Archive for the 'Squeeze Pages' Category

How To Promote Your Coaching Business With Squeeze Pages

Monday, October 24th, 2011
 

Are you a life coach, business coach or career coach? Wondering how to use squeeze pages to promote your coaching business online? Read this blog post for information on how to use squeeze pages to promote your coaching business.

But first, What exactly are squeeze pages? Squeeze pages are special web pages that have just one goal - they help you bring more newsletter subscribers to your list.

Why should coaches use squeeze pages? Squeeze pages have a very specific design. They don’t include a web site menu. They do not have links pointing to your other web pages, blog or social networking pages. Your squeeze pages have just one goal, and this is what makes them extremely effective.

This is why you should use squeeze pages. Because squeeze pages have just one goal, they are going to be extremely effective at helping you build the list for your coaching business.

The good news is that you can use your squeeze pages to build your list in many different ways. This means that once you create squeeze pages, you can use them in many different ways to get more newsletter subscribers. Here is how:

1. Use Squeeze Pages To Invite People To Subscribe To Your Coaching Newsletter

Use your squeeze page to create a subscription page for your coaching newsletter. Use the squeeze page to let your potential coaching clients know about the benefits they will receive when they subscribe to your newsletter.

When you use a squeeze page to let people know about your newsletter, you will get more subscribers.

2. Use Squeeze Pages To Promote A No Charge Special Report

Do you have a no charge special report that you give away to people who subscribe to your coaching newsletter? If you do, then make sure that you use a squeeze page to give it away.

I see many coaches create great special reports that provide a lot of value to their potential clients. However, when they are giving away these special reports, they don’t use squeeze newsletter pages, and very few people actually get those reports.

When very few of your potential clients get your report, you are not helping many people, and you are not building your list.

3. Use Squeeze Pages To Promote Your Free Teleseminars

Free calls are great for promoting your business, building your list, and helping more people in your target market. Use a squeeze page to invite people in your target market to join your call. That way you will be able to have more people register for your call.

Ready to create your squeeze pages and build your list for your coaching business? Learn how to create your squeeze pages in the FREE Squeeze Page Tutorial

Why You Should NOT Use Squeeze Pages

Wednesday, March 16th, 2011
 

Here is why you should not use squeeze pages - you should not use squeeze pages if you don’t want to build a large list of people in your target market who want to hear from you. It is as simple as that. If you don’t want to build your list, then you don’t need squeeze pages.

On the other hand, if you do want to build a list of people in your target market, then you must use squeeze pages. Squeeze pages are extremely effective, because they only give your web site visitors one option - to subscribe to your newsletter!

Here is how to use squeeze pages to build your list:

1. Create an effective FREE gift.

It starts with creating a free gift that people in your target market WANT. Find a good topic that people in your target market want to learn more about and create a free gift on that topic.

Your gift can be a special report, an ebook, an audio recording or an ecourse. The most important attribute of your free gift is its topic. If the topic of the gift is of interest to people in your target market, more of them will sign up to get the gift and subscribe to your newsletter.

2. Create an effective squeeze page to give away your free gift.

You must use squeeze pages in order to convert more of your web site visitors into newsletter subscribers. Squeeze pages are much more effective at helping you get more newsletter subscribers, because the way squeeze pages are created. They are created to share the value of your free gift and help you get more newsletter subscribers.

You can learn how to create squeeze pages with the FREE Squeeze Page Tutorial.

3. Drive traffic to your squeeze page.

In order to get subscribers, you must get traffic to your squeeze page! Use article marketing, social networking web sites, such as Facebook and Twitter, blogging and others to get more traffic to your squeeze page. The more traffic you invite to your squeeze page, the more newsletter subscribers you will get!

Three Squeeze Page Mistakes You Are Making

Tuesday, March 15th, 2011
 

During the free call, Five Secrets For Creating Social Networking Squeeze Pages, I discussed three mistakes that small business owners make when they create their squeeze pages.

Here are three mistakes that small business owners make with their squeeze pages:

Squeeze Pages Mistake #1: Too Many Free Products Offered On The Same Squeeze Page

Here is one mistake that I see small business owners make very frequently with their squeeze pages. A small business owner wants to offer value to her new newsletter subscribers. So she creates one great free gift, and then she creates a squeeze page on which she gives away this free gift.

After some time she doesn’t think that just one free gift is enough. So she creates another free gift and adds information about it to the original squeeze page. Then she creates another free gift and adds information about the third free gift to the squeeze page as well. And so on.

Pretty soon, the squeeze page contains information about 3 or more free gifts, usually on completely different topics. Thing is, while you feel you are providing more value by offering more than one gift on the same squeeze page, you are actually doing quite the opposite. You are confusing the person who comes to that squeeze page, because the more options you are offering, the more confusing the offer is.

Squeeze Pages Mistake #2: Not Enough Text On The Squeeze Page

Many small business owners think that if they offer something for free, then they don’t have to have a long sales copy to write for it. In fact, many people think that all they need on their squeeze page is the sign up form. After all, they are offering something for free, so they don’t really need to explain what they are offering.

Well, even though the product is free, you still need to explain the benefits of what you are offering to your potential newsletter subscribers. In the squeeze page you need to include the benefits of what you are offering. People want to know what they are registering for.

Squeeze Pages Mistake #3: Linking Away From Your Squeeze Page

Here is something else that happens on many squeeze pages – lots of people link to other pages on their web sites from their squeeze pages. When you include links to other web pages on your squeeze page, you dramatically reduce the effectiveness of your squeeze page.

Want to know how to fix these squeeze page mistakes and make your squeeze pages extremely effective? Learn how to fix these mistakes in FREE audio recording, Five Secrets For Creating Social Networking Squeeze Pages

FREE Call On Squeeze Pages Today!

Thursday, March 10th, 2011
 

Join me today for FREE call Five Secrets For Creating Squeeze Pages Teleseminar.

Here Is What You Will Discover:

- One mind shift you must make when it comes to building your list with social networking web sites. This one shift will help you add hundreds of subscribers to your list.

- Three mistakes that small business owners make when creating squeeze pages and how to fix them.

- Five secrets for creating squeeze pages so effective that they will bring a flood of newsletter subscribers to your business!

- How to build your list on Facebook and Twitter

- Exactly how to use your squeeze pages to get more newsletter subscribers

and much, much, much MORE!

Register now:

http://www.avocadoconsulting.com/mt/

Squeeze Page: Seven Tips For Creating Squeeze Pages That Work

Wednesday, March 9th, 2011
 

Squeeze pages are extremely effective at converting your web site traffic into newsletter subscribers. Here are seven tips for creating squeeze pages that work:

1. Create an effective headline for your squeeze page. Your headline keeps your web site visitors reading your squeeze page, so that they can find out about your offer.

2. Don’t have links leading away from your squeeze pages. When you add links to your squeeze pages, you drive the traffic away from your newsletter! Make sure that your squeeze page has no links to any other pages.

3. Make your offer GREAT. Make sure that the offer you have on your squeeze page, the free gift that you are offering to your new newsletter subscribers, is something that people in your target market really need.

4. Make your squeeze pages easy to navigate. Make it very simple to navigate your squeeze page and sign up for your offer.

5. Make your squeeze pages effective. Test your squeeze pages to find the ones that are best at converting your web site visitors into newsletter subscribers.

6. Send traffic to your squeeze pages. Your squeeze pages will not work unless you send traffic to the squeeze pages. Use social networking web sites, such as Facebook and Twitter, as well as article marketing and other marketing techniques to get more traffic to your squeeze pages.

7. Create multiple squeeze pages. You don’t have to have just one squeeze page. To get even more newsletter subscribers, create multiple squeeze pages for different free offers.

And don’t forget to get, Effective Squeeze Pages, the proven squeeze page templates that will help you build your list!

The Secret Of Getting Results On Facebook

Monday, February 28th, 2011
 

Are you not getting results from social networking web sites, such as Facebook and Twitter? The secret for getting results on Facebook is consistently inviting your Facebook connections to visit your squeeze page and join your list. If you are one of small business owners who want to start getting results on Facebook and Twitter, here is what you should do:

1. Make a commitment to promoting your business and building your list on Facebook consistently

2. Create an effective squeeze page to build your list

3. Invite traffic from Facebook to visit your squeeze page

Let’s talk about each one of these in detail:

Make a commitment to building your list on Facebook consistently

You are not going to get results from a marketing technique unless you use it consistently. Promoting your business on Facebook is a continuous process. To get results on Facebook you must have a very clear plan for sharing tips, ideas and information with your connections and inviting them to join your list.

Create an effective Squeeze Page

This one is huge! In order to get more newsletter subscribers, you need to send your Facebook traffic to a special page called squeeze page. A squeeze page is a page that works extremely well at converting your Facebook traffic into newsletter subscribers.

A squeeze page has just one goal, to get you more newsletter subscribers. And this is why it is so effective at converting your Facebook traffic into newsletter subscribers.

To learn how to create an effective squeeze page and get more newsletter subscribers on Facebook, join me for FREE call, Five Secrets For Creating Social Networking Squeeze Pages.

Invite your Facebook traffic to your Squeeze Page

Once you have created an effective squeeze page, invite your Facebook traffic to visit it. Don’t keep posting about your list all the time - if all you post are marketing messages, your connections won’t be interested in following your links. Rather, create a compelling offer, and use your squeeze page to promote it.

