Archive for the 'Sales Letters' Category

Sales Pages: Three Tips To Create Extremely Effective Sales Pages

Monday, February 15th, 2010
 

Are you wondering whether you need to create a whole long sales page to product your product or whether 1-2 paragraph write-up will do? The answer is you do need longer sales pages.

When I just started, many years ago, I was promoting my products with just a paragraph or two of text and that’s it. I did have some sales, but I have noticed a definite increase in sales once I created longer sales pages.

The reason they work better is because they contain more information about the product that you cannot include in just 1-2 paragraphs.

Here is what I recommend to my clients who are starting to create their sales pages:

Concentrate On Benefits Of The Product

I see so many heart-based service professionals spending a lot of space in their sales letters discussing the features of their products instead of benefits.

Write out benefits of your product before you are even starting to write your sales letter.

Here are a few examples of benefits:

- You will eat healthier, while saving money on food

- You will communicate better with your children

- You will get more clients while having fun marketing

Pay Attention To Headlines and Sub-Headlines

Very few people will read the whole sales letter, but they will pay attention to headlines and sub-headers because those stand out.

Spend some time on creating effective headlines that communicate the benefits of your product.

Use The Sales Letter To Answer The Potential Buyers’ Questions

As people are reading about your product, they have a ton of questions. For example:

- What is the refund policy?

- How do I know that this product is right for me?

- How is this going to help my situation?

The more questions you address, the easier it will be for your potential buyers to make a decision whether they want to buy the product or not.

More blog posts about sales pages:

- Three Tips For A Better Landing Page

- How To Write Landing Pages For Products

How To Write Landing Pages For Products

Thursday, July 17th, 2008
 

Have you seen those one-page web sites that are created with one purpose - to sell a product to a particular audience? Typically they are long sales pages discussing just one particular product.

I am sure you have seen these one-page web sites offering free reports or other free products in exchange for your e-mail address. But how do you create a page like that to see a for-fee product? In order to do this successfully, your web site should have a good sales letter that can sell your product to your target audience.

You can hire someone else to write you sales copy, but I strongly recommend to my clients to learn how to write your own sales letters. This way you will be able to tweak your sales letter and write sales letters for your future products.

Here are some tips for you for creating landing pages for your products:

- Before Writing Your Web Copy, Do Research To Understand Your Target Market. Since the goal of your sales copy is to get your customers to buy your product, you need to spend some time understanding the needs of your target market.

Use the information in your sales copy by showing your potential buyers how your product is going to give them what they need.

- In Your Sales Copy, Concentrate On Your Customers’ Benefits. Your customers want to know how your product will benefit them. Use your copy to communicate the benefits to your potential customers. This is one of the best ways to turn potential customers into actual customers.

- Make Your Sales Copy Easy To Read. Write in short paragraphs and separate your paragraphs with plenty of white space.

- Make Good Use Of Headlines. Not everyone is going to read everything you have written in your sales copy. The majority of readers just skim sales letters. However, more people are going to read your headlines, as opposed to text, because they are written in bigger font.

- Test! Test! Test! Don’t just use the first sales copy you create. You should constantly test your sales copy in order to find the elements that helps you convert more visitors into buyers.

Biana Babinsky

How To Promote Coaching Groups

Tuesday, July 15th, 2008
 

I received this question from a coach recently:

“I am a career coach and have been coaching one-on-one for the past few years. I decided to start creating group programs and a few months ago I offered a Coaching Group option to my newsletter subscribers. Basically, I envisioned it as a group of 5-10 people who would get together on the call twice a month and ask me questions about their careers. I promoted this a lot - through a networking group, my newsletter, web site, seminar sites - but could not get a single participant. What am I doing wrong? How can I get people to sign up for my coaching group?”

Biana’s Answer: What strikes me from your description is that you are just offering a Career Coaching Group. That is not enough for me to make a decision if I need your group and if it would work for me.

Is the group for people in their 20’s, just starting their first jobs? Is it for people in middle management trying to move up? Or is it for people trying to switch jobs? Or maybe it’s for people who are unemployed and need help landing a job asap?

As you can see, there isn’t much information about who exactly you are doing this group coaching for, so your potential customers are not sure if it’s for them. And if they are not sure, they will not sign up.

So how can you create a better group coaching offer? Don’t just call it a coaching group, name it something meaningful, name it something that will communicate value and give people an idea about who it’s for, so that they can self-select either in or out.

So do not call it a coaching group. Instead, create a very specific program for your target market that helps your target market solve one of the problems that they are experiencing. To get the most people register for your group you will need to offer them something they really want. For example, if your target market are college students looking for their first job, how about a program on landing a great job right out of college.

The next things you want to do is to create a compelling sales letter for your program. And then you need to create a good marketing plan to market the program.

You need to give your target market enough information about your program, so that they can say: “This sounds like a program that will help me solve the problem that I am experiencing. I really need the solution and this program offers it to me!”

