Hi, everyoneI have designed/re-designed web sites for a while, before starting to work more in online marketing coaching/consulting. I find that it is extremely important that your web site designer understands online marketing and uses this knowledge when designing your web site OR that you understand it yourself and make sure that your designer follows online marketing principles when designing your web site.
There are fabulous web and graphics designers out there, who can do a wonderful job creating a great looking web site. Unfortunately, they do not know much about online marketing, so they do not do anything for search engine optimization, don’t optimize the web site to get the most sign ups/sales, etc.
And there many of these great looking web sites online, but they do not bring in much in terms of what is really important to the web site owner – newsletter sign-ups, sales, etc.
One of the things that I teach my clients is how to create a web site that will actually sell what you have to offer. After following my advice one of my clients tripled her newsletter sign-ups without increasing her web site traffic – sometimes simple web site changes can make a huge difference in the results you are getting.
Every time a client asks me how to work with their web designer, here is what I tell them:
“Your web site is not a showcase of the great design/programming skills of your web designer. It is a place to promote your expertise AND a tool to generate leads and clients for your business. Make sure that you address this with your designer, otherwise you will spend your money on creating a great looking web site that does not sell.”
Need help making your web site actually SELL your products and services? Get a web site evaluation, during which I will discuss with you how to improve your web site to sell more of your products and services.