Archive for the 'Web Site Traffic' Category

Spring Cleaning For Your Coaching Web Site

Monday, April 16th, 2012
 

A more useful and more usable web site helps attract more traffic and helps get more results and more newsletter subscribers for your newsletter. Here are three tips to help you spring clean your web site, make it more useful and bring more traffic to it:

- Check Your Web Site Content And Links. If you haven’t updated your coaching web site in a while, chances are, there is some content there that became stale. Maybe you are linking to your profile on a social networking web site that you are not using anymore. Maybe you are linking to a web site that is not around anymore.

Remove the outdated links or update them with the new ones.

- Add More New Content To Your Web Site. Here is another great way to make your web site more useful and bring more traffic to it. Add more content to your web site that will be useful to people in your target market. You can add content such as blog posts and articles.

More content that is of interest to people in your target market means your web site will be more useful to your potential clients. Make sure to optimize your new content for search engines, and share it on social networking web site, so that you can attract more traffic to your web site.

- Optimize Your Web Site For Search Engines. Are people in your target market finding your web site using search engines? If you are not getting search engine traffic, then it is time to optimize your web site for search engines.

To do search engine optimization, the first thing to do is to find keywords that people in your target market search for, when you are looking for products and services like yours. Then, use this information to optimize your web site content and your HTML tags for search engines.

For more information on bringing more traffic to your web site, get the How To Get More Web Site Traffic Home Study Guide, at http://www.EffectiveOnlineMarketing.com

Three Tips For Promoting Your Coaching Business Online In 2012

Friday, December 23rd, 2011
 

Want to get better results from online marketing? The secret for getting results from online marketing is to have a clear plan for what you need to do online to get results. Here are three tips for promoting your coaching business online in 2012:

1. Know Who You Want To Attract To Your Coaching Web Site

Decide on who the target market is for your coaching business is. When you know who your target market is, it will be much easier for you to bring traffic to your coaching web site.

For example, if you are a career coach, do you work with people in a particular industry? Those just starting out in their careers? Those who are changing careers?

If you are a business coach, what kind of businesses do you work with? Businesses in a particular industry? Businesses that are just starting out?

2. Bring Traffic To Your Coaching Web Site

Now that you know who your target market is, it is time to bring your target market to your web site.

To do that, use article marketing, social networking, blogging and search engine optimization to reach out to people in your target market and bring them to your web site.

3. Invite People Who Come To Your Web Site To Subscribe To Your Newsletter

As people visit many different web sites every day, they forget all about the web sites they have visited once they leave them. You don’t want your web site visitors to forget about your web site. In fact, you want them to remember about your web site, and keep coming back to your web site to check out your offerings.

If you want your web site visitors to keep coming back to your web site, then you need to invite them to subscribe to your newsletter. That way you will be able to keep in touch with them, let them know about your products and services, and invite them back to your web site to check out your new blog posts and new products.

Squeeze pages are the key to getting more newsletter subscribers from your web site. The Effective Squeeze Pages Quick Start Guide contains 15 squeeze page templates that will help you get more newsletter subscribers! Learn more about it at http://www.EffectiveSqueezePages.com

How To Turn Your Web Site Visitors Into Newsletter Subscribers

Monday, November 28th, 2011
 

Do people come to your coaching web site, but then leave without taking any action? If your potential coaching clients just come to your web site, and then leave your web site without taking action, you will not see any results.

If you want to get more coaching clients and more customers from your web site, the first thing you need to do is to start converting your web site visitors into newsletter subscribers.

Here is the plan to help you convert more of your coaching web site visitors into newsletter subscribers:

- Create An Effective Free Gift For Your New Newsletter Subscribers. Find the topic that your potential coaching clients are interested in. Create an effective gift, such as an e-book, special report or an audio recording on the subject. Give away this free gift to your subscribers in exchange for their subscribing to your newsletter.

When you offer a gift to those who subscribe to your newsletter, more people will subscribe to your newsletter.

- Make The Give Away Of The Free Gift Much More Visible. Many times web site visitors don’t subscribe to a newsletter for a very simple reason – because they don’t know about it.

Make sure that your coaching web site visitors know about your newsletter and your no charge gift. For example, if you have a blog for your coaching business, add a newsletter subscription box to every page on your blog and make sure it is visible to your blog readers.

- Attract Targeted Traffic To Your Web Site. In order to convert your web site visitors into newsletter subscribers, you need to bring targeted traffic to your web site. This means that people who come to your web site should be the people who are in your target market.

If the people who come to your web site are not in your target market, then they will not be interested in what you have to offer, and they will not subscribe to your newsletter.

Discover how to get more targeted web site traffic to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com

Is Your Web Site About Coaching?

Wednesday, November 16th, 2011
 

What is your web site about? Many times when I visit coaches’ web sites, I see that their web sites are about coaching. They are about the coaching field, how coaching is different from consulting, what the coaching process is and how a coach works with clients.

