Archive for November, 2007

Word Of Mouth Marketing For Your Business

Thursday, November 29th, 2007

Word of mouth marketing s very important for any service business owner. Word of mouth marketing occurs when your clients recommend your products and services to other people in your target market.

When many people recommend your products and services, more people are talking about you and your business and you get more clients as a result. Imagine your clients recommending you to people they know, and those people recommending you to the people they know, etc….

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Biana Babinsky

How To Use Article Directories

Monday, November 26th, 2007

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at

Biana Babinsky

Create A Marketing Funnel

Monday, November 26th, 2007

Many coaching, consulting and other service professionals have told me that they have tried everything to get more one-on-one service clients. They have told me that they have gone to networking events, offered no charge consultations to prospects and joined lead groups. Some are even publishing newsletters, but their newsletters have also failed to bring in many service clients.

After analyzing what these service professionals are doing, I have found that many of them have just one offering — a single, expensive one-on-one service….

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You can also take a look at How To Create A Marketing Funnel Audio Recording at

Biana Babinsky

No Coaching Clients In December?

Friday, November 23rd, 2007

December is an interesting month for many coaches, consultants, virtual assistants, professionals organizers and other self-employed solopreneurs. This is because in December people have to spend a lot of money on gifts, so they are budgeting and looking for ways to decrease their spendings on other things. When they do this, they usually cancel the professional services they pay for, such as coaching, professional organizing, services of virtual assistants and more.

As December is approaching, I have been hearing from many coaches whose clients are taking a break in December. Coaches report that 20-50% of their clients are taking a break, thus the coaches are getting 20-50% less revenue in December.

So what do you do if you have no clients and plenty of time in December? Spend the time on creating a teleseminar or teleseminar series that you can teach in January!

In January plenty of people are going to be looking for support with their lifes and careers. Create a teleseminar around the problems your potential clients will be experiencing in January, and you will be able to have a very profitable January.

What kind of teleseminars can you create? Here are a few examples:

– A financial coach can create a teleseminar on how to pay off the holiday debts faster

– A fitness coach can create a teleseminar on how to get rid of those extra pounds that people gained eating food during the holidays

– A life coach can create a teleseminar on how to finally reach your new year resolutions

Start working on creating your teleseminar now, so that you can announce it in January!

Discover how to create, teach and market extremely profitable teleseminars with the Teleseminar Tutorial.

Longer Sales Letters Produce Better Results

Friday, November 23rd, 2007

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

3-Step Plan To Get Clients Online

Wednesday, November 21st, 2007

Do you want to get more clients for your coaching business? Getting coaching clients is a goal of many coaches, but not all of them are able to bring more clients to their business. This is happening because many coaches are not following a plan for getting clients.

Instead of creating an effective plan, they just do random marketing once in a while. I knew a business owner once who marketed randomly. One day he heard from an expert that blogs are great for getting clients….

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Biana Babinsky

Two Things That Your Web Site MUST Do

Tuesday, November 20th, 2007

There are two things that your web site must do:

1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.

Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.

2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.

It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.

It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.

Make sure that your web site does both, it brings traffic AND it converts traffic into customers.

If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.

If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:

What Makes A Web Site Effective?

Does Your Web Site Do ALL This?

Your Web Site Is Losing You Clients

Discover how to get more web site traffic and promote your web site online in this FREE Tutorial, How To Market Your Coaching Business.

What To Do If No One Comes To Your Teleseminars?

Monday, November 19th, 2007

On a regular basis I hear from coaches, consultants and other service professionals who tell me that they have huge issues filling up their teleseminars. After trying to teach their teleseminars a couple of times, they stop doing teleseminars altogether. Why offer them if no one is signing up for them?After speaking to many solopreneurs who reported having issues getting teleseminar sign-ups, I found out the 3 main reasons why they are not able to get the sign-ups. Here are the reasons along with information on how to correct them…

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Use Article Marketing To Get Clients

Saturday, November 17th, 2007

Are you looking for more clients for your business? Do you need more one-on-one clients? Do you need more members for your membership web site and more teleseminar participants? If you need to add more clients to your practice, start using article marketing to promote your business as soon as possible!

Article marketing will help you get more web site visitors in three different ways. First, you will start getting traffic from article directories as soon as you submit your articles to them….

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Biana Babinsky

Online Copywriting: How To Create Effective Web Site Copy

Thursday, November 15th, 2007

When your potential customers visit your web site you can’t be there to talk to them, answer their questions and convince them to buy your products. The only thing that they can go by to make a decision to hire or not to hire you is your web site copy.

Because of this it is extremely important to have extremely effective web site copy. When you are selling your products and services online, your copy is the only thing that will convince your potential customers to buy from you. On the other hand, if your copy is not effective, it will make your potential customers visit your competitors’ web sites…

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Biana Babinsky