads, you are going to get more people interested in your product or service.

Discover how to write effective online ads during the How To Write Effective Ads Teleseminar that I will be teaching tomorrow. You can learn more about it at

Biana Babinsky