How Should You Price Your Ebook?
Many people have asked me how to price their ebooks. Should you price them high? Should you price them low? Should you price them somewhere in the middle?
I have seen ebooks priced as low as $7 and as high as $297. It is all about three factors - how much value your ebook offers, how well you can sell it (your sales copy + marketing) and how many people you can reach with your marketing.
Pricing is never exact and it is all you, your expertise, your market and your marketing abilities. Sometimes I advise my clients to have an introductory ebook offer and then raise prices afterwards. Sometimes you want to price it higher as soon as you release it and keep marketing at that price.
If you under price your product, your potential customers will be suspicious since you are offering a deal that seems too good to be true. If you overprice your product, you will not get many sales.
There are many factors that go into pricing of your product:
- The purpose of the ebook and the value of the ebook
- The topic of the ebook - is it very specialized or very general?
- Market and competition research. How do you distinguish yourself from others? Do you have a unique twist on the concept that makes the ebook/ideas/methodology uniquely yours?
Here are a few more ebook pricing resources for you:
- Free article, Are You Pricing Your Products Wrong?
- A step-by-step guide for creating, publishing, pricing and marketing ebooks, Make Thousands Of Dollars With Ebooks Home Study Guide
- Online business mentoring program, MarketingSalad.com. There I teach members everything about creating ebooks and marketing them online (and much more!). As a member you can ask me for recommendations for pricing your own ebooks and other products.
Biana Babinsky
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