Many people ask about how to create a business plan for a coaching business. Do you need one? How do you create one? Are there templates available?
To my clients I recommend the business plan to include:
– Your vision for your business
– Information/research for your industry
– Market research
– Your going forward plan for a year, at least.
– What you are looking to achieve.
What I find even more important for my clients is creating a marketing plan that helps them promote their coaching business.
Your marketing plan shows you specific actions you need to take to actually make your business vision a reality. I find that having a marketing plan is what motivates my clients to take action and start marketing themselves to get clients.
Your marketing plan should be specific. For example, if you are looking to get 20 clients in 10 months, your marketing plan should outline specific marketing actions that you are going to take that will get you 20 clients in 10 months. These marketing actions can be anything – building your list, search engine optimization, blogging, etc – as long as they help you achieve your goal of 20 clients in 10 months.
My How To Create An Effective Marketing Plan Audio Recording teaches you the step-by-step method of creating a marketing plan for your coaching business. It also includes a marketing plan template that you can use. You can get it at http://www.marketingsalad.com/marketing-plan.html