When I cook, I like to be creative. There are times when I take a recipe and make many modifications to it – use different spices, substitute ingredients, etc. However, I follow one rule in my cooking – when I receive a recipe from a trusted source, I try it exactly the way it is written the first time. I use the exact amounts, as well as the same techniques and methods described in the recipe. If I like the resulting dish, I continue using the same recipe. If I do not like the result, I make changes to the recipe the next time I make the same dish.
A few weeks ago I tried a spinach lasagna recipe from a trusted source. I followed the recipe exactly and it came out perfectly – a nice blend of noodles, cheeses and spinach. It was flavorful and there were just the right amounts of sauce and cheeses. Given how much everyone liked it, I am going to make it again and I will not make any changes to the recipe.
I recommend that you use the same approach when you implement a new marketing technique for your business. Get a recipe for applying the technique from a trusted source and try doing exactly what the recipe says the first time you are working with it. As you learn the technique, you will see where you can modify it for yourself for best results.
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