Archive for February, 2008

Help Me Celebrate!

Thursday, February 28th, 2008
 

February is almost over and I am celebrating because it is the last winter month and next comes March — the first month of my favorite season, spring. While I am sure we will still have some winter-like weather in March, the sun will still shine a bit brighter, because, well, it’s March.

I want to celebrate the fact that we only have two days left in February, and I want you to celebrate with me! And to do that, I am offering you a very special gift.

For the next two days, today and Friday, get my How To Get Clients Online Home Study Course and I will send you my best-selling e-book, Complete Step By Step Information Products Guide absolutely FREE. It sells for $47 on my web site, but you can get it FREE if you get the How To Get Clients Online Home Study Course before 11:59pm Eastern (New York) Time on February 29th. Get it now at

http://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

P.S. This offer will be gone in less than two days. Get your gift now at

http://www.avocadoconsulting.com/rlinks/zmarketing

Getting Results From Social Media

Thursday, February 28th, 2008
 

There are many social networking web sites online. I am sure you have heard of LinkedIn, Ryze, Facebook, MySpace and many other social networking sites.

I am a member of a few of them, and we also do a lot of networking at my online business mentoring web site, http://www.MarketingSalad.com. I also run my own social networking events for business owners.

Lately I have been getting lots of questions about social media and online networking from coaches, consultants and other solopreneurs. It seems that social networking is becoming more popular and more business owners want to take advantage of social networking to get more clients for their businesses.

You have to remember that just like regular networking, using social media does take time. You are looking for results for your business and it takes time to get those results.

Some of the things i do when I use social media are: I run groups and networking events for people I meet on social networking sites, I keep in touch and network, I write and optimize my blog, etc.

Two main things to remember if you want to get results from social media are:

- Correctly define your goals for social networking. You have to know know exactly what you want to happen from your involvement in social media and how to follow up and build on that involvement.

- You need to find ways (and time!) to do social media marketing on a regular basis.

More tips on using social media:

- Use Web 2.0 And Online Networking To Promote A Coaching Business

- How To Get Results From Online Networking

- Are You Wasting Time Or Networking?

Biana Babinsky

Eating Right Helps You Being More Effective

Wednesday, February 27th, 2008
 

You are what you eat. I strongly believe that when you eat right, exercise and take time for yourself, you are more effective as a business owner.

So when I heard that my friend and colleague Gillian Hood-Gabrielson is teaching the Am I Hungry? Teleworkshops, in March and April, I thought that these would be perfect for business owners who want to improve their eating habits and become more effective as business owners. In just 8 weeks, you will learn surprisingly easy techniques to help you take charge of your weight for life. Gillian will teach you everything you need to know to become an Intuitive Eater- the kind of person who can eat what she wants and not gain weight.

I asked Gillian how the Teleworkshops can help a business owner specifically, and here is what she says:

“It’s really my belief that dieting, food obsession, body image issues, etc. all contribute to wasted time in an entrepreneur’s day. It’s amazing how much time my clients find when they give up the insanity and turn their focus back to the more important things in life. I also find the self-esteem that comes back when you stop dieting and obsessing about weight contributes greatly to one’s ability to network more effectively and really just put yourself out there. The confidence really helps with promoting your business. ”

Thanks, Gillian!

Learn more about the Teleworkshops at http://www.BreakOutofDietPrison.com

Biana Babinsky

Should You Join A Networking Group?

Friday, February 22nd, 2008
 

Many coaches have asked me if they should join a local networking group. Here is what I recommend.

It is really all about your goals for your membership and what you want to get out of it. Since your goal is to get referrals of potential clients, I would look at the group and see if members there are in position to send you referrals, if they have access to people who can make great referrals for you.

For example, if you are a business coach, your potential clients are business owners. If there are many members in the group who work with business owners and can refer them to you, this should be a big consideration for you joining the group.

On the other hand, if you are a life coach, you will need to have people in different professions in group, so that they can refer leads to you.

My recommendation is to set goals for what you want to get from the group, and see if the group will help reach those goals.

Want to network online? Network with your colleagues at www.MarketingSalad.com

Biana Babinsky

Are Soups Similar To Articles?

Wednesday, February 20th, 2008
 

In the winter it looks like soup is everywhere! I have been reading magazine articles on how to cook soup. I keep seeing lots of soup commercials. Many restaurants are offering hearty soups on their winter menus.

While I like soup just fine, it’s not my favorite food. I do like soups in the winter; they do make you feel warmer, but the reason I am not that crazy about soups is because the majority of soups I have had are just blah. They are fine, but nothing special.

But every once in a while I come across very tasty soups, soups whose taste makes them much more memorable. After I eat them, I remember these soups for a while. And if someone I know made that particular soup, you can be sure that I had asked for a recipe.

