Archive for the 'Technology' Category

How To Get FREE Web Site Traffic By Blogging

Wednesday, July 9th, 2008
 

After I published FREE Web Site Traffic Series Part 1: Article Marketing, I have gotten emails from some of you asking for more information on driving traffic. Today I am discussing how to use your blog to get more free web site traffic:

- Use Search Engine Optimization To Drive Traffic To Your Blog. Search engines bring a lot of very targeted traffic to my blog posts, so I always recommend using search engines to drive more free traffic to a blog.

Search engine optimization for your blog consists of three important parts: doing keyword research, using the keywords in your blog post and getting links to your blog.

First, you need to find keywords that your target market uses when searching for materials on the same topic as your upcoming blog post. You do not need too many keywords for one blog post.

Next, you need to use a few of the best keywords that you find in your blog post.

And to get better search engine rankings you need to have links leading to your blog. You can do that by exchanging links with other bloggers, listing your blog in blog directories, etc.

- Make Each Blog Post’s File Name Descriptive. Different blogging software behaves differently, but some will call your blog posts 2.html, 3.html, 4.html, etc. As you can see, that is not very descriptive and not particularly helpful to either people or search engines. When you create a post called How Coaching Helps Business Owners, calling it how-coaching-helps-business-owners.html is a much better title than 5.html.

Make sure that your blogging software creates descriptive file names for your blog posts; it is better both for human readers and search engine spiders and doing this will help you get more traffic to your blog.

- Get Links To Your Blog. More quality links means more more traffic, it’s that simple. Work on getting quality links pointing to your blog.

- Get Your Blog Listed In Blog Directories. Blog directories are a great source of getting links to your blog. Sometimes blog directories will give you a unidirectional (they link to you, but you don’t link back to them) link, other times they would exchange links with you.

- Use Article Marketing To Get Traffic To Your Blog. As I mentioned in the FREE Web Site Traffic Series Part 1: Article Marketing post, article marketing is a great way to drive more free traffic. And you can use article marketing to drive traffic to your blog by using your article’s Resource Box to link back to your blog.

I share my system for using my blog to get free traffic and clients in my How To Make Thousands Of Dollars With Your Blog Home Study Guide that you can see at http://www.avocadoconsulting.com/rlinks/zbt

More articles on getting free traffic:

- FREE Web Site Traffic Series Part 1: Article Marketing

Biana Babinsky

Getting Results From Social Media Sites

Friday, June 20th, 2008
 

I am sure that by now you have heard about social media and social media sites. Lots of people are networking on them, talking about them and using them to promote their businesses.

Because there is so much information about social media and social networking everywhere, I have been getting lots of questions about social networking from my clients, members of my mentoring program and web site visitors.

Everyone wants to know how to get results from social media web sites. And by saying results the majority of business owners mean “more clients”.

So how can you, a coach, consultant or other business professional, use social networking to get more clients for your business?

What you want to use to use social networking for is to meet and connect with your target market. Just like with any other marketing technique, you want to get your target market to know you, so that they can do business with you.

My recommendations for using social networking effectively are:

- As always, look for where your target market is and go ahead and meet it! There are tons of groups on many different networking sites, and you can start by participating in a few different groups that your target market frequents. Don’t join every single group that you see – there are thousands, if not millions of those, and you will never be able to use all of them.

Instead, find groups where your target market hangs out and networks. Increase your visibility by participating in the groups.

Everyone knows the leader, right? The best visibility comes when you are the leader of the group, so start your own group where your target can hang out and you can demonstrate your expertise!

- What’s the next step for your target market? What step should people in your target market take in order to get into your sphere of influence? They subscribe to your newsletter!

Make sure that you offer people plenty of opportunities to get on your list.

- Explore social networking sites and use the available resources. Different social networking web sites have different resources for you to use, and some are not so obvious. Some offer resources to post your upcoming events, post your articles and blog posts, etc. Use the available resources to get more visibility and exposure for your business.

