Internet Marketing For Solopreneurs

Both my husband and I love cooking and entertaining. So when we had friends over for dinner a few weeks ago, we cooked the whole dinner from scratch. We made roasted eggplant and red peppers with fresh basil and garlic as an appetizer. The entree was chicken parmesan with pasta and we made a great summer salad to go with it. Our guests loved our cooking!

Dessert is a whole different thing, though. Neither one of us likes to bake or make dessert (we like to eat it, though), so for dessert we had excellent cannoli from my favorite bakery.

While we can cook tasty meals and enjoy doing it, we know that we don’t like baking. When it comes to dessert we outsource it to someone who knows how to do it and can do it better than we can. And by doing this we can concentrate on things we enjoy, such as cooking and spending time with our guests, while knowing that we had great cannoli waiting for us for dessert.

To get best results for your business, it is important to define exactly what you are an expert at and promote your expertise. Discover how to promote your expertise by teaching, join me for the Make Thousands Of Dollars With Teleseminars Series that starts on August 1st.

Register for it now at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

Do you want to stop exchanging your time for money, and make money without working 70 hours every week?

If that is your goal for your service business, you should look into using a multiple streams of income business model for running your business. To me this is the ultimate business model for those who are looking to not exchange time for money, but to still earn a good living.

The idea is to create products (books, e-books, reports, audio recordings, seminars, etc), with each product being a new income stream. Now you are not just earning money from your services, but you are also earning them from each one of your multiple income streams.

Many of my income streams are completely automated - my buyers can buy my reports, e-books and audio recordings without any involvement on my part. My shopping cart processes the payment and allows the buyer to download the product after the payment is processed. I just get e-mail notifications of a sale.

With seminars I still teach them, record them and they turn into another product, audio recordings.

I find that selling my products is an additional great way to make money with my expertise. My clients receive the information they need at a lower price point, than if they were to engage my services. I am able to sell many products, because I do not spend any time on the sales/delivery/fulfillment process. A win-win for all.

Since starting to create my products, I have been decreasing the number of service clients I work with, while increasing my revenues.

If you’d like to learn how to create your own products, get my FREE recording, How To Create And Sell Your Own Information Products Audio at

http://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

I was recently asked for advice for a new service business owner. I have launched my own service business many years ago and I have taught hundreds of clients how to market their service businesses.

Here is what I recommend:

- Define your target market. Create a good description of your ideal client - define who she is, what she does, her age, occupation, etc.

Knowing your ideal client will help you market to her.

- Create a marketing plan for your business. When you just launch your business you really need to build awareness for it.

Make sure your plan includes information on how you are going to be marketing your business and how often you will be doing that.

- The biggest issue with service businesses is that many service professionals sell their time for money.

This means that you are limiting your earnings (you only have so many hours in a day to sell) and that when you go on vacation or take a day off, you are not making any money.

In addition to delivering your services make sure that you are also creating other streams of income for your business.

This can include group sessions, seminars, videos, e-books, audio products, books and more. That way even when you are taking a day off, your products are still earning you money.

For more information on using the Internet to market your service business, get my Complete Step By Step Online Marketing Course at http://www.avocadoconsulting.com/rlinks/zcourse.

Biana Babinsky

Have you heard the phrase, “Timing Is Everything”? I was reminded of it this weekend. We were about to leave the house to go run a few errands, but got delayed by 10 minutes. As we started putting on shoes to leave the house, we heard the rain starting outside. In a matter of two minutes the rain turned into a downpour and then 1/4 inch hail. It was hailing in June!

We ended up staying inside for the next 30 minutes, just watching the rain and hail through the windows. The rain just kept coming down, and it looked as if a wall of water was coming down from the sky. The hail was very loud; you could hear it hitting the trees and the roofs.

After 30 minutes it stopped almost at once, just as fast as it started. The sun came out and the hail melted almost immediately.

I was glad that we got delayed by 10 minutes and avoided being outside in that rain and hail. Timing, indeed, is everything.

Timing is everything for you too! If you want to create an e-book that you can start selling in September, you have to start writing it now! Learn the step-by-step process of writing your e-book by getting the audio recordings (and other materials) from my Make Thousands Of Dollars With E-books Teleseminar Series.

The Teleseminar Series sold out, but you can purchase the audio recordings at

http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

I have just a few more seats left for the Make Thousands Of Dollars With E-books Teleseminar Series that starts tomorrow.

If you would like to create an e-book and make money with it, register now to ensure that you have a seat.

Register now at

http://www.avocadoconsulting.com/rlinks/zebookt

———————

Did you know that September is the best time to launch an e-book?

People come back to work and life in September, ready to take charge and ready to do things! So it is the best time to launch an e-book on a coaching topic, and that means YOU and YOUR e-book!

If you have been thinking about writing an e-book to create a passive income stream, start now! That way the e-book will be ready to be launched in September and that will help you make a lot of money.

Join me for the Make Thousands Of Dollars With E-books Teleseminar Series to learn how to create a best-selling e-book and make lots of money with it.

