Internet Marketing For Solopreneurs

And, more importantly, is it worth telling? This is what an article on CNN is asking, Everybody has a story — but is it worth telling?.

While the article is specifically about memoirs, I think it applies to other genres as well. As someone who works with authors on self-help and other how-to non-fiction titles, I always recommend to my clients to do research to see if there will be demand for their book/e-book before they actually write it.

That way if you decide to go ahead with your idea, you will see how realistic your projected numbers are, and how much demand there is in the market for your idea.

Biana Babinsky

One of the most important concepts in online marketing is a landing page. A landing page is a page where your visitor lands to do something. It could be a page where your web site visitor lands following a link from your PPC ad. It could be a page where your web site visitor lands to purchase your ebook. In short, it is a page, where your web site visitor comes to take action.

The best rule to remember about a landing page is one action - one page. What is an action? An action is the action you want your web site visitor to take on the landing page. The action can be subscribing to your newsletter, buying an e-book or registesting for a telseminar.

The most successful landing pages don’t try to be all things to all people. Rather, they concentrate on getting a user to take one action and one action only. When someone lands on a landing page like that, they only have two options - take action or leave.

So, what about your landing pages? If your landing pages are not producing results, it is time to take action!

- Review your landing page. Are you only asking your web site visitors to take one action per page? If you are asking them to take more than one action, make a change to ask them take just one action.

When I helped a client change her landing page for a teleseminar to only have one available action to take, she was able to double her sign-ups!

- Review your web copy. The sales copy on your landing page is very important as well. Does it convince your web site visitor to take action? If not, you need to improve your sales copy to make it convince your visitor to take action.

- Review your marketing. How do you promote your landing page? Do your promotions help you qualify your visitors, so that the ones who do come to your landing page are already targeted customers?

I will be talking about effective landing pages during this month’s MarketingSalad.com teleseminar. You can register for it at http://www.marketingsalad.com/websites.html

Biana Babinsky

Do you need more clients for your business? Getting more clients is a goal of many business owners, but not all of them are able to bring more clients to their businesses. This is happening because many business owners are not using the right marketing techniques for getting clients.

Many business owners market randomly, instead of concentrating on effective marketing strategies that have been proven to be able to bring in clients over and over again. I recommend that you use these three marketing strategies in your marketing plan no matter which marketing techniques you use and no matter what kind of marketing you do. Doing this will result in more clients for your business…

Continue Reading 3 Keys For Getting More Clients

This is the conclusion I came to after analyzing how thousands of coaches, consultants and other online business owners market their business online. In fact, the majority of business owners are wasting their time by marketing online.

Why is that? Many coaches, consultants and other business owners have spent hundreds (sometimes thousands!) of hours on driving traffic to their web sites. However, even though they brought traffic to their web site, they did not turn this traffic into customers. All the time that they spent on driving traffic to their web site was a complete waste of time!

So what can you do about this? How do you stop wasting time and get started with using online to actually get results for your business?

In order to do that, you need to create a strategy for how you are going to use your web site traffic. You need to have a strategy for driving traffic to your web site AND you need to have a strategy for using your web site for turning this traffic into clients. If you have millions of people coming to your web site every day, but your web site isn’t doing anything with them, you are not going to make a single penny from all this traffic.

Once you have a comprehensive strategy for dealing with your traffic AND you have a web site that implements this strategy, you are going to be able to turn your web site traffic into prospects and clients.

Stop wasting your time marketing online! Discover how to create and implement an effective strategy for using your web site to turn your web site traffic into clients during my upcoming teleseminar, How To Use Your Web Site To Get Clients at http://www.marketingsalad.com/websites.html

Biana Babinsky

Recently I have been exploring Facebook, the online social networking site, in more depth. I have been a member for a while, but I haven’t used my account that much. By the way, if you are a member, you can search for me and send me an invitation to connect.

