How To Find Time To Market And Work With Clients
A business owner recently asked me how to devote time to marketing (and get results from marketing) and still have enough time left to work with existing clients and create products.
Here are my recommendations:
- With your client work, schedule your time and don’t procrastinate. When you have scheduled 2 hours to do client work, spend the 2 hours to do just that. No checking e-mail, no phone calls - just do the work you need to get done. You will be amazed how much you can accomplish in just 2 hours if you stick to your plan.
- When you are marketing, spend some time learning about an online marketing technique, what the implications of using it are, what results to expect, etc. Then, break the techniques into bite-sized chunks you can do, and schedule those chunks. You will be able to accomplish much more when you understand the techniques, and know what results to expect from them.
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