After I published FREE Web Site Traffic Series Part 1: Article Marketing, I have gotten emails from some of you asking for more information on driving traffic. Today I am discussing how to use your blog to get more free web site traffic:
- Use Search Engine Optimization To Drive Traffic To Your Blog. Search engines bring a lot of very targeted traffic to my blog posts, so I always recommend using search engines to drive more free traffic to a blog.
Search engine optimization for your blog consists of three important parts: doing keyword research, using the keywords in your blog post and getting links to your blog.
First, you need to find keywords that your target market uses when searching for materials on the same topic as your upcoming blog post. You do not need too many keywords for one blog post.
Next, you need to use a few of the best keywords that you find in your blog post.
And to get better search engine rankings you need to have links leading to your blog. You can do that by exchanging links with other bloggers, listing your blog in blog directories, etc.
- Make Each Blog Post’s File Name Descriptive. Different blogging software behaves differently, but some will call your blog posts 2.html, 3.html, 4.html, etc. As you can see, that is not very descriptive and not particularly helpful to either people or search engines. When you create a post called How Coaching Helps Business Owners, calling it how-coaching-helps-business-owners.html is a much better title than 5.html.
Make sure that your blogging software creates descriptive file names for your blog posts; it is better both for human readers and search engine spiders and doing this will help you get more traffic to your blog.
- Get Links To Your Blog. More quality links means more more traffic, it’s that simple. Work on getting quality links pointing to your blog.
- Get Your Blog Listed In Blog Directories. Blog directories are a great source of getting links to your blog. Sometimes blog directories will give you a unidirectional (they link to you, but you don’t link back to them) link, other times they would exchange links with you.
- Use Article Marketing To Get Traffic To Your Blog. As I mentioned in the FREE Web Site Traffic Series Part 1: Article Marketing post, article marketing is a great way to drive more free traffic. And you can use article marketing to drive traffic to your blog by using your article’s Resource Box to link back to your blog.
I share my system for using my blog to get free traffic and clients in my How To Make Thousands Of Dollars With Your Blog Home Study Guide that you can see at http://www.avocadoconsulting.com/rlinks/zbt
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