Register now at

http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

P.S. I have just a few seats left for the Series. Register now, before all the seats are gone at http://www.avocadoconsulting.com/rlinks/zebookt

Many coaches, consultants and authors want to write an ebook. They work hard on deciding on content, creating the content, getting the ebook edited and putting it all together. Once the ebook is ready, they spend more time deciding which shopping cart to use, and how to accept payment online.

After some time, they put together the ebook and the shopping cart together. Now everything is ready to accept payment and deliver the ebook to the buyers. There is just one problem - there are no buyers.

Having spent all the time and resources on writing the ebook and deciding how to sell it, many coaches, consultants and authors neglect to create a marketing plan for their e-book. As a result, they are not able to sell many ebooks. Don’t be like them, put together an online marketing plan to promote your ebook before you actually launch it.
In order to get the word out about your e-books, you need to drive qualified web traffic to your web site and to the e-books.

Here is how:

- Define your target market - who are the people you want to buy the e-books?

- Start building your newsletter list. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about the e-books that you sell.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc to drive traffic to your web site.

It will not happen overnight, but if you market effectively and consistently, you will get a lot of web site traffic and be able to sell your ebooks.

During the Make Thousands Of Dollars With E-books Teleseminar Series I will discuss exactly how to market your ebooks to make money with them. As a participant, you will also receive my Ebook Marketing Plan Template to help you market your ebook online effectively. You may register for the Teleseminar Series at http://www.avocadoconsulting.com/rlinks/zebookt.

Biana Babinsky

Many business owners have asked me about the Multiple Income Streams Business Model and how it can benefit their business.

A Multiple Income Streams Business Model involves creating different income streams for your business, including e-books, reports, membership web sites, seminars and others. When you have created this business model, you do not have a few customers providing a bulk of revenue for your business. This is dangerous, because if just one of these customers cancels, you will be out of a huge chunk of revenue.

This danger does not exist when you follow the Multiple Income Streams Business Model. In this case you have many income streams and many customers, and none of your customers represent a huge chunk of your business revenue.

The How To Make Thousands Of Dollars With Information Products Home Study Guide shows you the step-by-step process to create a Multiple Income Streams Business Model for your business. Use the process to learn how to create your own products and sell them online to make money.

Learn more about the Study Guide at http://www.avocadoconsulting.com/rlinks/zmultiple

Biana Babinsky

Are you teaching teleseminars yet? Teaching teleseminars is one of the best ways to share your expertise, get more clients and create another income stream for your business.

When business owners are just starting out with teaching teleseminars, they are tempted to offer many teleseminars without cost. One of my clients said that the reason she didn’t charge for her teleseminars was to practice and see if the target market was receptive to her teleseminar topics.

While I recommend offering some teleseminars without cost, I strongly recommend that you do not offer all of your teleseminars without a fee. When you teach teleseminars, it is extremely important to understand how to differentiate your no-fee teleseminars from the teleseminars you do charge for.

When you do that, you maximize your profits when you charge for your teleseminars and you will get very good attendance at the teleseminars you do not charge for.

During the Make Thousands Of Dollars With Teleseminars Teleseminar Series a few months ago I discussed exactly how to determine which teleseminars to charge for, and which ones to offer without charge. You can get the recording of the teleseminar series, as well as the workbook, notes and resource sheet at

http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

According to a recent article, Internet ad revenue up 35% to $17 billion, Internet ad revenue is up to 17 billion.

Looks like there is A LOT of business being done online, doesn’t it? Many of my clients have been asking me recently how they can profit from marketing their business online and how they can promote their products and services to get buyers.

Internet is a huge field and a great place to get coaching clients. In fact, over 98% of my coaching clients find me online.

In order to use the Internet to get clients, I usually recommend to my clients to create a system to get targeted traffic to their web site, and convert this traffic into newsletter subscribers. Here is how you can do that:

- Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc.

Without knowing this it will be very hard for you to market your coaching business online.

- Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.

- Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.

The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.

- Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, it’s time to start driving
traffic to your web site and get customers.

Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.

If you are just starting out with using the Internet to get clients, I recommend starting with online networking and article marketing. Both are easy techniques to apply and they can bring you a ton of web site visitors, when used correctly.

Want to learn my winning system for getting clients online? Learn more about my online business coaching and register for your free 30 minute consulting session at http://www.avocadoconsulting.com/rlinks/zcoaching.

Biana Babinsky

What are your plans for the summer? If you have been thinking about creating a new e-book, summer is the best time to do that. This is because September is the best time to launch a new e-book! This means that you should spend the summer creating it and then launch it in September!

People come back to work and life in September, ready to take charge and ready to do things! So it is the best time to launch an e-book on any coaching-related topic, and that means YOU!

If you have been thinking about creating an e-book to create a passive income stream, start now! That way the e-book will be ready to be launched in September and that will help you make a lot of money.

Join me for the Make Thousands Of Dollars With E-books Teleseminar Series to learn how to create a best-selling e-book and make lots of money with it. You can register for it at http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

P.S. The price of the Teleseminar Series is going up on May 25th, so register now to get in at the introductory price. To register go to http://www.avocadoconsulting.com/rlinks/zebookt