I have been using Instant Messaging a very long time. I have been using it for connecting and networking and I have also been using it extensively with my clients.

Now Facebook is putting the two together - you can now use a new instant messaging feature directly on Facebook to chat with your friends.

Check out more on this at Facebook: Facebook Chat: Now We’re Talking and on CNN at Facebook unveils instant message feature

Biana Babinsky

Back when I just started teaching, I realized that different students learned differently. Some came to every lecture and wrote down every word said by the teacher and used their notes to study later.

Others never took any notes — instead they just listened intently in class. Yet others never bothered showing up at the lectures and read the textbooks instead. Some articles I have read recently report that now students rely on audio/video recordings of the lectures…

Continue Reading Your Clients Want Different Formats

I have been getting many e-mails from readers lately, asking me how to create and teach profitable teleseminars. My Make Thousands Of Dollars With Teleseminars Home Study Guide shows you the step-by-step process for creating profitable telseminars, but here are three points that should help you create an effective (and very profitable!) teleseminars:

- Find a topic your target market is interested in

- Create an interesting, effective teleclass around this topic

- Promote the teleclass so that you can get participants for it!

My clients have the most trouble with #3, so here is how to promote your teleclass to get more participants:

- Publish a newsletter for your target market and announce your teleclass to them.

- Announce your teleclass on your web site.

- Announce your teleclass to the groups, where your target market participates.

- Use article marketing, search engine optimization and other online marketing techniques to get more newsletter subscribers. Once you have more subscribers, you will have more people to promote your teleclasses to.

I discuss how to market teleclasses in my Make Thousands Of Dollars With Teleseminars Home Study Guide that you can get at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

One of the recommendations that I make to my clients who want to increase their business revenues is to raise their prices. When you raise your prices, you will increase your revenues without doing any extra work — you do not have to take on more clients, you do not have to spend more time doing work and you do not need to increase your sales.

As you can see, raising your rates is one of the best ways to increase your business revenues. As your experience increases and your expertise grows, your help and advice becomes more and more valuable to your clients. The more value you provide, the better you should be compensated for it. The only way you can be better compensated for what you offer is by asking for higher rates for your services, products and live events…

Continue Reading Get A Raise And Increase Revenues

In the past two years I have had many business owners asking me how to get more web site traffic. Many of them thought that if they just add more stuff to the web site, such as a blog, they will get more traffic.

However, many times they neglect to make their web site ready for marketing. If you do not make sure that your web site is ready to accept the web site traffic you are going to send to it, you are not going to get results.

Marketing a web site that is not ready is like sending customers to a store without cash registers and without a simple way to buy. People may come to check out the store, but they will not buy.

Unfinished does not mean that your web site design is not finished. You may have a web site that has been beautifully designed by a talented designer. However, if your web site does not have the marketing elements that will turn your web site visitors into customers, it will remain just that - a beautiful store where no one buys.

If you want to get customers from your web site, it should be effective - it should explain to your visitors the benefits of what you are offering, it should help them decide to buy from you.

Your web site should be user-friendly - it should be easy to explore everything on your web site, your web site visitors should be able to easily travel from page to page, etc.

You should also optimize your web site for search engines - use good, descriptive tags for search engines and add good, useful content that search engines can index.

In my Complete Step By Step Online Marketing Course I discuss how to make your web site effective and how to get web site traffic. You may get the Course at http://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky

Are you a coach, consultant, virtual assistant of any other service professional? Chances are, services that you offer come with a high price tag, and it is hard to convince someone who just
met you or came to your web site to buy those services.

If a service you are offering is expensive, it is not an impulsive purchase for your clients. When you are selling your services you need to convince potential clients that they really need what you have to offer. The best way to do that is by building a relationship with them.

People buy from people they know, like and trust. You will have more opportunities to convert potential clients into actual clients the more potential clients you have who know, like and trust you…

Continue Reading 2-Step Plan To Get More Service Clients