Internet Marketing For Solopreneurs

This is a question that comes up often with my clients.

Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.

So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.

There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.

Instead of doing that, create programs and products in different price ranges. Here is how:

- Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.

- Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, http://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.

- Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.

- Write an ebook or create other products, again more lower priced products to help more people.

Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.

You can learn how to create products in my Complete Step By Step Information Products Guide available at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Wow, the weather was crazy last week. We had heavy thunderstorms for a few days. Some areas have even experienced some flooding. I spent some time last week just watching the rain. At some point all you could see was water, water and more water coming down, non-stop.

After a few days the weather has changed completely. It was nice and sunny, but evidence of the recent downpour was everywhere. The grass and plants didn’t seem to mind the rain at all. The grass went from a very light green color that it usually turns in the summer to a brilliant bright green.

The weather is back to its usual summer heat, but fall is just around the corner. I am looking forward to leaves starting to turn bright yellow and red, as well as fall apples and pumpkins.

What’s going on this week? Today I am teaching the second class of the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. Last week was our first class, during which I had taught the participants how to write an effective sales letter. Today we will talk about how to create effective copy for your main page, your newsletter page, your services page and other pages on your web site.

Register for the Teleseminar Series and you will get a recording of last week’s call and you will be able to attend today’s call live. Register now at

http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling - whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Hi,

The Make Thousands Of Dollars With Your Teleseminars Series starts tomorrow, Wednesday, August 1st, so register now at
http://www.avocadoconsulting.com/rlinks/zteleseminars

—————–

Do you want to create and teach a profitable teleseminar this year?

Now is the best time to create one, because if you do, you will be able to promote and
teach it in September.

Many adults go on vacation when their kids are off from school. Once the children go back to school is September, adults go back to life and work. This is why September is one of the best times to launch a new teleseminar or bring back one you have already done in the past.

Join me for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series to discover:

- How to put together a teleseminar in just a few weeks, so that you are ready to teach your first teleseminar in September

- How to find the most profitable teleseminar topics

- The most important thing to mention in your teleseminar sales letter - it will help you at least double the number of your teleseminar participants

and much, much more.

Register for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series at

http://www.avocadoconsulting.com/rlinks/zteleseminars

Both my husband and I love cooking and entertaining. So when we had friends over for dinner a few weeks ago, we cooked the whole dinner from scratch. We made roasted eggplant and red peppers with fresh basil and garlic as an appetizer. The entree was chicken parmesan with pasta and we made a great summer salad to go with it. Our guests loved our cooking!

Dessert is a whole different thing, though. Neither one of us likes to bake or make dessert (we like to eat it, though), so for dessert we had excellent cannoli from my favorite bakery.

While we can cook tasty meals and enjoy doing it, we know that we don’t like baking. When it comes to dessert we outsource it to someone who knows how to do it and can do it better than we can. And by doing this we can concentrate on things we enjoy, such as cooking and spending time with our guests, while knowing that we had great cannoli waiting for us for dessert.

To get best results for your business, it is important to define exactly what you are an expert at and promote your expertise. Discover how to promote your expertise by teaching, join me for the Make Thousands Of Dollars With Teleseminars Series that starts on August 1st.

Register for it now at http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

Many coaches, consultants, web designers, virtual assistants and other service business owners have trouble charging enough for their services. I find that the best way to be able to charge your price for your services is by clearly communicating the value of your services and building relationships with your customers BEFORE they become customers.

When your potential client has a relationship with you PRIOR to requesting your services, they don’t want just the services that you provide, they also want to work with YOU in particular. At that point you don’t have any competition, because, well, there is only one of YOU in the universe :)

The vast majority of my one-on-one clients come to me because they already know me, have seen some of what I can do and are hungry to use more of my expertise to help them promote their business.

They have heard me speak, bought my products, attended my teleseminars or have been reading my newsletter. They are already familiar with who I am and what I can do. I also find that I don’t need to convince them to hire me. They come to me ready to hire me, because my products and my newsletter have made the case for me.

This is why I strongly recommend to my clients, who are service business owners, to spend their marketing time on promoting their expertise and building their newsletter list.
When people subscribe to your newsletter, they enter your sphere of influence. Every time you send them your newsletter you are building a relationship. Once your potential customers get to know you as an expert, they will be much more likely to buy from you.

The key to getting paid for your expertise and your services is to build relationships with many of your potential customers. The best way to do that is by building a large newsletter list and sending out effective newsletters on a regular basis.

