Internet Marketing For Solopreneurs

The Hollywood writers have been striking since Monday, November 5th. This action sent late night talk shows into re-runs immediately.

What is interesting is why the writers are striking. According to this article, writers are striking because they are looking for more profits from when their writing is used in new media. They want to earn money when their work is sold on DVDs, when their work is a part of online shows, etc.

As you can see, writers are paying attention to the Internet and new media and want to profit from it. And what they are looking for is a true passive income - they write their copy once, and they want to make money every time it is used or sold through the new media.

What about you? Are you creating passive income streams? Are you using the new media to profit? Here are some of my blog posts to help you create more products and profit from them online:

- How To Publish Your Ebook Online

- How To Record Your Seminars And Use The Audio As A Product

- Create Another Income Stream By Teaching People In Groups

Biana Babinsky

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? When you teach others, you usually gain a deeper understanding and appreciation for the material that you teach.
Teaching a teleseminar in something you know is also a great way to demonstrate your expertise to your potential clients and to convince them to become your one-on-one clients. Teaching teleseminars is an extremely versatile marketing technique. This is because it is very easy to use teaching to promote your expertise both online and offline…

Continue Reading Promote Your Expertise By Teaching Teleseminars

Biana Babinsky

In addition to teaching teleseminars over the phone, many coaches and consultants I know also teach local workshops.

A big difference between a local workshop and a teleseminar is that you can have people joining your teleseminar from all over the world. However, only local people or people willing to travel to your location would be able to join you for the workshop.

So how can you get more people to attend your local workshops? I have some ideas for you that you will be able to use:

- Since your workshop is local, promote your workshop locally as much as you can. Use all the tools available to you, newspapers, community centers, libraries.

- Start a public relations campaign to get information about you and your workshop into local newspapers.

- Optimize your web site for search engines. You can even promote a local event using this method. To do that, make sure you pick keywords that reflect the geographical location of the workshop.

- Use your ezine to promote your event. The more local subscribers you have, the better you will be able to promote it.

- Ask others to promote your event in exchange for commissions. It is always helpful to have other people helping you market your workshops.

Read more on marketing your workshops and teleseminars:

- How To Teach People In Groups

- What If Services Clients Can’t Afford Your Rates?

- Are You Maximizing Your Teleseminar Profits?

Biana Babinsky

About two weeks ago we had what seemed to be the last really warm day of the season and decided to go to the lake. Going to the lake is one of my favorite outdoor activities when it’s not too cold.

The walk around the lake was gorgeous. The usual blue lake and blue sky were additionally enhanced with trees with bright red and yellow leaves. Some of the leaves were falling down, but the ones still in the trees were contrasting very nicely with the blue color of the water.

That day we also met some friends for lunch. The conversation around the table turned to the gorgeous weather we were having that day, and how soon this nice weather is going to give way to cold and snow. If winter is coming to your area soon and you want to market more online and less in person, start learning about article marketing and how to use it to get leads and clients for your business!

Article marketing is a great marketing technique that you can use to get clients from the comfort of your office. There are three steps to doing article marketing:

- Write An Article. You do need to write an article in order to start using article marketing. The most effective articles are the ones that are of interest to your target market.

- Create A Resource Box For Each Article. A resource box is what comes right after the article; the 2-4 sentences that include your bio and a link back to your business web site.

- Submit Your Article To Article Directories. To get as much exposure for your article as possible, you need to submit your article to many article directories.

For more information on Article Marketing, join me for the Article Marketing For Service Professionals Teleseminar Series, http://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
- Article Marketing, how to promote your expertise by writing and publishing articles.

- Blog Marketing Articles, how to start a blog and use it to promote your business.

- How To Get Clients Articles, tips and advice on how to get clients online.

- Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

- How To Do A Teleclass Articles, how to run teleclasses and make money with them.

- E-book Publishing Articles, how to publish and sell your ebooks for profits.

- Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

- Online Copywriting Articles, how to write effective web copy.

- Successful Online Business Articles, how to create a successful online business.

- How To Increase Web Site Traffic, how to get more online traffic to your business.

- Search Engine Optimization Articles, how to use search engine optimization.

- Target Market Articles, how to find a target market for your business.

- Social Networking Articles, how to use social networking websites to get clients.

- Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

- Affiliate Marketing Articles, how to make money by selling other people’s products.

- Web Site Design Articles, how to make sure your web site is designed effectively.

Biana Babinsky

More and more people have been asking me how to teach people in groups. Coaches, consultants, tutors and other solopreneurs are looking to make money and get more clients by working with groups instead of just working with clients one-on-one.

So, how do you get started with teaching people in groups? The first two questions you should ask yourself are:

- Who are your target customers?
- What do they need help with?

These are the first two questions that you should answer before deciding on the group format, number of people in a group, pricing, etc.

If you do not know who your customers are and what they need help with, you will not be able to structure your offer effectively and, as a result, will not be able to get people to register.

Do the first thing you need to do is to find your target market. Once you do, find out what issues they are experiencing and what kind of help they need. To get the most people register for your group you will need to offer them something they really want. You will need to create a very compelling offer.

So, what are your target customers interested in? They are interested in solving problems that they are experiencing right now.

Therefore, the best way to get into working with groups is by starting a group on a topic that is of great interest to your target market.

Once you know your target market and once you find topics that your target market is interested in, it will be much easier for you to decide on the format, length and pricing for your group.

To learn more about teaching people in groups and making money doing that, get my Make Thousands Of Dollars With Teleseminars Home Study Guide, in which I discuss how to create best-selling teleseminars. It is available at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

Do you need to bring in more clients and jump-start your sales NOW?

To start earning more money now without waiting for more long term strategies to kick in, I have created a process that will help you get more sales from your existing web site visitors.

Discover the process to jump-start your sales during the “How To Increase Your Fall Revenue By Turning MORE Web Site Visitors Into Customers” Teleseminar.

The teleseminar is TOMORROW, September 19th, so register now.

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to attend the teleseminar for just $1 at

http://www.marketingsalad.com/more-customers.html

Biana Babinsky

So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

- Define the target audience for your book - who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

- Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

- Create a marketing plan for your book. There are lots of things you can do to market your book - article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at http://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

- Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

- Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, http://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

- Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

- Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Wow, the weather was crazy last week. We had heavy thunderstorms for a few days. Some areas have even experienced some flooding. I spent some time last week just watching the rain. At some point all you could see was water, water and more water coming down, non-stop.

After a few days the weather has changed completely. It was nice and sunny, but evidence of the recent downpour was everywhere. The grass and plants didn’t seem to mind the rain at all. The grass went from a very light green color that it usually turns in the summer to a brilliant bright green.

The weather is back to its usual summer heat, but fall is just around the corner. I am looking forward to leaves starting to turn bright yellow and red, as well as fall apples and pumpkins.

What’s going on this week? Today I am teaching the second class of the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. Last week was our first class, during which I had taught the participants how to write an effective sales letter. Today we will talk about how to create effective copy for your main page, your newsletter page, your services page and other pages on your web site.

Register for the Teleseminar Series and you will get a recording of last week’s call and you will be able to attend today’s call live. Register now at

http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky