If you are having trouble converting people who just found your web site on the Internet into paying coaching clients, you are not alone. It is hard for your prospects, who have
no prior relationship with you, to jump in and buy your coaching services that cost hundreds of dollars. They have concerns and are very ambivalent about paying that kind of money to someone they don’t know.
Many coaches I have worked with have trouble doing the same thing – converting people who just came to their web site into paying coaching clients. Fortunately, there is an easy solution for doing this. You need to help your prospects to get to know you before they contact you to become your coaching clients.
You should do that by creating a marketing funnel that you can “funnel” your prospects through. On top of your funnel should be your free gift – a report, an audio recording – something that your web site visitors can easily download from your web site.
Once they get your free gift and get on your newsletter list, they will start receiving your newsletter and they will start getting to know you. Once they have received your newsletter for some time, they may be ready to become a paying customer, but it is still too big of a commitment to them to pay for your coaching.
However, they will be much more comfortable paying for something under $100 – a long e-book, a teleseminar/teleseminar series, etc. So I recommend having a few products in your marketing funnel that your prospects can buy to sample your expertise. This serves two purposes – it increases your revenue and it helps your prospects sample working with you without paying your one-on-one fees.
If your potential clients contact you after they have sampled your newsletter and other products, there is no ambivalence and no struggle to get hired. They know who you are, they have a prior relationship with you and want to hire YOU. This is exactly how you want the process to work.
This is exactly how I get my one-on-one clients now. I have a very limited number of people I work with, and majority of them have been in my group mentoring program, have attended my seminars or bought my other materials. Since they have seen my expertise and what I do, they know what to expect and the value they get when we work one-on-one.
You can discover how to start building your marketing funnel by getting my free report, Top Strategies To Get Coaching Clients Online at http://www.avocadoconsulting.com/free_report.html