I discussed many more ideas for using social networking to promote your business during the How To Create Social Networking Plan That Gets You Clients Teleseminar last month. You can get the audio recording of the How To Create Social Networking Plan That Gets You Clients Teleseminar at http://www.marketingsalad.com/social-networking.html

Biana Babinsky

Does A Pretty Web Site Deliver?

Tuesday, May 20th, 2008
 

I have heard many business owners say: “I want a nice looking web site for my business.”

They find a web designer and the web designer delivers exactly what the business owner asked for – a nice looking web site. The business owner really likes the look and feel of the web site, but after a month or so the business owner notices that nothing is happening with the web site. No one is using the web site to find out about the business and contact the business owner about his products and services.

It seems that when a business owner says: “I want a nice looking web site”, what the business owner really means is “I want a nice looking web site that brings in clients and markets my business”.

Once the business owners realize that their nice looking web site does not deliver clients, many opt to hire another designer for a re-design. I have talked to quite a few business owners, who have had their web sites designed and re-designed many times, all without producing the desired result (services and book/product sales).

The truth is, having a nice looking web site is just not enough to get sales. In addition to having a nice looking web site you need to heavily market it – optimize it for search engines, have a newsletter list, write and publish articles, start a blog and more.

Getting a web site designed is just like getting a brochure made for your business. It is nice to have a brochure, but until your potential customers see it and decide to buy your book, nothing will happen.

Exactly the same is true for a web site. Until you start getting your target customers to come to your web site and stick around long enough to buy your products and services, nothing is going to happen either.

Some web designers may include some marketing into their design package, but many don’t. This means that it is up to you to get your web site marketed. Here is what to do:

- Make sure that you know who your target market is. Your web site should speak to your target market, so your first step is knowing who your web site will be speaking to.

- Design a marketing plan for your web site. Yes, you may not have a web site yet, but knowing how you will market it will help you in the long run.

- Decide what you will need on your web site in order to market it properly. This may include a blog, pages optimized for search engines, articles, etc.

- Now, talk to web site designers and pick the one that will help you not only with design, but with marketing of your web site. It is very important that your designer is aware of your marketing plan, and will be able to implement the web site-related pieces of the plan.

Need help creating a marketing plan for your web site? Join my online business mentoring program to discover how to create a marketing plan for your web site.

Biana Babinsky

About Biana: Biana Babinsky is the online business coach, expert and author who teaches coaches, consultants and other business owners how to get more clients and make more money online. Join her online business mentoring program at http://www.MarketingSalad.com for online business coaching, support and masterminding with other members.

Social Networking – Register Now!

Tuesday, March 11th, 2008
 

Online social networking is very hot right now, so join us for MarketingSalad.com Social Networking event on April 1st and 2nd. During this event you will be able to network with your potential customers and other solopreneurs and learn how to use social networking to promote your business.

Many participants reported creating business connections and getting clients during our past events, and this one is no exception! I am committed to helping 100 business owners to use social networking to market their business!

You can learn more and register for the social networking event at http://www.marketingsalad.com/networking.html

Biana Babinsky

Getting Results From Social Media

Thursday, February 28th, 2008
 

There are many social networking web sites online. I am sure you have heard of LinkedIn, Ryze, Facebook, MySpace and many other social networking sites.

I am a member of a few of them, and we also do a lot of networking at my online business mentoring web site, http://www.MarketingSalad.com. I also run my own social networking events for business owners.

Lately I have been getting lots of questions about social media and online networking from coaches, consultants and other solopreneurs. It seems that social networking is becoming more popular and more business owners want to take advantage of social networking to get more clients for their businesses.

You have to remember that just like regular networking, using social media does take time. You are looking for results for your business and it takes time to get those results.

Some of the things i do when I use social media are: I run groups and networking events for people I meet on social networking sites, I keep in touch and network, I write and optimize my blog, etc.

Two main things to remember if you want to get results from social media are:

- Correctly define your goals for social networking. You have to know know exactly what you want to happen from your involvement in social media and how to follow up and build on that involvement.

- You need to find ways (and time!) to do social media marketing on a regular basis.

