Archive for May, 2007

What If No One Is Buying Your Ebooks?

Thursday, May 31st, 2007
 

Many coaches, consultants and authors want to write an ebook. They work hard on deciding on content, creating the content, getting the ebook edited and putting it all together. Once the ebook is ready, they spend more time deciding which shopping cart to use, and how to accept payment online.

After some time, they put together the ebook and the shopping cart together. Now everything is ready to accept payment and deliver the ebook to the buyers. There is just one problem - there are no buyers.

Having spent all the time and resources on writing the ebook and deciding how to sell it, many coaches, consultants and authors neglect to create a marketing plan for their e-book. As a result, they are not able to sell many ebooks. Don’t be like them, put together an online marketing plan to promote your ebook before you actually launch it.
In order to get the word out about your e-books, you need to drive qualified web traffic to your web site and to the e-books.

Here is how:

- Define your target market - who are the people you want to buy the e-books?

- Start building your newsletter list. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about the e-books that you sell.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc to drive traffic to your web site.

It will not happen overnight, but if you market effectively and consistently, you will get a lot of web site traffic and be able to sell your ebooks.

During the Make Thousands Of Dollars With E-books Teleseminar Series I will discuss exactly how to market your ebooks to make money with them. As a participant, you will also receive my Ebook Marketing Plan Template to help you market your ebook online effectively. You may register for the Teleseminar Series at http://www.avocadoconsulting.com/rlinks/zebookt.

Biana Babinsky

Are Sales Letters Effective?

Wednesday, May 30th, 2007
 

Many coaches, consultants and other service business owners have asked me if sales letters and product sales letters are effective.
I am sure you have seen sales letters written to promote ebooks, teleseminars and other information products. Sales letters / sales pages are extremely effective. You can make your sales letter a part of your larget web site, or you can buy a whole new domain just to sell a new product. For example, your sales letter is for something not completely related to your main web site or a separate free offer, I would put it on a new web site.

If it is for a product, and you have similar products on your web site, I would just put them together on the same web site.

I always recommend to my clients to learn how to write their own sales letters. You know your products better then anyone else, so you will be able to write the best sales letter for them.

Also, once you know how to write one sales letter, you know how to write them all. This means that you will be able to write sales letters for all of your products and services.

Want to learn how to write sales letters that will SELL your products? Learn more about the online copywriting class at http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Do You Follow The Multiple Income Stream Business Model?

Tuesday, May 29th, 2007
 

Many business owners have asked me about the Multiple Income Streams Business Model and how it can benefit their business.

A Multiple Income Streams Business Model involves creating different income streams for your business, including e-books, reports, membership web sites, seminars and others. When you have created this business model, you do not have a few customers providing a bulk of revenue for your business. This is dangerous, because if just one of these customers cancels, you will be out of a huge chunk of revenue.

This danger does not exist when you follow the Multiple Income Streams Business Model. In this case you have many income streams and many customers, and none of your customers represent a huge chunk of your business revenue.

The How To Make Thousands Of Dollars With Information Products Home Study Guide shows you the step-by-step process to create a Multiple Income Streams Business Model for your business. Use the process to learn how to create your own products and sell them online to make money.

Learn more about the Study Guide at http://www.avocadoconsulting.com/rlinks/zmultiple

Biana Babinsky

Are You Maximizing Your Teleseminar Profits?

Monday, May 28th, 2007
 

Are you teaching teleseminars yet? Teaching teleseminars is one of the best ways to share your expertise, get more clients and create another income stream for your business.

When business owners are just starting out with teaching teleseminars, they are tempted to offer many teleseminars without cost. One of my clients said that the reason she didn’t charge for her teleseminars was to practice and see if the target market was receptive to her teleseminar topics.

While I recommend offering some teleseminars without cost, I strongly recommend that you do not offer all of your teleseminars without a fee. When you teach teleseminars, it is extremely important to understand how to differentiate your no-fee teleseminars from the teleseminars you do charge for.

When you do that, you maximize your profits when you charge for your teleseminars and you will get very good attendance at the teleseminars you do not charge for.

During the Make Thousands Of Dollars With Teleseminars Teleseminar Series a few months ago I discussed exactly how to determine which teleseminars to charge for, and which ones to offer without charge. You can get the recording of the teleseminar series, as well as the workbook, notes and resource sheet at

http://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

How Can Coaches Profit By Marketing On The Internet?

Monday, May 28th, 2007
 

According to a recent article, Internet ad revenue up 35% to $17 billion, Internet ad revenue is up to 17 billion.

Looks like there is A LOT of business being done online, doesn’t it? Many of my clients have been asking me recently how they can profit from marketing their business online and how they can promote their products and services to get buyers.

Internet is a huge field and a great place to get coaching clients. In fact, over 98% of my coaching clients find me online.

In order to use the Internet to get clients, I usually recommend to my clients to create a system to get targeted traffic to their web site, and convert this traffic into newsletter subscribers. Here is how you can do that:

- Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc.

Without knowing this it will be very hard for you to market your coaching business online.

- Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.

- Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.

The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.

- Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, it’s time to start driving
traffic to your web site and get customers.

Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.

If you are just starting out with using the Internet to get clients, I recommend starting with online networking and article marketing. Both are easy techniques to apply and they can bring you a ton of web site visitors, when used correctly.