Next week I am teaching How To Triple The Number Of Your Newsletter Subscribers Teleseminar during which you can learn how to get more newsletter subscribers. You can learn more about the teleseminar at
http://www.marketingsalad.com/events.html

Biana Babinsky

I have just a few more seats left for the Make Thousands Of Dollars With E-books Teleseminar Series that starts tomorrow.

If you would like to create an e-book and make money with it, register now to ensure that you have a seat.

Register now at

http://www.avocadoconsulting.com/rlinks/zebookt

———————

Did you know that September is the best time to launch an e-book?

People come back to work and life in September, ready to take charge and ready to do things! So it is the best time to launch an e-book on a coaching topic, and that means YOU and YOUR e-book!

If you have been thinking about writing an e-book to create a passive income stream, start now! That way the e-book will be ready to be launched in September and that will help you make a lot of money.

Join me for the Make Thousands Of Dollars With E-books Teleseminar Series to learn how to create a best-selling e-book and make lots of money with it.

Register now at

http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

P.S. I have just a few seats left for the Series. Register now, before all the seats are gone at http://www.avocadoconsulting.com/rlinks/zebookt

Many coaches, consultants and authors want to write an ebook. They work hard on deciding on content, creating the content, getting the ebook edited and putting it all together. Once the ebook is ready, they spend more time deciding which shopping cart to use, and how to accept payment online.

After some time, they put together the ebook and the shopping cart together. Now everything is ready to accept payment and deliver the ebook to the buyers. There is just one problem - there are no buyers.

Having spent all the time and resources on writing the ebook and deciding how to sell it, many coaches, consultants and authors neglect to create a marketing plan for their e-book. As a result, they are not able to sell many ebooks. Don’t be like them, put together an online marketing plan to promote your ebook before you actually launch it.
In order to get the word out about your e-books, you need to drive qualified web traffic to your web site and to the e-books.

Here is how:

- Define your target market - who are the people you want to buy the e-books?

- Start building your newsletter list. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about the e-books that you sell.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc to drive traffic to your web site.

It will not happen overnight, but if you market effectively and consistently, you will get a lot of web site traffic and be able to sell your ebooks.

During the Make Thousands Of Dollars With E-books Teleseminar Series I will discuss exactly how to market your ebooks to make money with them. As a participant, you will also receive my Ebook Marketing Plan Template to help you market your ebook online effectively. You may register for the Teleseminar Series at http://www.avocadoconsulting.com/rlinks/zebookt.

Biana Babinsky

Are you teaching teleseminars yet? Teaching teleseminars is one of the best ways to share your expertise, get more clients and create another income stream for your business.

When business owners are just starting out with teaching teleseminars, they are tempted to offer many teleseminars without cost. One of my clients said that the reason she didn’t charge for her teleseminars was to practice and see if the target market was receptive to her teleseminar topics.

While I recommend offering some teleseminars without cost, I strongly recommend that you do not offer all of your teleseminars without a fee. When you teach teleseminars, it is extremely important to understand how to differentiate your no-fee teleseminars from the teleseminars you do charge for.

When you do that, you maximize your profits when you charge for your teleseminars and you will get very good attendance at the teleseminars you do not charge for.

During the Make Thousands Of Dollars With Teleseminars Teleseminar Series a few months ago I discussed exactly how to determine which teleseminars to charge for, and which ones to offer without charge. You can get the recording of the teleseminar series, as well as the workbook, notes and resource sheet at

http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

The weather is very fickle, but summer is almost here. It was raining last week and it was
in the 40s just a few days ago. But it is warm today and according to the calendar summer will start in about a week.

What are your business plans for the summer? If you are thinking about creating an e-book, or if you have completed one and now need to edit it and create a finished copy, I recommend that you do it this summer.

September is the best time to launch a new product. This is because when people get back to business after spending the summer resting and going on vacations, they want to get things done in September. And to get things done they want to know how to do them, and this is where your e-book comes in.

Spend the summer creating your e-book and launch it in September for huge profits!

Discover how to create an e-book that will make you thousands of dollars during the upcoming How To Make Thousands Of Dollars With Your E-books Teleseminar Series. I will show you a step-by-step process to create an e-book and market it online to make money.

Here is what you will discover during the How To Make Thousands Of Dollars With Your E-books Teleseminar Series:

- How to find the most profitable topic for your e-book

- How to turn your e-book into an information products empire

- The nuts and bolts of getting one-on-one clients with your e-book

and much, much, much more.

Register for the teleseminar series at

http://www.avocadoconsulting.com/rlinks/zebookt