Are you wondering whether you need to create a whole long sales page to product your product or whether 1-2 paragraph write-up will do? The answer is you do need longer sales pages.
When I just started, many years ago, I was promoting my products with just a paragraph or two of text and that’s it. I did have some sales, but I have noticed a definite increase in sales once I created longer sales pages.
The reason they work better is because they contain more information about the product that you cannot include in just 1-2 paragraphs.
Here is what I recommend to my clients who are starting to create their sales pages:
Concentrate On Benefits Of The Product
I see so many heart-based service professionals spending a lot of space in their sales letters discussing the features of their products instead of benefits.
Write out benefits of your product before you are even starting to write your sales letter.
Here are a few examples of benefits:
- You will eat healthier, while saving money on food
- You will communicate better with your children
- You will get more clients while having fun marketing
Pay Attention To Headlines and Sub-Headlines
Very few people will read the whole sales letter, but they will pay attention to headlines and sub-headers because those stand out.
Spend some time on creating effective headlines that communicate the benefits of your product.
Use The Sales Letter To Answer The Potential Buyers’ Questions
As people are reading about your product, they have a ton of questions. For example:
- What is the refund policy?
- How do I know that this product is right for me?
- How is this going to help my situation?
The more questions you address, the easier it will be for your potential buyers to make a decision whether they want to buy the product or not.
More blog posts about sales pages: