Archive for August, 2007

What Is The Best Time To Launch Your Ebook?

Thursday, August 16th, 2007
 

If you are about to launch an ebook, you should know that you can make lots of extra money by launching your ebook at the right time.

I have coached many business owners on writing, putting together and launching e-books. My clients ask many great questions when I work together with them on their e-books. They want to know how to write an e-book, how to format it, how to brand it and how to market it. But they usually do not ask an extremely important question. This question is about when to launch their ebook.

Click Here To Find Out The Best Time To Launch Your Ebook

Biana Babinsky

Need More Coaching Clients?

Wednesday, August 15th, 2007
 

Do you want to get MORE coaching clients using the Internet?

Here is the problem: Very few people will contact you about buying your coaching services as soon as they visit your web site. Coaching service is a high ticket item, so your potential customers need some time to think about hiring you and get to know you before buying your services.

How do you get people to buy your services? Here are some tips to help you:

- Draw your potential coaching customers into your circle of influence by offering them something of value for free to get them to register for your e-mail list. The freebie can be a report, an audio recording, or anything else that will take you one time to produce and then people can download without your direct involvement.

- Send out your newsletter on a regular basis. According to some research I have seen, people need to hear about you 7 times(!!) on average, before buying. Keep in touch with your subscribers, share useful information and remind them about your services. This will help you turn some of them into buyers.

- Create other products. Many of your subscribers will never buy your coaching services, but they may buy cheaper products, such as special reports, ebooks, teleseminars, etc. Create other products based on your expertise to create multiple streams of income and get more buyers.

- Get more traffic. You need a lot of web site traffic in order to get more newsletter subscribers and coaching clients.

Use online marketing techniques such as search engine optimization, ezine publishing, blogging and other to get more web site traffic and clients.

My free report, Top Strategies To Get Service Clients Online shows you the step-by-step approach for getting clients online. You can get the report at http://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Target Market For Your Business

Tuesday, August 14th, 2007
 

Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

Want to learn how to define a target market for your business?

Click Here To Read The Rest Of The Article “Do You Box Yourself In When You Define Your Target Market?”

Biana Babinsky

What Makes A Web Site Effective?

Tuesday, August 14th, 2007
 

As the online business coach, I have evaluated hundreds and hundreds of service professionals’ web sites. Many clients have come to me asking why their web sites are not selling their services, and usually the reason was that their web sites were not effective at selling professional services.

When you are selling a service that costs hundreds or thousands of dollars, but your web site looks like it was designed by your 14 year old nephew, there is a huge disconnect. Your web site visitors will perceive the disconnect and go on to your competitor’s web site.

When your potential customers find your web site online, your web site is all they have to form an opinion about you and your business. Make sure that your web site projects a professional image that you want your customers to see.

My top five tips for having a professional web site are:

- Professional Web Design. This cannot be overemphasized. You have at most just a few seconds to make a positive impression on potential customers.

If they like your web site, they will stick around and learn more about your products or services. Otherwise, they will simply move on to the next site.

- Your Own Domain Name. Your own business domain makes your business web site address memorable and brandable.

- Professional Web Hosting. Free hosting usually comes with advertising plastered all over your web site, which is exactly what you do NOT want on your professional web site.

- Offer A Free Gift In Exchange For Newsletter Subscription. When you offer an expensive service on your web site, many people will not buy from you the first time they see your web site. Research shows that people need to hear about you seven times(!) on average before making a decision about buying from you.
Therefore, you need to keep in touch with your web site visitors long after they have visited your web site in order to convince them to buy your services.

The best way to get their email addresses is by asking them to subscribe to your newsletter in exchange for a gift on a topic that is of interest to them.

- Create Compelling Web Copy. Does your web site copy sell? If your web site copy does not sell effectively, your potential clients are going to leave your web site without buying and without subscribing to your newsletter.

Learn how to write effective web copy – this still will help you over and over again.

For more information on creating an effective web site get the FREE Report “Top Strategies To Get Clients Online” at http://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Biana Babinsky

Are You Providing Value?

Monday, August 13th, 2007
 

Do you show value of your products and services when you are selling them online?

You need to ALWAYS show value of what you are selling – whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.

And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.

I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.

Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.

I sent a lot of traffic to both products. The second product sold many more copies.

Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.

Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at http://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Are You Wasting Time Or Networking?

Monday, August 13th, 2007
 

Lately, I have been hearing from many coaches, consultants and other service professionals about online networking. Many have admitted to having networked online for some time, but then giving up on this activity because they weren’t seeing results.

Do you want to get clients and newsletter subscribers from your online networking efforts?

Click Here To Read The Rest Of “Are You Wasting Time Or Networking?” Article

Biana Babinsky

Don’t Be An Almost Networker

Sunday, August 12th, 2007
 

Do you want to be a REAL online networker? Do you want to know how to use online networking to get clients?

Here is an article I wrote about that: Don’t Be An Almost Networker

Biana Babinsky

Coaches, Stop Offering Free Services!

Thursday, August 9th, 2007
 

Every day I see coaches offering free coaching sessions and I just want to tell them to STOP! This is because offering free services is not a good way to get clients. Your time is valuable and you should only offer your coaching services to people when you are getting paid for them.

“But Biana” – I have heard many of my clients say when I told them not to offer free coaching sessions – “if we don’t offer a free coaching session, how do we find out I and the potential client are a good fit?”

This is a great question! It is important to make sure that there is a good fit for the two of you to work together. I recommend that instead of offering free coaching you offer a free “Getting To Know You Consultation” to people who are interested in your coaching services. Keep the session short, about 30 minutes and pre-qualify your clients before talking to them. Your time is valuable, so doing the pre-qualification work will help you see who is serious about working with you.

If you are not doing it yet, ask your potential clients to fill out a pre-consult questionnaire for me to get to know them better. Doing this also shows a commitment and interest from their side.

But what helped me even more to NOT offer any free services was creating products – E-books, Home Study Guides, Members-Only Web Site and Teleseminars.

When I get e-mails from prospective clients asking about my services, many times I can tell that the one-on-one service may not be appropriate for them. However, an e-book or some other product might be very useful.

When I am able to offer my products to people who can’t afford my services, or are on the fence about them, I am able to generate revenue from the situations that I would not be able to get anything out of if I only had my services to offer.

If you are a coach who offers ONLY services, I strongly recommend to look into creating multiple streams of income by creating and selling products in addition to services.
My Complete Step By Step Information Products Guide shows you a step-by-step process for creating e-books, teleseminars, members-only web sites, special reports and other products. You can get it at http://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

Coaches, Don’t Do It Alone!

Monday, August 6th, 2007
 

I have heard from many life, career and business coaches who are doing everything alone. They make all of their business decisions along, wear all the hats in their business and have no one to turn to get feedback for their business.

As a result, many of them get discouraged from running their business and stop running their business altogether. It does not have to be that way. If you are a life, business, career or any other type of coach, who is doing everything him/herself, I recommend to find people they can talk about running your business. You need to exchange ideas and get feedback from your peers – doing this helps you get fresh ideas for running your business.

To find the best way to communicate with others, decide on what it is that you need first.

- If you need specific help in marketing your business and getting more clients, you need a business coach. A coach will help you market your business better, create a marketing plan, get more clients and much more.

Need a business coach? Click here to join my online business coaching program to get advice directly from me.

- If you are overwhelmed with details (administrative, marketing, etc) of running your business, it may be a good time to hire a virtual assistant. A virtual assistant can do the tasks that need to be done, but are not at the core of running your business. Great tasks to outsouce include admin, web site updates, some marketing tasks, etc.
Need a virtual assistant? contact me and I will be happy to recommend one for you.

- If you are a business owner, but none of your friends and colleagues are, seek out a networking group for business owners. There is a ton of them both online and offline, and you will be able to participate in the groups, network with other business owners and see how others run their businesses.

Join my Online Networking Group For Solopreneurs to network with solopreneurs just like you.

- If you want to get feedback on your business and marketing efforts and get input from others, create or seek out a mastermind group.

It is great to have a masterminding group at your fingertips to share ideas, get feedback on your new project and much more. I run a web site for business owners at
http://www.MarketingSalad.com where members mastermind and get feedback from each other.

Biana Babinsky

Most Successful Marketing Techniques For Coaches

Saturday, August 4th, 2007
 

The most successful type of marketing has three components:

- Knowing who you are marketing to. Don’t market to everyone – pick a good and well-defined target market and market specifically to it.

Many professionals think they should market to everyone, but picking a good target market and marketing to it will help you greatly. It will make your marketing easier and much more targeted, and will result in more clients.

- Once you have picked a target market, you should research it as much as you can. Truth is, the most successful marketing happens is when you find a group of people, get to know them and market a product to them that they really want.

- The last component is reaching as many people in your target market as you can. When you have a product that your target market needs, the best way to get more sales is by reaching more people in your target market.

Use techniques such as newsletter publishing, search engine optimization, article marketing and others to reach more people in your target market.

Want to learn how to market your coaching business successfully? Use this FREE Tutorial to learn how to market your coaching business: FREE Tutorial: How To Market Your Coaching Business