Internet Marketing For Solopreneurs

If you have been reading this blog, you know that I am a huge fan of article marketing. I have been using article marketing for many years to build my list, get clients and get web site traffic. Many of my newsletter subscribers and clients have found me by reading my articles in article directories, blogs and on other people’s web sites.

I often receive questions about article marketing that have to do with duplicate content. When you submit the same article to 10, 20 or 30 article directories, you have exactly the same article appear on multiple sites. This constitutes duplicate content.

Many business owners have seen that duplicate content does not rank as high as original content in search engines. Because of this many business owners have been asking me if it is still worth it to submit articles to article directories, if they will not rank that high.

The answer is that even with duplicate content you should definitely submit articles to article directories. Your articles will still show up in search engines - they just won’t rank as high as more original content.
However, when you submit your articles to good, popular article directories, you will receive traffic boosts in two different ways:

- First, when your articles are published in these article directories, they will have links pointing back to your web site(s). When people click on these links, you will get very useful web site traffic that you would not have received otherwise.

- Blog and web site owners use article directories to find articles that they can re-print on their web sites, in their blogs and in their newsletters. When you submit your articles to article directories, they get re-printed, thus, providing you with more exposure and more traffic.

And, when you have many articles appear in many directories, your potential clients see immediately that you are the expert at what you do.

Therefore, even if your articles that you submit to article directories don’t rank that high in search engines, you will still benefit from using article marketing.

Want to know the best places to submit your articles to get more web site traffic? In my FREE Report, “How To Get Clients Online” I have listed my 10 favorite article submission directories.
You can get the report at http://www.AvocadoConsulting.com

Biana Babinsky

After I published FREE Web Site Traffic Series Part 1: Article Marketing, I have gotten emails from some of you asking for more information on driving traffic. Today I am discussing how to use your blog to get more free web site traffic:

- Use Search Engine Optimization To Drive Traffic To Your Blog. Search engines bring a lot of very targeted traffic to my blog posts, so I always recommend using search engines to drive more free traffic to a blog.

Search engine optimization for your blog consists of three important parts: doing keyword research, using the keywords in your blog post and getting links to your blog.

First, you need to find keywords that your target market uses when searching for materials on the same topic as your upcoming blog post. You do not need too many keywords for one blog post.

Next, you need to use a few of the best keywords that you find in your blog post.

And to get better search engine rankings you need to have links leading to your blog. You can do that by exchanging links with other bloggers, listing your blog in blog directories, etc.

- Make Each Blog Post’s File Name Descriptive. Different blogging software behaves differently, but some will call your blog posts 2.html, 3.html, 4.html, etc. As you can see, that is not very descriptive and not particularly helpful to either people or search engines. When you create a post called How Coaching Helps Business Owners, calling it how-coaching-helps-business-owners.html is a much better title than 5.html.

Make sure that your blogging software creates descriptive file names for your blog posts; it is better both for human readers and search engine spiders and doing this will help you get more traffic to your blog.

- Get Links To Your Blog. More quality links means more more traffic, it’s that simple. Work on getting quality links pointing to your blog.

- Get Your Blog Listed In Blog Directories. Blog directories are a great source of getting links to your blog. Sometimes blog directories will give you a unidirectional (they link to you, but you don’t link back to them) link, other times they would exchange links with you.

- Use Article Marketing To Get Traffic To Your Blog. As I mentioned in the FREE Web Site Traffic Series Part 1: Article Marketing post, article marketing is a great way to drive more free traffic. And you can use article marketing to drive traffic to your blog by using your article’s Resource Box to link back to your blog.

I share my system for using my blog to get free traffic and clients in my How To Make Thousands Of Dollars With Your Blog Home Study Guide that you can see at http://www.avocadoconsulting.com/rlinks/zbt

More articles on getting free traffic:

- FREE Web Site Traffic Series Part 1: Article Marketing

Biana Babinsky

Many of my clients have been asking me for free marketing techniques to bring more targeted traffic to their web sites.

There are quite a few methods to spread the word about your web site for free or inexpensively. However, I recommend that you first decide WHO you want to bring to your web site. This will make a big difference on how you apply marketing techniques later on.

Once you have decided who your target market is, you need to use online marketing techniques to drive your target market to your web site.

Here are my favorite online marketing techniques. All three of them are free to use to bring traffic to your web site:

- Article Marketing. Article marketing consists of writing articles that your target market is interested in reading. Once you have created these articles, you need to submit them to article directories.

Every time your article gets published in an article directory, or it gets re-published on other people’s blogs and web sites, it gets published with a link back to your web site. Thus, every single person reading your article can click on the link and visit your web site. This will help you get more web site traffic.

Read articles on Article Marketing: http://www.avocadoconsulting.com/articles/articles.html

- Business Blogging. Blogging is really big now, and this is because lots of people are now either blogging or reading other blogs, or both. Blogs are also popular because you can use them to communicate with current customers and attract new customers to your business.

Start a blog that is of interest to your target market. Post to it often. Make sure that your blog is listed in blog directories and that you optimize your blog posts for search engines.

Read articles on Using A Business Blog To Market Your Business: http://www.avocadoconsulting.com/articles/blog.html

- Search Engine Optimization. A lot of people are using search engines to find what they need. Make sure that each page on your web site is optimized for search engines, so that people who are looking for the information available on your web site can find it.

Read articles on Search Engine Optimization: http://www.avocadoconsulting.com/articles/seo.html

Biana Babinsky

Can you get more newsletter subscribers by using pay per click search engines?

