Build A Platform For Your Book
Platform building for your book is all about getting your name known and getting as many of your target customers as possible into your circle of influence.
Here are some of the steps that you can take to start building a platform:
- Define your target market - who are the people you want to buy the book?
- Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants - that way you will be able to use it to get more newsletter subscribers.
- Start building your newsletter list - use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.
- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc - to get newsletter subscribers.
The more subscribers you have, the more people you can contact, the more people
will be able to buy your book.
- Create other products and programs. Having just a book is not enough. Create other products based on your expertise - e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.
As you can see, you build your platform by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc. In my free report, “Top Strategies To Get Clients Online” I discuss how to apply some of these steps to your business. Get the report now at http://www.avocadoconsulting.com/free_report.html.
Biana Babinsky
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