Once you get your target market to think this way, you will get many members for your group!

Three Tips For A Better Landing Page

Monday, April 14th, 2008
 

One of the most important concepts in online marketing is a landing page. A landing page is a page where your visitor lands to do something. It could be a page where your web site visitor lands following a link from your PPC ad. It could be a page where your web site visitor lands to purchase your ebook. In short, it is a page, where your web site visitor comes to take action.

The best rule to remember about a landing page is one action - one page. What is an action? An action is the action you want your web site visitor to take on the landing page. The action can be subscribing to your newsletter, buying an e-book or registesting for a telseminar.

The most successful landing pages don’t try to be all things to all people. Rather, they concentrate on getting a user to take one action and one action only. When someone lands on a landing page like that, they only have two options - take action or leave.

So, what about your landing pages? If your landing pages are not producing results, it is time to take action!

- Review your landing page. Are you only asking your web site visitors to take one action per page? If you are asking them to take more than one action, make a change to ask them take just one action.

When I helped a client change her landing page for a teleseminar to only have one available action to take, she was able to double her sign-ups!

- Review your web copy. The sales copy on your landing page is very important as well. Does it convince your web site visitor to take action? If not, you need to improve your sales copy to make it convince your visitor to take action.

- Review your marketing. How do you promote your landing page? Do your promotions help you qualify your visitors, so that the ones who do come to your landing page are already targeted customers?

Biana Babinsky

Longer Sales Letters Produce Better Results

Friday, November 23rd, 2007
 

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

Online Copywriting: How To Create Effective Web Site Copy

Thursday, November 15th, 2007
 

When your potential customers visit your web site you can’t be there to talk to them, answer their questions and convince them to buy your products. The only thing that they can go by to make a decision to hire or not to hire you is your web site copy.

Because of this it is extremely important to have extremely effective web site copy. When you are selling your products and services online, your copy is the only thing that will convince your potential customers to buy from you. On the other hand, if your copy is not effective, it will make your potential customers visit your competitors’ web sites…

Continue Reading How To Create Effective Web Site Copy

Biana Babinsky

New Online Marketing Articles Posted

Monday, October 29th, 2007
 

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
- Article Marketing, how to promote your expertise by writing and publishing articles.

- Blog Marketing Articles, how to start a blog and use it to promote your business.

- How To Get Clients Articles, tips and advice on how to get clients online.

- Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

- How To Do A Teleclass Articles, how to run teleclasses and make money with them.

- E-book Publishing Articles, how to publish and sell your ebooks for profits.

- Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

- Online Copywriting Articles, how to write effective web copy.

- Successful Online Business Articles, how to create a successful online business.

- How To Increase Web Site Traffic, how to get more online traffic to your business.

- Search Engine Optimization Articles, how to use search engine optimization.

- Target Market Articles, how to find a target market for your business.

- Social Networking Articles, how to use social networking websites to get clients.

- Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

- Affiliate Marketing Articles, how to make money by selling other people’s products.

- Web Site Design Articles, how to make sure your web site is designed effectively.

Make Thousands Of Dollars With Membership Web Sites

Wednesday, October 24th, 2007
 

The “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide is available for you at
http://www.avocadoconsulting.com/rlinks/zmembers

————-

- Do you want to help hundreds or even thousands of people with your expertise?

- Do you want to work with clients in groups?

- Do you want to work with people who can’t afford your one-on-one services, instead of having to turn them away?

You can do all of that and much more when you create a membership web site for your target market. Here is how:

- Your membership web site will help you promote your expertise to hundreds and even thousands of people

- Your membership web site will enable to work with people in groups

- Your membership web site will enable you to let people who can’t afford your one-on-one services to work with you at a much lower price point.

There are lots more benefits to running a membership web site, and I discuss them in the “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide.

Click Here To Learn More About “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide

Are You Providing Value?

Monday, August 13th, 2007
 

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling - whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Cannoli And Marketing

Thursday, July 19th, 2007
 

Both my husband and I love cooking and entertaining. So when we had friends over for dinner a few weeks ago, we cooked the whole dinner from scratch. We made roasted eggplant and red peppers with fresh basil and garlic as an appetizer. The entree was chicken parmesan with pasta and we made a great summer salad to go with it. Our guests loved our cooking!

Dessert is a whole different thing, though. Neither one of us likes to bake or make dessert (we like to eat it, though), so for dessert we had excellent cannoli from my favorite bakery.

While we can cook tasty meals and enjoy doing it, we know that we don’t like baking. When it comes to dessert we outsource it to someone who knows how to do it and can do it better than we can. And by doing this we can concentrate on things we enjoy, such as cooking and spending time with our guests, while knowing that we had great cannoli waiting for us for dessert.

To get best results for your business, it is important to define exactly what you are an expert at and promote your expertise. Discover how to promote your expertise by teaching, join me for the Make Thousands Of Dollars With Teleseminars Series that starts on August 1st.

Register for it now at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky