Avocados And Marketing
This past weekend we went to a Mexican restaurant and had lots of great food! Mexican food is very colorful; the combination of red tomatoes, green avocados, cilantro and other colorful food is wonderful. As we had lots of avocados at the restaurant, the talk went naturally to Avocado Consulting.
Over the years many people have asked me why I named my company Avocado Consulting. Well, there is a story behind the name. Back when I was launching my company, I needed a name for it. I have found a few names, but none of them “clicked” for me. I had a huge notepad with many names written down on it, except I didn’t want to use any one of them.
Then one day I was sitting at my dining table, trying to come up with more business names. And a few days before than I had bought avocados to make guacamole. They were sitting in a bowl on the dining table. As I was thinking of names, I kept looking at the avocados. And at some point I just paired “avocado” with “consulting” and the rest, as they say, was history.
I continued the food theme with my online business community web site, MarketingSalad.com.
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Biana Babinksy
