Are You Advertising Enough?
If you watch TV or read magazines and newspapers, you will see that large companies keep running ads for the same products over and over and over again.
Why do they do this? Don’t they know that we have already heard about the product? How many times do we need to hear about an upcoming sale?
Turns out we need to hear about a product many times before we make a buying decision. We are bombarded with many ads and marketing messages every day. Just think back to your day - how many ads did you see? If you just opened a magazine or turned on your TV you have seen dozens.
The statistics that I have seen sometime ago says that you need your potential customers to see your message 7 times on average before taking action. This statistic is old, so I would not be surprised that the number has increased by now, given how many ads we see every day.
So what does this mean to you as an advertiser? This means that you should repeat your ad at least a few times for the most impact.
But do not run exactly the same ad all the time. I recommend varying your ad, even if it is for the same product, so that you can generate more interest in it. Any product or service would have a few different benefits. Each benefit appeals to different people. If you keep sending out the same ad, focusing on the same benefit, you are going to appeal to the same people.
If you write a few different ads discussing different benefits and send out different ads, you are going to get more people interested in your product or service.
Discover how to write effective online ads during the How To Write Effective Ads Teleseminar that I will be teaching tomorrow. You can learn more about it at http://www.marketingsalad.com/effective-ads.html
Biana Babinsky
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