More tips on using social media:

- Use Web 2.0 And Online Networking To Promote A Coaching Business

- How To Get Results From Online Networking

- Are You Wasting Time Or Networking?

Biana Babinsky

Hollywood Writers And New Media

Friday, November 9th, 2007
 

The Hollywood writers have been striking since Monday, November 5th. This action sent late night talk shows into re-runs immediately.

What is interesting is why the writers are striking. According to this article, writers are striking because they are looking for more profits from when their writing is used in new media. They want to earn money when their work is sold on DVDs, when their work is a part of online shows, etc.

As you can see, writers are paying attention to the Internet and new media and want to profit from it. And what they are looking for is a true passive income – they write their copy once, and they want to make money every time it is used or sold through the new media.

What about you? Are you creating passive income streams? Are you using the new media to profit? Here is more information to help you create more products and profit from them online:

- FREE Ebooks Publishing Tutorial

- How To Publish Your Ebook Online

- How To Record Your Seminars And Use The Audio As A Product

- Create Another Income Stream By Teaching People In Groups

Promote Your Expertise By Teaching Teleseminars

Wednesday, November 7th, 2007
 

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? When you teach others, you usually gain a deeper understanding and appreciation for the material that you teach.
Teaching a teleseminar in something you know is also a great way to demonstrate your expertise to your potential clients and to convince them to become your one-on-one clients. Teaching teleseminars is an extremely versatile marketing technique. This is because it is very easy to use teaching to promote your expertise both online and offline…

Continue Reading Promote Your Expertise By Teaching Teleseminars

Biana Babinsky

Coaches, Get Started Blogging

Friday, October 26th, 2007
 

After I posted the Blogging For Life Coaches post here on the blog, I have heard from other coaches asking me to post more blogging tips to use.

A blog is a great way to connect with your target market, get more newsletter subscribers and sell more of your products and services. It is also a wonderful tool to get more traffic from search engines.

Here are some of my articles to help you get started with blogging:

- Blogging for Business: Blogging 101, if you are just starting out this is a great article to get acquainted with blogging and what blogging involves.

- How To Use Your Blog to Market Your Business. Many coaches start a blog, but are not sure how to use it to market themselves. They spend a lot of time on blogging, but don’t get any results from their blog. Read this article to discover how to use your blog to promote your business and your expertise.

- How To Optimize Your Blog For Search Engines. Did you know that over 70% of Internet users use search engines to find products and services to buy? Read this article to discover exactly how to bring more search engine traffic to your blog. Here is a FREE Search Engine Optimization Tutorial, to learn how to use search engine optimization to get more traffic to your coaching web site.

A Web Site, Fast

Friday, August 31st, 2007
 

If you need a simple web site and you are just getting started, you may want to look at free software available from WordPress.org.

Word Press is actually blogging software, but there is more! This software also provides you with the ability to create static (non-blog) pages for your web site. So with this software you can have both a web site and a blog.

Updating a WordPress site is very easy – you do not have to know anything about web design to do that. You just type your post in and press a button, and your post or your page will appear on your web site.

I really like how all the pages are interconnected as well – this connectivity helps you attract more web site traffic using search engine optimization.

Tomorrow: Make Thousands Of Dollars With Teleseminars

Tuesday, July 31st, 2007
 

Hi,

The Make Thousands Of Dollars With Your Teleseminars Series starts tomorrow, Wednesday, August 1st, so register now at
http://www.avocadoconsulting.com/rlinks/zteleseminars

—————–

Do you want to create and teach a profitable teleseminar this year?

Now is the best time to create one, because if you do, you will be able to promote and
teach it in September.

Many adults go on vacation when their kids are off from school. Once the children go back to school is September, adults go back to life and work. This is why September is one of the best times to launch a new teleseminar or bring back one you have already done in the past.

Join me for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series to discover:

- How to put together a teleseminar in just a few weeks, so that you are ready to teach your first teleseminar in September

- How to find the most profitable teleseminar topics

- The most important thing to mention in your teleseminar sales letter – it will help you at least double the number of your teleseminar participants

and much, much more.

Register for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zteleseminars