Internet Marketing For Solopreneurs

Many coaches have told me that they want to be authentic when marketing their coaching business online. One of the best ways to do that is by creating a blog and using it to promote your business. Learn more about how to make your authentic self shine through and get clients in this article:
Read Get Clients With Your Blog By Being Authentic Article

Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
- Article Marketing, how to promote your expertise by writing and publishing articles.

- Blog Marketing Articles, how to start a blog and use it to promote your business.

- How To Get Clients Articles, tips and advice on how to get clients online.

- Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

- How To Do A Teleclass Articles, how to run teleclasses and make money with them.

- E-book Publishing Articles, how to publish and sell your ebooks for profits.

- Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

- Online Copywriting Articles, how to write effective web copy.

- Successful Online Business Articles, how to create a successful online business.

- How To Increase Web Site Traffic, how to get more online traffic to your business.

- Search Engine Optimization Articles, how to use search engine optimization.

- Target Market Articles, how to find a target market for your business.

- Social Networking Articles, how to use social networking websites to get clients.

- Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

- Affiliate Marketing Articles, how to make money by selling other people’s products.

- Web Site Design Articles, how to make sure your web site is designed effectively.

Biana Babinsky

After I posted the Blogging For Life Coaches post here on the blog, I have heard from other coaches asking me to post more blogging tips to use.

A blog is a great way to connect with your target market, get more newsletter subscribers and sell more of your products and services. It is also a wonderful tool to get more traffic from search engines.

Here are some of my articles to help you get started with blogging:

- Blogging for Business: Blogging 101, if you are just starting out this is a great article to get acquainted with blogging and what blogging involves.

- How To Use Your Blog to Market Your Business. Many coaches start a blog, but are not sure how to use it to market themselves. They spend a lot of time on blogging, but don’t get any results from their blog. Read this article to discover how to use your blog to promote your business and your expertise.

- How To Optimize Your Blog For Search Engines. Did you know that over 70% of Internet users use search engines to find products and services to buy? Read this article to discover exactly how to bring more search engine traffic to your blog.

Biana Babinsky

P.S. For more in-depth information on using blogging to get coaching clients, take a look at the Make Thousands Of Dollars With Your Blog Home Study Guide

The “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide is available for you at
http://www.avocadoconsulting.com/rlinks/zmembers

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- Do you want to help hundreds or even thousands of people with your expertise?

- Do you want to work with clients in groups?

- Do you want to work with people who can’t afford your one-on-one services, instead of having to turn them away?

You can do all of that and much more when you create a membership web site for your target market. Here is how:

- Your membership web site will help you promote your expertise to hundreds and even thousands of people

- Your membership web site will enable to work with people in groups

- Your membership web site will enable you to let people who can’t afford your one-on-one services to work with you at a much lower price point.

There are lots more benefits to running a membership web site, and I discuss them in the “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide.

Click Here To Learn More About “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide

Many life coaches have asked me how to start a blog to promote their life coaching business online and get clients. Here is how:
- First, you will need a blog. I recommend using blogging software that is available at wordpress.org. The software is available at no charge and it is very easy to use and is very customizable.

- Once you have a blog, decide where in your life coaching marketing funnel it is going to fit. I recommend using your blog to attract search engine and other traffic and turn that traffic into newsletter subscribers. Make sure you know exactly where the blog fits into your marketing and what kind of results you are expecting from it.
If you don’t know why you are using a marketing technique and how you will benefit from using it, there is no reason to have it in your marketing plan.

- Once you know where the blog fits into your life coaching marketing funnel, decide on the topics you want to post on. Since you are blogging to attract your target market to your blog and to your business, the best topics will be those that are of interest to your target market.

Now go ahead and start blogging! Take a look at my Business Blogging Articles at http://www.avocadoconsulting.com/articles/ (scroll to Business Blogging) for more blogging tips for life coaches.

Biana Babinsky

If you need a simple web site and you are just getting started, you may want to look at free software available from WordPress.org.

Word Press is actually blogging software, but there is more! This software also provides you with the ability to create static (non-blog) pages for your web site. So with this software you can have both a web site and a blog.
Updating a WordPress site is very easy - you do not have to know anything about web design to do that. You just type your post in and press a button, and your post or your page will appear on your web site.

I really like how all the pages are interconnected as well - this connectivity helps you attract more web site traffic using search engine optimization.

Biana Babinsky

Are you thinking about starting a blog to promote your business? There are many places to host it, and here are my recommendations to help you choose the best blogging platform for your business.

If you want to have a blog hosted by someone else, and not by your own web host, try WordPress.com. It is very easy to use and you can set up a blog and start blogging in just a few minutes. However, since the blog will not be hosted on your web site, you will not own all the search engine rankings and other things that will come when you promote your blog.

If you are serious about blogging, and want to use it as a long term strategy to promote yourself and your business, you should get your own blogging software. I recommend getting blogging software from WordPress.org and installing it on your own server. The
software is available FREE and it is easy to install and use.

There are dozens of advantages of having a blog on your own web site:

- You can control everything on your blog, from the marketing aspects to technical aspects

- You can use any template you want and you can create a template that fits your web site, your brand and your image. There are lots of free templates available online as well.

- You own the hosting, so no one can kick you out and shut down your blog one day

- It looks much more professional - when people ask about your blog you can direct them to your own web site address, not some blogging site.

and there are lots more.

For more information on marketing your business with your blog, take a look at my Make Money With Blogging Home Study Guide at http://www.avocadoconsulting.com/rlinks/zbt
In the Home Study Guide I discuss how to market your blog and how to use it to get clients for your business.

Biana Babinsky

Last week we celebrated Independence Day here in the US. I took a few days off to spend some time outside and enjoy the summer.

We went to the lake during one of my days off. Chicago has a fabulous lakefront and in the summer we make sure that we take full advantage of it. We spent a few hours on the lake walking around and watching the wind play with the waves on the lake.

Walking makes you hungry, so after leaving the lake we started looking to a place to eat.
There is a ton of restaurants close to the shore and many of them offer outside dining in the summer. They simply take a few of the “inside” tables outside.

As we were walking by many different restaurants looking for places to eat, I noticed that I was more drawn to places that already had a few patrons sitting outside enjoying their meals. Why was that? They were talking, laughing and enjoying food. There was a message in it that if they were happy with their meal, so would I.

As you can see, happy customers will bring you more happy customers. So make sure that you ask for testimonials from people who are already happy with your products and services and use the testimonials on your sales pages. Doing this will help you convince more of your potential customers to become clients.

But what did we do? We ended up having a nice meal at one of the restaurants that already had happy patrons. Marketing works!

So what is going on this week? We had a great first session yesterday for the How To Make Thousands Of Dollars With Your Blog Teleseminar Series. We discussed how to start an effective blog, how to pick the right blogging tool and how to use your blog to brand your business.

Next week’s class will be all about promoting your blog and using it to get clients for your business.

Click here to register for the Teleseminar Series and you will be get a recording of yesterday’s call and you will still be able to attend next week’s call live. Register now at

http://www.avocadoconsulting.com/rlinks/zbt

Biana Babinsky

Many coaches have asked me how to use a blog to promote their business and get clients. I have been blogging for a while and my blog has brought me a ton of traffic, newsletter subscribers and clients.

Here are my recommendations for you if you are just setting up your blog:

- Set Up A Blog On Your Own Web Site - it will help you achieve better branding and more web site traffic. Use free blogging software available at WordPress.org

- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven’t been updated since sometime last year.

- Have A Special Offer On Your Blog. This will guide your blog visitors to become your newsletter subscribers.

- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Use your blog to get more search engine traffic.

- Have Fun!

One of the lessons in my Complete Step By Step Online Marketing Course is a Blogging Lesson, and it discusses in detail how to use your blog to market your coaching business. You can get the Course at http://www.avocadoconsulting.com/rlinks/zcourse.

Biana Babinsky

Should you start a newsletter and article marketing before you launch your web site, or should you wait to start them until your web site is done?

I usually recommend to my clients to launch a web site first, then the newsletter and then start marketing by using article marketing, business blogging, search engine optimization and other techniques.

The reason I recommend this order is because you want your newsletter subscribers, article readers, blog readers, etc to visit your web site, learn about your products and services and buy them. People have to be able to check out information about your products and services without too much pressure, and this is what your web site will
do for them.

You may start the newsletter before the web site, but then you will not have a web site to send the potential buyers to.

And you should not use article marketing before having a web site. The main benefit of
using article marketing to promote your business is that your article resource box links back to your web site. If you do not have a web site, you will be missing on this huge benefit.

For more information, get my free article marketing, business blogging and internet marketing tips.

Biana Babinsky