Then, share a link to your offer once in a while. When you share tips, information and ideas, your connections will be much more likely to click on your links and subscribe to your newsletter.

To learn how to create an effective squeeze page and get results on Facebook, join me for FREE call, Five Secrets For Creating Social Networking Squeeze Pages

Squeeze Page Mistakes: Putting More Than One Offer On Your Squeeze Page

Thursday, February 3rd, 2011
 

Are you using squeeze pages to grow your list? In order to grow your list faster, it is very important not to make sure that you are not making any squeeze page mistakes.

Here is one mistake that I see small business owners make very often. A small business owner wants to offer a lot of value to her newsletter subscribers. She creates one great free gift, and then she creates a squeeze page on which she gives away this gift.

After some time she doesn’t think that just one free gift is enough. So she creates another free gift and adds information about it to the original squeeze page. Then she creates another free gift and adds information about the third free gift to the same page as well. And so on, and so on.

Pretty soon, the squeeze page contains information about 3 or more free gifts, usually on completely different topics. Thing is, while you feel that you are providing more value by offering more than one gift on the same squeeze page, you are actually doing quite the opposite. You are confusing the person who comes to that squeeze page, because the more options you are offering, the more confusing the offer is.

For example, let’s say you are a weight loss coach, and you created a great free product, “How To Lose Weight During The Holidays” and you are offering this gift on your squeeze page. Now you start thinking: “I should add another gift to the page”. So you create an audio recording, “How To Lose 5 Pounds In 60 Days”. Then you think, “I should add another gift”, and you add another free report, “How To Cook Foods That Help You Lose Weight”.

So now you have three different gifts on the same page:

- “How To Lose Weight During The Holidays”

- “How To Lose 5 Pounds In 60 Days”

- “How To Cook Foods That Help You Lose Weight”

and you think, since you are offering three free gifts on that page, many more people will register for your newsletter.

Actually, exactly the opposite is true. Your gifts serve people in your target market, but they serve different segments of your target market.

There might be people interested in cooking foods that help you lose weight, what you are discussing in report #3, might not be interested in report #1, losing weight during the holidays. Now they are confused, as they don’t need the first two reports, they only need the third one.

A much better thing to do would be to create a separate squeeze page for each product and to promote them separately. That way people interested in losing weight during the holidays will be directed to the page that provides information about that, people who are interested in cooking foods that help you lose weight will be directed to the page that provides information about that, etc.

Use the FREE Squeeze Page Tutorial to learn how to create your own squeeze pages.

How To Write A Squeeze Page

Tuesday, December 14th, 2010
 

A lot of people ask how to write a squeeze page - how to do copywriting for an effective squeeze page. First, what is a squeeze page? A squeeze page is a page with just one goal. Its goal of the squeeze page is to convert your web site visitors into newsletter subscribers.

The reason squeeze pages are very effective is because they don’t have any outgoing links and every element of the squeeze page works to help you reach your goal, to convert your web site visitors into newsletter subscribers.

There are a few different elements to a squeeze page, let’s take a look at this example of a squeeze page:

So if you are wondering how to write a squeeze page, here are the elements to write:

1. Squeeze Page Headline, the main headline of your page, describing the benefits of what you are offering on your squeeze page

2. Squeeze Page Sub-Headline, explaining your benefits in more detail

3. Introduction To Your Offer - Discuss The Problems That Your Giveaway Solves Your squeeze page giveaway helps people in your target market solve a big problem. Discuss the problem that it solves, so that people who come to the squeeze page know what problem your giveaway is going to solve.

Use bullet points, text or both to discuss the problem.

4. Use Another Headline To Showcase MORE Benefits Many people only read the headlines on the squeeze page, and not the text. Make the headline count by using it to share more benefits about your giveaway.

5. Explanation of your Headline Use bullet points and text to explain your headline in more detail.

6. Introduction Of Your Subscription Box

7. Subscription Box, where people can subscribe to receive your giveaway.

And here is an example of a completed squeeze page.

Now you know how to write a squeeze page. Here is the FREE Squeeze Page Tutorial to learn more about designing your squeeze page:

Free Squeeze Page Tutorial

Part 1: What Is A Squeeze Page?

Part 2: How To Promote Your Business With Squeeze Pages

Part 3: Why You Should Only Include One Product On A Squeeze Page

Part 4: Squeeze Page Mistakes Business Owners Make

Part 5: How To Design A Squeeze Page

Part 6: How To Create The Right Offer For Your Squeeze Page

Part 7: How To Use Your Squeeze Page To Promote A Free Gift

Part 8: How To Build Your List With Squeeze Pages

Why Squeeze Pages Are Here To Stay

Wednesday, July 28th, 2010
 

For a few years now, I have been hearing from lots of people, who have been telling me that squeeze pages are about to stop working. No one likes them anymore, and they are about to stop working.