Want to learn more about promoting your business online? Here is a FREE Tutorial for you, FREE Tutorial, How To Market Your Coaching Business.

Your Own Radio Show?

Sunday, May 27th, 2007
 

Many business owners I know want to set up their own Internet radio show to get the word out about their business and their expertise.

It is very inexpensive to set up your own radio show - all you need is some technical know-how and you are all set to market your business online using audio!

In order to set up your radio show you may want to set up a podcast. It a very cost-effective solution, and more and more people are listening to podcasts now.

There are just a few things you can do to set up your podcast:

- Get a web host that will let you store large files. If you have a web host already, check in with them to see how much file storage you can get.

- Record your radio show - you can do that on your computer using any kind of software.

- Get WordPress software, it is available free at WordPress.org

- Set up your WordPress software on your web host

- Upload your radio show recording to your web host

- Use WordPress to announce a new recording

- Market, market, market. Just like with everything else, it is not enough to set up your radio show. You need to constantly market it in order to get more people listening to your show.

Need help with marketing and promoting your podcast? Get online marketing tips and ideas in my free online marketing report available at http://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Summer Is Almost Here!

Thursday, May 24th, 2007
 

The weather is very fickle, but summer is almost here. It was raining last week and it was
in the 40s just a few days ago. But it is warm today and according to the calendar summer will start in about a week.

What are your business plans for the summer? If you are thinking about creating an e-book, or if you have completed one and now need to edit it and create a finished copy, I recommend that you do it this summer.

September is the best time to launch a new product. This is because when people get back to business after spending the summer resting and going on vacations, they want to get things done in September. And to get things done they want to know how to do them, and this is where your e-book comes in.

Spend the summer creating your e-book and launch it in September for huge profits!

Discover how to create an e-book that will make you thousands of dollars during the upcoming How To Make Thousands Of Dollars With Your E-books Teleseminar Series. I will show you a step-by-step process to create an e-book and market it online to make money.

Here is what you will discover during the How To Make Thousands Of Dollars With Your E-books Teleseminar Series:

- How to find the most profitable topic for your e-book

- How to turn your e-book into an information products empire

- The nuts and bolts of getting one-on-one clients with your e-book

and much, much, much more.

Register for the teleseminar series at

http://www.avocadoconsulting.com/rlinks/zebookt

Building Buzz And Getting Your Name Out

Tuesday, May 22nd, 2007
 

Do you have products that you want to sell online - a book, e-book, seminars? Or maybe you want to sell your services? To do this effectively you need to create buzz for what you have to offer. You need to get your name out there, you need to promote your expertise, so that your potential customers see that you are an expert at what you do.
Promoting expertise online is what I help my customers do.It is all about getting your name known and getting as many of your target customers as possible into your circle of influence.

Here are some of the steps that you can take to start generating buzz and promoting your expertise online:

- Define your target market - who are the people you want to buy the book?

- Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants - that way you will be able to use it to get more newsletter subscribers.

- Start building your newsletter list - use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.

- Use online marketing techniques - search engine optimization, article marketing, your own blog, etc - to get newsletter subscribers.

The more subscribers you have, the more people you can contact, the more people will be able to buy your book.

- Create other products and programs. Having just a book is not enough. Create other products based on your expertise - e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.

As you can see, you should promote your expertise by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc.

In my Complete Step By Step Online Marketing Course I discuss how to use effective online marketing techniques to promote your business and get it known online. Get the Course now at http://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky

How To Use Your Blog To Get Coaching Clients

Tuesday, May 22nd, 2007
 

Many coaches have asked me how to use a blog to promote their business and get clients. I have been blogging for a while and my blog has brought me a ton of traffic, newsletter subscribers and clients.

Here are my recommendations for you if you are just setting up your blog:

- Set Up A Blog On Your Own Web Site - it will help you achieve better branding and more web site traffic. Use free blogging software available at WordPress.org

- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven’t been updated since sometime last year.

- Have A Special Offer On Your Blog. This will guide your blog visitors to become your newsletter subscribers.

- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Use your blog to get more search engine traffic.

- Have Fun!

One of the lessons in my Complete Step By Step Online Marketing Course is a Blogging Lesson, and it discusses in detail how to use your blog to market your coaching business. You can get the Course at http://www.avocadoconsulting.com/rlinks/zcourse.

Biana Babinsky

Plan Now To Make Money In September!

Sunday, May 20th, 2007
 

What are your plans for the summer? If you have been thinking about creating a new e-book, summer is the best time to do that. This is because September is the best time to launch a new e-book! This means that you should spend the summer creating it and then launch it in September!

People come back to work and life in September, ready to take charge and ready to do things! So it is the best time to launch an e-book on any coaching-related topic, and that means YOU!

If you have been thinking about creating an e-book to create a passive income stream, start now! That way the e-book will be ready to be launched in September and that will help you make a lot of money.

Join me for the Make Thousands Of Dollars With E-books Teleseminar Series to learn how to create a best-selling e-book and make lots of money with it. You can register for it at http://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

P.S. The price of the Teleseminar Series is going up on May 25th, so register now to get in at the introductory price. To register go to http://www.avocadoconsulting.com/rlinks/zebookt