What is missing from many of those coaching web sites that discuss coaching in-depth is information that the potential clients are interested in. What is missing is the information about the problems that the potential clients are experiencing and how the coach is going to help them solve those problems.

When your potential clients come to your web site, they are not interested in what coaching is, or what the coaching process is. What they are interested in is how a coach is going to help them solve their problems.

A lot of times, coaches write the web copy that discusses what they do, what their approach is, how they work – they discuss everything except the benefits to their clients. But think about it from your potential clients’ perspective. When they visit web sites looking for help, looking for products and services, they want to know what’s in it for them. What they want to know is how they will benefit from what you have to offer. And when they don’t see that information, they move on.

For example, if you are a fitness coach and you help your clients lose weight and keep it off. When your potential clients come to your web site, do they want to read about what coaching is and how coaching is different from consulting? Or would they rather read about how you can help them lose weight and keep it off?

Lets say you are a parenting coach, and you help parents of teenagers to communicate better with their teenagers. When your potential clients are looking for help online, and they find your web site, what do you think they would rather read about? Would they rather read a page about what coaching is? Or would they rather read about how your expertise as a parenting coach working with parents of teenagers will benefit them?

Another example. Let’s say you are a business coach, and you help your clients market their business. If your potential client comes to your web site, what would she rather see? Would she rather read pages about what coaching is and how it is different from consulting? Or would she rather read about how working with you will help her market her business better and attract more clients?

Discover how to attract more of your potential clients to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, at http://www.EffectiveOnlineMarketing.com

Seven Strategies For Getting Traffic To Your Coaching Web Site

Monday, November 7th, 2011
 

Want to increase traffic to your coaching web site? Here are seven techniques to bring more traffic to your web site:

- Business Blogging. Start a blog for your coaching business and update it on a regular basis. A blog is an excellent tool to let people know about your products and services, and share with your target customers the benefits of working with you. A business blog is also a great tool for attracting potential customers to your blog and your web site.

- Search Engine Optimization (or SEO). Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the web page. Since over 70% of people who are looking for products and services use search engines to locate them, doing search engine optimization will help you bring more traffic to your coaching web site.

- Article Writing and Publishing. Here is another great way to increase traffic to your coaching web site. When you write articles and publish your articles in article directories, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

- Newsletter Publishing. Keep in touch with people in your target market by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.

- Social Networking Web Sites. Make sure that your web site address is displayed on your social networking profile pages, provided to you by every online networking service that you participate in.

- E-mail Signatures. Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers. All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites
the readers to click on the link and visit your site.

- Affiliate Marketing. Having an affiliate program is another way to bring more traffic to your web site.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com

What If No One Knows About Your Coaching Business?

Wednesday, November 2nd, 2011
 

Does no one know about your coaching business? If you want more people in your target market to find out about your coaching business you need to have an effective web site. An effective web site will have information about your coaching business, and it will attract web site traffic, so that people in your target market would come to it to learn more about your coaching business.

Why is having an effective web site that shares information about your coaching business important? Without a web site, when you want to promote your coaching business, you will have to promote it to one person at a time. This means that you will have to talk to each person who you want to know about your coaching business.

Marketing to one person at a time takes a lot of time. You will only be able to only talk to a limited number of people. And since very few people know about your coaching business, very few people will be able to become clients or customers.

With an effective web site, you will be able to let many people know about your coaching business. With a web site you don’t have to tell one person at a time about your business. Rather, your web site can tell many people about your coaching business, and help you get more coaching clients and customers as a result.

To make your web site effective, your web site will need to do the following:

- Attract more web site traffic. There are many things you can do to attract more web site traffic. Optimize your web site for search engines, blog on a regular basis to attract traffic, use article marketing to bring more traffic to your web site. Click here for more information on how to attract more traffic to your coaching web site.

- Tell your web site visitors about your business. Let your web site visitors know about the benefits they will receive when they become your coaching clients or when they purchase your coaching products.

- Invite your web site visitors to become your newsletter subscribers. Let your web site visitors know how to take the next step with you and subscribe to your newsletter.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com

How To Promote Coaching: Three Tips For Promoting Your Coaching Business Online

Thursday, October 13th, 2011
 

Are you a career coach, business coach, weight loss coach, or life coach? Are you looking for information on how to promote your coaching business? Here are three simple tips for promoting your coaching business online:

1. Discuss The Benefits Of Coaching On Your Web Site

Many times, when coaches create a web site, they want to share information about coaching. They discuss what coaching is, how coaching works and what kind of process they use in their coaching.

But that is not what your potential clients are interested in. Instead, the web site should contain information about how the coach helps clients to reach the goals they are looking to reach. The web site should contain information about benefits that the clients receive when working with the coach.

2. Optimize Your Coaching Web Site For Search Engines

A good way to bring more traffic to your coaching web site is to optimize your web site for search engines. Do your research and find out what keywords your potential clients are using when researching coaching.

Then, use these keywords to optimize your coaching web site and attract more web site traffic.