Thing is, squeeze pages are still extremely effective, and they work for bringing more newsletter subscribers to your list. Here is why:

Squeeze Pages Are Extremely Effective

Squeeze pages are extremely effective because of what they are. Squeeze pages only give you one option, one offer to register for. And because of this one option only rule they are very effective.

When you give your web site visitors many different options for what they can do on your web site, they get confused and they leave your web site. This is exactly opposite of what you want them to do, right? You want them to stay on your web site for some time, and share their email address with you, so that you can keep in touch with them and build relationships with them. This is why regular web pages don’t work that well for getting newsletter subscribers.

So what should you do so that your web site visitors don’t leave your web site before they subscribe to your newsletter? You give your web site visitors just one option. With just one option your web site visitors are much more likely to subscribe to your newsletter. And this is exactly what squeeze pages do - they give a web site visitor just one option for doing something.

Squeeze Pages Are Easy To Create

Because squeeze pages only need to include text and a subscription box, they don’t require extensive design.

In fact, you should not include interesting web site design elements in your squeeze page, because these elements will take your web site visitors’ attention from subscribing to your newsletter, exactly what you DO NOT want to do.

For an even easier way to create your own squeeze pages you can get the Effective Squeeze Pages Quick Start Guide.

Squeeze Pages Are Very Versatile

There are lots of things that you can promote with squeeze pages:

- Free Teelseminar. Are you teaching a free teleseminar? A squeeze page will be great for inviting people in your target market register for your free teleseminar.

- Social Networking Landing Pages. Don’t send people from Twitter and Facebook to the main page of your web site, as this will not get you results. Instead, send them to a squeeze page and you will immediately see more results from your social networking efforts!

- Newsletter Subscription Pages. Need more newsletter subscribers? Use a squeeze page for your subscription page and you will convert more of your web site visitors into subscribers.

- Free Reports. Are you giving away free reports to new newsletter subscribers? Use a squeeze page to give them away to get better results.

- Article Marketing Landing Pages. If you want to see results from article marketing, then you must use squeeze pages. With squeeze pages you are going to convert more of your article readers into newsletter subscribers.

As you can see, squeeze pages are very versatile and there are lots of places where you can use them to get better results from your marketing efforts. If you are not getting the results that you are looking for from your marketing efforts, check to make sure that you are directing your traffic from those marketing efforts to a squeeze page.

And to create your own squeeze pages very easily, get the Effective Squeeze Pages Quick Start Guide at http://www.EffectiveSqueezePages.com

Are Squeeze Pages Effective?

Wednesday, July 21st, 2010
 

Here is the question about squeeze pages that I have been asked many times: Are squeeze pages effective?

First, let’s talk about what squeeze pages are. Squeeze pages are pages that have just one goal - they help you bring more newsletter subscribers to your list.

Because of this one goal they have a very specific design. They don’t include a web site menu. They do not have links pointing to your other web pages, blog or social networking pages. Your squeeze pages have just one goal, and this is what makes them extremely effective.

But the question is, are they effective? What makes a squeeze page much better than a regular web page to get more newsletter subscribers for your list? Here is why squeeze pages are much more effective for getting more newsletter subscribers:

Your Squeeze Pages Have Just One Goal.

Each one of your web pages may have many goals, such as tell people about your services, tell people about your products, tell people about other pages on your web site, etc.

On the other hand, your squeeze pages have just one goal - convert your web site traffic into newsletter subscribers. Having just one goal makes them super effective - when you concentrate on doing just one thing, you get much better results.

Squeeze Pages Focus Attention Of Your Web Site Visitors.

When you ask your web site visitors to do just one thing on a page (in the case of a squeeze page it is to subscribe to your newsletter), 100% of their attention is focused on the action you ask them to take. When you give them just two options, only 50% of their attention is focused on each option. When you give them three options, only 33.3% of their attention is focused on each option.

As you can see, giving your web site visitors just one option ensures that they will pay attention to this option.

Create Different Squeeze Pages For Different Offers.

If you have more than one free gift to offer, make sure to create separate squeeze pages for each free offer. When you have one squeeze page for many offers, you dilute the offer and don’t get too many newsletter subscribers as the result.

On the other hand, when you have one squeeze page for each offer, it will give you a chance to focus your marketing and maximize the number of newsletter subscribers you get with each offer.

Squeeze pages are easy to create, learn how to create them in FREE Squeeze Page Tutorial.