Pay per click advertising can help you build your list, but it can also help you spend a lot of money fast :)

If you are just starting with a pay per click campaign, here is what I recommend:

- Learn about pay per click advertising and how it works before actually starting to use it. If you are not sure what you are doing, it gets expensive really fast. So learn before you jump in with your money.

- Spend time on finding good keywords that your target customers would use searching for what you have to offer. Good keywords are key to reaching your target market and
getting them on your list.

- Write effective ads. If your ad doesn’t speak to your target customers they will not click on your ad and you will not get them on your list.

- Test! Compare different keywords, different ads and see which ones produce the best results for you.

Also, I would not rely just on pay per click to get subscribers. There are lots of other techniques that do not cost anything to apply, such as article marketing, search engine optimization, blogging and more. I recommend using pay per click as one of your list building techniques, but definitely not as the only one.

I will be discussing how to use pay per click advertising during the Grow Your List Teleseminar Series. There is just one more seat left, so register now at http://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

- What Makes A Web Site Effective?

- Does Your Web Site Do ALL This?

- Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in the Complete Step By Step Online Marketing Course For Service Professionals.
Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
- Article Marketing, how to promote your expertise by writing and publishing articles.

- Blog Marketing Articles, how to start a blog and use it to promote your business.

- How To Get Clients Articles, tips and advice on how to get clients online.

- Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

- How To Do A Teleclass Articles, how to run teleclasses and make money with them.

- E-book Publishing Articles, how to publish and sell your ebooks for profits.

- Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

- Online Copywriting Articles, how to write effective web copy.

- Successful Online Business Articles, how to create a successful online business.

- How To Increase Web Site Traffic, how to get more online traffic to your business.

- Search Engine Optimization Articles, how to use search engine optimization.

- Target Market Articles, how to find a target market for your business.

- Social Networking Articles, how to use social networking websites to get clients.

- Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

- Affiliate Marketing Articles, how to make money by selling other people’s products.

- Web Site Design Articles, how to make sure your web site is designed effectively.

Biana Babinsky

If you need a simple web site and you are just getting started, you may want to look at free software available from WordPress.org.

Word Press is actually blogging software, but there is more! This software also provides you with the ability to create static (non-blog) pages for your web site. So with this software you can have both a web site and a blog.
Updating a WordPress site is very easy - you do not have to know anything about web design to do that. You just type your post in and press a button, and your post or your page will appear on your web site.

I really like how all the pages are interconnected as well - this connectivity helps you attract more web site traffic using search engine optimization.

Biana Babinsky

Q: How can a virtual assistant get more clients online?

I have helped many virtual assistants get more clients and grow their businesses. Here is what I recommend:

- Define your target market. Yes, all of this is going back to figuring out who your target market is. If you do not know who you want to work with, you will not be able to create an effective online marketing system for your virtual assistant business.

- Create an effective online marketing message. What is your unique selling proposition? How do you help your clients? What benefits will they receive by working with you?

- Create an effective web site around your target market. Having an effective web site is EXTREMELY important when you are doing business online. If your perfect clients come to your web site, but the web site does not convince them to hire you, they will go elsewhere. Make sure that your web site is good at marketing to your target market.

- Go where your clients are. Now that you defined your target market, find it! Network in the groups where your target market networks, etc.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc - to promote your services and to drive traffic to your web site.

- Get my special report, “Top Strategies To Get Clients Online”. It discusses, in detail, how to use online marketing to get
clients online. You can get it at
http://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Many of my clients, who are life and career coaches, consultants, book authors and virtual assistants have been asking me if they should hire someone to do their search engine optimization or if they should do it themselves.
I usually recommend to my clients to learn how to do search engine optimization and then to do it themselves for their web site.

Search engine optimization is not a one-time process; it is a continuous process. In order to get results, you need to be working on it on a regular basis.

SEO consists of two different, but equally important parts. Part one is the actual optimization of your web site - finding good keywords and weaving them into your tags and text. It takes time to do this, and you should research the keywords and update them from time to time.

The second part is about getting links to your web site. The more links you have
from other good web site to your web site, the better are your search engine rankings. This can be accomplished by exchanging links and publishing articles that can be re-published on other web sites, so that you can get a link back from every web site that has published your article.

I discuss search engine optimization in depth in my Complete Step By Step Search Engine Optimization Ebook. You can get it at
http://www.avocadoconsulting.com/rlinks/zseo

Biana Babinsky

According to a recent article, Internet ad revenue up 35% to $17 billion, Internet ad revenue is up to 17 billion.

Looks like there is A LOT of business being done online, doesn’t it? Many of my clients have been asking me recently how they can profit from marketing their business online and how they can promote their products and services to get buyers.

Internet is a huge field and a great place to get coaching clients. In fact, over 98% of my coaching clients find me online.

In order to use the Internet to get clients, I usually recommend to my clients to create a system to get targeted traffic to their web site, and convert this traffic into newsletter subscribers. Here is how you can do that:

- Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc.

Without knowing this it will be very hard for you to market your coaching business online.

- Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.

- Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.

The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.

- Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, it’s time to start driving
traffic to your web site and get customers.

Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.

If you are just starting out with using the Internet to get clients, I recommend starting with online networking and article marketing. Both are easy techniques to apply and they can bring you a ton of web site visitors, when used correctly.

Want to learn my winning system for getting clients online? Learn more about my online business coaching and register for your free 30 minute consulting session at http://www.avocadoconsulting.com/rlinks/zcoaching.

Biana Babinsky