3. Use Article Marketing To Promote Your Coaching Business

Another great way to promote your coaching business online is by writing articles on topics that are of interest to your potential clients. Make sure that each article includes an effective Resource Box with information about your business and a link to your coaching web site.

Then, submit articles to article directories, so that more of your potential clients can find them and read them. And when more people read your articles, you will be able to attract more web site traffic to your coaching web site.

Want to get more traffic to your coaching web site? Learn how at

http://www.EffectiveOnlineMarketing.com

How To Make Your Coaching Web Site More Effective

Tuesday, September 13th, 2011
 

If your coaching web site is not bringing in the results that you are looking for, then you should make your web site more effective. What should your coaching web site do to attract more clients and newsletter subscribers to your coaching business? Here are some ideas to help you do that:

Create your coaching web site for people in your target market

Use your web site to speak to people in your target market. Discuss the problems that people in your target market have, and how you help them solve them.

Use your articles and blog posts to share information that people in your target market are interested in.

Do research and find the keywords that people in your target market use when searching for your products and services. Then, use those keywords in your coaching web site copy and optimize your web site for search engines.

FREE Call on how to make your coaching web site more effective.

Invite your coaching web site visitors to subscribe to your newsletter

When people come to your coaching web site, you need to ask them to subscribe to your newsletter. If you don’t ask them to take any action with you, they will look around the web site and leave, and you will not see results from your web site. So make sure to ask your web site visitors to subscribe to your newsletter, so that you can keep in touch with them, and let them know about your products and services.

Bonus tip: To convert more of your coaching web site visitors into newsletter subscribers, offer a free gift in exchange for subscribing to your newsletter.

Drive traffic to your coaching web site

To get results from your web site, you need to bring traffic to your coaching web site. Bring more traffic to your web site by using online marketing techniques such as article marketing, search engine optimization, blogging, and more.

Discover how to get results from your coaching web site - register for the FREE Call, Five Secrets For Getting Results With Your Web Site Teleseminar.

Three Tips For Making Your Web Site More Effective

Thursday, August 18th, 2011
 

Looking to get results from your web site? If you are a woman business owner who wants to have more people in your target market to come to your web site and learn more about your business, your products and your services, you must make your web site more effective!

Here are three tips to help you get results from your web site:

1. Bring Traffic To Your Web Site

Nothing is going to happen on your web site unless you drive traffic to it. If no one comes to your web site, no one is going to learn about your business, your products or your services.

There are many different methods for driving traffic to your web site – article marketing, search engine optimization, social networking, business blogging, and more.

2. Make Your Web Site Effective

Even if you are bringing traffic to your web site, you will see any results from this traffic unless your web site helps people who come to your web site take action.

Use your web site to let people who come to your web site know about your business. Also, make sure that you are inviting people who come to your web site to subscribe to your newsletter.

3. Invite Your Web Site Visitors To Subscribe To Your Newsletter

People who come to your web site will not know about your newsletter unless your web site has information about your newsletter. Make sure that your web site lets your web site visitors know about your newsletter and invites them to subscribe to your newsletter.

Want to grow the list for your business? Learn how in the Grow Your List Quick Start Guide at

http://www.EffectiveListBuilding.com

How To Increase Web Site Traffic

Monday, January 24th, 2011
 

Over the years a lot of small business owners have asked me how to increase web site traffic. After all, if you are a small business owner who wants to attract more clients online, you can only attract clients to your business if your web site gets web site traffic, it is as simple as that.

If you have been wondering how to increase web site traffic, the first thing you should concentrate on is to find effective techniques that will bring more traffic to your web site. By effective I mean the techniques that will help you bring targeted web site traffic that you can then turn into leads and clients for your business.

So if you are wondering how to increase web site traffic, here are three techniques to use to get more traffic to your web site:

1. Social Networking Web Sites, Such As Twitter and Facebook.

Social networking web sites such as Facebook and Twitter are great for attracting more web site traffic. When you use social networking web sites to connect with people and networking, they get to know you. Then, when you share a link to your web site and to your newsletter from time to time, your connections already know who you are and what you do, and they will be more likely to click on your links and visit your web site.

2. Article Marketing.

With article marketing, you can write articles are of interest to people in your target market and submit those articles to article directories.

When you submit articles to article directories don’t forget to also include a Resource Box with information about you and your business and a link back to your web site. When you do this, you will be able to get more traffic to your web site with your articles.

3. Business Blogging.

There are lots of things you can do with your blog to attract more traffic. You can use the same blog posts to get more traffic from social networking web sites, from search engines and from other sources.

Make sure that your blog posts are of interest to people in your target market AND make sure to optimize them for search engines, so that you can attract more traffic with the same blog posts.

During the How To Get MORE Web Site Traffic Teleseminar Series you will discover the step-by-step process for using social networking web sites, article marketing and business blogging for attracting more clients and more web site traffic. Register for the Teleseminar Series now at http://www.EffectiveOnlineMarketing.com