What if the articles that you write are just like these two types of soups? You do not want your article to be fine but forgettable like the first type of soup. You want it to be like the second type of soup. You want those who have read your article to remember it and to ask for
more of your products and services.

Tomorrow I will be teaching How To Create Article Resource Boxes That Get You More Attention And More Clients Teleseminar. During this teleseminar you will learn how to get more leads and clients from your articles by creating effective and memorable resource boxes. I will also show you examples of Resource Boxes that have brought results.

The teleseminar is only for members of my online marketing mentoring program, MarketingSalad.com. Find out how to become a member and attend the teleseminar at

http://www.marketingsalad.com/articles.html

Biana Babinsky

Reach Many Coaching Clients At Once

Wednesday, February 13th, 2008
 

As you know, getting leads for your coaching business is a great marketing technique. I recommend taking at least one action every day that will bring more leads to your coaching business.

Speaking to your potential coaching clients one-on-one is a good way to market yourself and gain leads for your bsuiness. Remember, though, not everyone you speak with is going to be a lead or vecome your clients. Therefore, you will need to speak with many people in order to get a few leads and clients for your coaching business. If you are speaking with all of them one-on-one, it is going to take a while to speak with enough people to just get 10-20 leads for your business.

So how do you spend less time and still lots of coaching leads? You do that by speaking with more than one person at a time. That way you can spend the same amount of time that you do now, but get more prospects.

There are many ways for you to teach your potential coaching clients:

- You can reach more people at once by doing speeches and presentations to groups frequented by your potential clients.

- You can reach more people by having and effective web site and publishing your own newsletter. Get many people to come to your web site, then have them subscribe to your newsletter.

- You can get your web site listed in search engines and get leads from search engines

The point of all of these examples is that you need to reach many of your coaching clients at once. That way you are going to be able to get lots of coaching leads and many coaching clients.

Want to learn how to reach many potential coaching clients at once? Join my online business coaching program at http://www.MarketingSalad.com to learn how to reach your potential coaching clients.

Biana Babinsky

How To Promote Your Virtual Assistance Business

Friday, February 8th, 2008
 

Are you a virtual assistant? Do you want to get more clients for your virtual assistance business? I have helped many VAs promote their business online and get clients and here is what I recommend:

- Define a target market for your business. Be extremely clear on who your target market is, and how you help it.

- Create an effective marketing message for your business. You want your target market to hear your message and say to themselves: “This is exactly who I want to work with!”

- Create a web site that attracts your target market to your business.

- Use marketing techniques to bring your target market to your web site. There are many online marketing techniques you can use - search engine optimization, networking, article marketing, blogging. Just make sure that the people you bring to your web site are in your target market.

I have created a free special report, “Top Strategies To Get Clients Online” that will give you some ideas about using the Internet to get clients for your virtual assistant business. You can get the report at http://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Link Directly To Your Product

Thursday, February 7th, 2008
 

Recently someone asked me what I think is the most annoying thing that people do online and that prevents them from getting more sales.

This was an interesting question, and here is my take on it.

One of the most annoying thing that happens to me online is when people don’t link directly to the product they are talking about in their message. Some time ago I was reading someone’s newsletter, and there was an ad for an e-book for coaches. It sounded interesting, so I clicked on the link, only to be taken to the main page on the newsletter publisher’s web site.

The main page did not have any information about the e-book. After clicking on a few links, and not finding any e-book information, I got discouraged and left the web site. The newsletter publisher lost a customer.

This newsletter publisher lost many customers who wanted to learn about the e-book, but were taken to the main page of the web site instead.

Remember, linking directly to the product you are marketing can dramatically increase your sales. This is just one of the tips I have discussed on the Article Marketing for Profits Audio Recording that you can get at http://www.marketingsalad.com/article_marketing.html

Biana Babinsky

Are You Giving Up On Your Goals?

Friday, February 1st, 2008
 

Today February 1st, which means one month of 2008 is gone. How are your 2008 goals? Are you on target today? Here are three tips to help you keep up with your goals and resolutions:

- Be clear about what you are trying to achieve. It is much easier to do something when you know exactly what needs to be done.

- Break your goals into smaller, manageable tasks. It is really daunting if you are trying to achieve the task of writing a book. However, if you break the task of writing a book into much smaller and manageable tasks, such as creating an outline, writing Chapter 1, editing Chapter 1, writing Chapter 2, &&., it will become much easier to schedule and complete these smaller tasks.

- Have someone to hold you accountable. Having to report to someone else whether you have completed your tasks really helps you stay on track and actually complete your tasks.

Want to achieve more of your goals faster? Want to get feedback on your marketing ideas from a group of business owners? Join MarketingSalad.com at http://www.MarketingSalad.com

Biana Babinsky